user experience design ux 5 presentations
TRANSCRIPT
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Meet the future Uxers UXD:VELOCITY 005 STUDENT SHOWCASE PRESENTATIONS
Get in Touch : www.academyxi.com
http://www.academyxi.com/
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Never believe that a few caring people can't change the world. For, indeed, that's all who ever have. - Margaret Mead
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You did it.
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- UXD 005 | Student showcase 16 APRIL 16
#proud
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You were excited.
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- UXD 005 | Student showcase 16 APRIL 16
We showed you a process.
STRATEGY LAUNCH
EVALUATE
RESEARCH
ANALYSIS DESIGN
PRODUCTION
BETA LAUNCH
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You met doubt.
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Supposing is good, finding out is better.
-Mark Twain
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Tabitha Bridge.
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Pole Choreography
By Tabitha Bridge
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The ProblemWhen a pole dancer is preparing for a showcase or
competition, choreographing a routine can be quite a daunting and frustrating process.
Pole dancers need a tool to make this process more simple and less stressful.
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The MarketThere are a few apps and websites for pole dance tutorials
and pole fitness in the market but nothing for helping to build and save pole routines.
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Research
Surveys Received 38 survey responses
Interviews Conducted 7 interviews
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Survey Insights56% do enjoy choreographing a routine
56.5% get help from a teacher
69.2% would find it useful to have a tool to assist with choreography and 26.9% sometimes. Only 3.8% would not.
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Interview Insights When building a new routine smart phones or tablets where most
popular and most prefer apps to websites Facebook, Instagram and YouTube are the most popular places to get
inspiration Many tend to use the same old moves and need a reminder of what
others are available at their current level of experience Even people who love choreography and dont find it challenging
need help to fill a gap in a routine or inspiration to get them started Students and teachers would love an easier way to store and share
routines
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Personas
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FlowBased on my personas there are 3 main customer journeys that needed to be considered
1. The customer who wants to choreograph whole routine and be able to save and amend when required. 2. The customer who needs help finding inspiration and filling a small gap in a routine. 3. The customer who wants to save multiple routines to remember them and be able to share them with other students/teachers.
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Design JourneyMy design journey included a number of activities
before I even started sketching or doing wireframes Feature List
Value vs Ease User feature stories
Determined my MVP (Minimal Viable Product)
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Sitemap
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SketchingI spent a lot of time on sketching before starting wireframes.
I came back to sketching again after usability testing.
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Wireframes
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Usability Testing
Song layout page was confusing to most. I needed to rethink design layout and language used
Need make selected items to stand out more Search bar was not used at all Page titles are confusing and instructions/help text often missed Suggestion to add a notes section
Usability testing was able to validate most of my hypothesises and pointed out some usability flaws in the design.
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Out comes of testing
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Prototype
http://yjfdtj.axshare.com/#p=dash
http://yjfdtj.axshare.com/#p=dashhttp://yjfdtj.axshare.com/#p=dash
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Wrap upMy next steps will be to look at designing a section for
adding friends and sharing routines as well as the inspiration section.
I received an overwhelming response from my interviews and usability testing that showed me just how desired this concept is, so I do plan to look into options to take this to
market. Feel free to contact me [email protected]
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VisionTo Inspire Confident
PerformanceThank you
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Joshua Shuvalov.
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BitCrumbA place for your story, by Joshua Shuvalov
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How do you connect meaningfully with strangers and their stories?
Why Im here:
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The Research Journey
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What if You could experience those moments as you walk by?
The VisionEvery day, you walk past somewhere a stranger has
seen something incredible.
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The Method
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Research Plan
X 21
X 6Survey Responses
In person Interviews
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Interview Insights
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Survey Insights48 % Uploaded content to YouTube
68 % Use cellular data for videos regularly
71 % Are familiar with augmented reality
100 % Like to hear messages from strangers
66 % Like to leave messages for strangers
Users are comfortable with using with video use on the move.
People are comfortable with the idea of leaving public messages (Apps like YikYak or geocaching have helped set the precedent).
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Competitors and Precedents Geocaching has already established that there is a
community of people interested in hidden worlds created by the public.
Traces is the closest existing competitor however, it is focused on friends leaving messages for each other and content is not location restricted.
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Initial Design Method: Started with identifying the key user journeys Prioritised features Created a map for the key users flows Ensured each feature had a place on the map
Design: Getting Started
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Design: Journeys to architecture
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Design: Sketches to prototypingDesign Phase two: Sketched out wireframes for each key use case. Used "Pop" test paper prototype. Developed into animated prototypes in Axure
for further testing. Developed design concept into sketch.
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Demo
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Oliver just downloaded this
app, and wants to share his story.
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Remaining Questions Can there be better content curator features? How will it handle spam? How well featured does reporting need to be? Can users save videos for later?
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Reach out!Like my ideas? Reach me at [email protected] Or just look up Joshua Shuvalov on Linkedin!
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Victoria Lai & Audrey Jean-Baptiste.
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LEAP
AUDREY JEAN-BAPTISTE VICTORIA LAI
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Millennials
Expectations
HYPOTHESES
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Dissatisfaction
Millennials
HYPOTHESES
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HYPOTHESES
Millennials
Solution?
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RESEARCH
2512
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RESEARCH ANALYSIS
I go from feeling disengaged to hopeful to lost all in the same dayTriggers strong negative feelings when unmet
Need objective, personalised advice
Seek advice from friends, family, mentors, websites = fragmented market
OPPORTUNITY
Different expectations and needsI feel like I could be having more of an impact
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BIG OPPORTUNITY?
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PERSONAJESSICA,BUSINESS ANALYST
25
I need someone to ask me the right questions to allow me to figure out whats right for me
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COACHING SOLUTION
Objective, personalised career advice
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MORE RESEARCH
Mutual trust, compatibility
Ability to helpOne-on-One
Difficult to manage, promote and grow business
Pain points
Coaching requires...
MARKET RESEARCH COACH INTERVIEWS
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PERSONADIVYA, 31PROFESSIONAL COACH
One of my core challengesis not knowing how to fill afunnel or pipeline, or getconsistent referrals -dont have a strategy.
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DESIGN JOURNEYDESIGN JOURNEY
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USER TESTING
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Get matched with vetted career coaches
Try before you buy
Set your own schedule and BYO program
We take care of tracking, billing and payments
Sustainable lead generation
COACHESUSERS
Trust
Simple Outcome-
based
Compatibility
Easily schedule and track your NFGs + meetings
Customer and E2E payment management
Flexibility
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WHATS NEXT?To become the most trusted and loved
career journey advisor
More testing and flearning
Future: content strategy, AI integration
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THANK YOU
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Angela Bee.
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Hackathons Australia
#HackAUSAngela Bee Chan
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Problem
Fragmented community
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Hackathons AustraliaCentral hub for hackathon organisers, participants,
partners, sponsors and government.
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Research
15 participants 41 results 15 interviews
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Research - Survey
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Research - Survey
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Research Hackathon Organisers Workshop
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Research - Interviews
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Customer Journey
Ben 24 years Technical Writer In a relationship, living at home Ambitious, hard working, positive attitude
I like going to hackathons because it allows me to express who I truly am in a creative but safe environment. And you get to do so with amazing like minded people all doing the same thing, which lets us learn and grow together, hopefully making the world a better place. One hack at a time.
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Empathy Mapping
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Prototype
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Prototype
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Vision
To be the number 1 go-to platform where individuals, corporates and communities come together to disrupt
and transform using technology
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Thank you
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Questions
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Benji Chen.
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New medical appointment solution
Benjamin Chen
Get Well On TimeGet Well On Time
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Your Experience.
Q.01How do you usually make your medical
appointment?
Q.02How long do you
have to wait to see your doctor?
Q.03What is your overall experience to see a
doctor?
Get Well On Time
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User Research.
Clinic
Patient
GP - 15 mins/session Dental - 30 mins/session Physio - 45 mins/session Receptionist in Dental & Physio require
to inform patients for their appointment
95% - Phone call Avg. Waiting time - 15 - 30 mins Feeling - Annoying & time wasting Acceptable waiting time - 5 - 10 mins
Get Well On Time
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The Market.Get Well On Time
HotDoc
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The Problem.
Making appointment is not an issue.The accuracy of appointment is
the really problem.
Get Well On Time
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Why HotDoc?
GP only Booking system only
GP, Dental and Physio included Booking management system Time & direction tracking 2-sides Notification Auto Check-in Queuing status
HotDocCURRENT NEW
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User Flow.Get Well On Time
New
Patient
Old
Patient
Patient
Online
or APP
Walk-inPhone
call
Making an
booking
On
time
Delay
Arrive
early
Cancel &
Reschdule
Going to
appointment
Waiting for5-10 mins
Waiting for30+ mins
Waitingin clinic
Seeingdoctor
On
time
Delay
Arrive
early
Cancel &
Reschdule
Going to
appointment
Waiting for5-10 mins
Waiting for30+ mins
Waitingin clinic
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Meet Personas.
26 y.o. female Working at dental clinic Booking appointment &
other admin work Send SMS reminder to
patients manually
40 y.o. male Senior Project Manager Punctual person Phone call Not an active technology
user but open-minded
24 y.o. female Sales Assistant Not a on-time person Phone call, website & App Heavy smartphone user Love to try new things
Get Well On Time
Sharon Paul Nikkie
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Demo Time.Get Well On Time
Smartphone App Booking management system Wearable App
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Booking management system / Daily View
Get Well On Time
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Booking management system / Vacancy
Get Well On Time
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Booking management system / Notifications
Get Well On Time
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Booking management system / SMS
Get Well On Time
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HotDoc+ App / My Appointments
Get Well On Time
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HotDoc+ App / Notify
Get Well On Time
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HotDoc+ App / Time & Direction
Get Well On Time
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HotDoc+ App / Queuing Status & Auto Check-in
Get Well On Time
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HotDoc+ Wearable App
Get Well On Time
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HotDoc+ Wearable App / Get Direction
Get Well On Time
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HotDoc+ Wearable App / Notify
Get Well On Time
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HotDoc+ Wearable App / Reschedule
Get Well On Time
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Whats Next.
1. Referral system for people to people and clinic to clinic.
2. The core feature can be applied to any business that requires appointment making & time tracking.
Such as: Other medical clinics, retails, or evengovernment service departments.
Get Well On Time
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Our Vision.
Make sure everyone
Get well on time
Get Well On Time
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Thank You.
Benjamin ChenUX/UI DESIGN BY
PROTOTYPE
https://goo.gl/DcqrJN
https://goo.gl/rXx5WX
https://goo.gl/rstr4H
0433 812 474
https://goo.gl/ml53fo
CONTACT
https://goo.gl/DcqrJNhttps://goo.gl/rXx5WXhttps://goo.gl/rstr4Hmailto:[email protected]?subject=https://goo.gl/ml53fo
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Domenic Cuda.
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DOMENIC CUDAUX Design Project - better
Academy Xi
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VALUE PROPOSITIONWhat am I solving & Why?
A New Year means a New Me!
How do I stay motivated?Thinking about my own frustrations caused by concentration problems.
What Drives people? Why do people burn out?
How can I make this process better for myself and others?
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THE PROJECT GRIP
Where the F%@&! is the Action Plan?
Initial motivations get our foot in the door, but dont hold our attention for long.
The Cycle:
Fear > Procrastination > Anxiety > back to Fear
Try to stop the problems arising before its too late. Take back control of our lives.
Why These Frustrations Occur
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POSSIBLE COMPETITORS
chains.ccEncourages users not to
break the chain of activity.Lack of additional content
myfitnesspalHelps users track
their diets.No real direction.
My QuitbuddyHelps users take control
their life.Too specific.
MyStudyLifeAllows users to keep a
regimented study routine.Too monotomous.
and their faults.
http://chains.cc
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HOW THIS WORKS
better is built around the concept of redesign thinking in order to get the most out of ourselves with whatever we
wish to achieve. With better, we provide our users with the process of goal periodization through time development,
starting of with small objective's that help the user continue to retain satisfaction and have the intricate process points ingrained in their lifestyle over a short period of time.
As the user performs annual tasks everyday, week and month, there adaptability to the lifestyle they
wish to achieve becomes natural and grows with them.
Epic Goals are a thing of the past. A better future is about Strategy.
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PROGRESSION THROUGH SIMPLIFICATION
Daily Objective:
No less than 1.5 hours. Keep the user attentive withshort tasks.Make simple as possible.
Weekly Objective:
Up the pace so that the user is challenged. Keep the user
active in seeking improvement.Give them a Challenge.
Monthly Objective:
Test the users skill. Give the user an extended objective, that they
should be capable of doing.Repeat and respond to the user.
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RESEARCH - ENTERING THE WORLDS OF USERS
People need positive progress. People need dependency to achieve something - Josephine Indovino, Housewife
I just want to prove to everyone that Im capable of doing wellmy work ethic is there, but I would definitely appreciate organisational help - Chloe Aliferis, Student
I feel like in order to achieve something, you constantly need to be doing something (you need to hustle) again and againHaving concrete results after planning taught me that this doesnt have to be as difficult as my thoughts often make it out to be. - Jordan Grantham, Newspaper Editor (North Sydney Notices)
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PERSONA CREATION
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PROCESS MAPS & FEATURES How is this going to work?
Pre-ProcessFirstDra/31/02/16
1stScreenWelcomePage
2ndScreenGoalSe-ngmethodi.e.LongTerm,ShortTerm
3rdScreenWhattheUserwantstoachieve.ListofCommonGoalsorSomethingtheytypein.
4thScreenUserschedulingopAons.Pickingwhatbestworksforthem.(standardcalendartool)
Process1month(ExampleLearningtoplaytheguitar)
DailyScreenListofsmalltaskstheuserhastocompleteeachday.e.g.Learnguitarfrets.
WeeklyScreenOnemajorobjec:veeachweektobecompletedinplaceofdailytask.e.g.Combineskillstoplayariff.
MonthlyScreenMajorprojectwithassessment.Rela:vetothetasksthathavebeenperformedbytheuserthroughouttheprocess.e.g.Playasong.
ProcessCompleteShowsuserprogressofgoalsoversetperiodof:me.
GoalFeedback(Allowsusertoprovidefeedbackandchangewhathowtheywishtoscheduletheir;meseetheirprogress)
No;fica;onSeBng(StandardAllowusertochangewhentheyreceiveno;fica;ons)
MethodProcessInstruc;ons(OutlinestheprocessasdescribebyDrFredGrosse,thatuserusestoachievegoals)
SocialMediaCompa;bility(AllowsuserstodisplayresultsthroughSocialMedia)
Pause/DelayOp;on(StandardPauseop;onforuserprocess)
MainPageCon;nueonop;on.(ALertheprocesshasbeencompletedfortheset;me,theuserhastheop;ontoreturntothemainpagetostartanewgoal,orcon;nuetheirprogresswiththecurrentgoal)
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WIREFRAME BUILDING1ST DRAFTS TWEEK PROCESS + PROTOTYPINGINITIAL SKETCHES
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USER TESTINGPositives Negatives
Functionality was working. Users felt it was too automated.
Users were able to access features. Some confusion with understanding how the process would work.Users would be willing to try new
periodisation Process.Needed better scheduling options (Unable
to recreate until further prototyping).
Some users liked the sleek design of the Wireframes and User Interface.
Need a way for the service to show accountability to the user (Give + Receive
Feedback).
Some confusion and frustration of what was to be expected in testing.
Needed to continue to find a way to differentiate content from other apps.
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LEARN FROM EXPERIENCE Started to take a non-linear approach
to redesign & development.
Dont force people to learn certain content, allow them to select their own.
Allowed for the compatibility of most mainstream search engine services.
Allow people to create their own path, determine their own dependency whilst providing the process.
The Vision is still there!
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A better WORLD TOMORROW
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THANK YOU FOR YOUR TIME
Domenic Cuda
Mobile: 0418 299 089
Email: [email protected]
Linkedin: https://au.linkedin.com/in/domenic-cuda-960207b0
Portfolio: https://pathbrite.com/u126697235/profile
mailto:[email protected]://au.linkedin.com/in/domenic-cuda-960207b0https://pathbrite.com/u126697235/profile
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Marylouise Brammer.
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*
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MAGAZZINO*A D I G I TA L M A G A Z I N E E X P E R I E N C E
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A highly visual, customisable, digital magazine, featuring exclusive, quality content.
MAGAZZINO*
* the value proposition
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FLIPBOARD NEW YORK MAGAZINE
* the market the inspiration
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Ways the participates read
* the research the survey
website 92%facebook67%
online magazines58%subscribed to online magazines55%
google33%twitter30%
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* the research key insights
Easy* Exclusive and unique* Customize* Value* Visual* Updates and recommendations* Mix*
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* the design sketching
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* the design sketching
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* the design sketching
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* the design first wireframes
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* the design user testing
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* the design revised wireframes
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* the design more user testing
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* the design revised wireframes
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* the wrap up key insights
Function*Visual design*User testing*Application*Customisation - its the next big thing in digital*
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MAGAZZINO*
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MAGAZZINO*
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MAGAZZINO*F O R P E O P L E W H O WA N T T O B E I N T H E K N O W
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https://marvelapp.com/f1e0d3
https://marvelapp.com/f1e0d3
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Karen Mak.
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MUNCHIES
To teach a person how to fish
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PROBLEM STATEMENT
There needs to be a way to help households plan, organise and create a greater variety of family meals from their culture, for active households that dont have a lot of spare time and neglecting mealtimes.
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The hypothesis to solve the problem involves:1. In the meal decision making and shopping
stages of meal planning, these elements would delight the customer:
Efficiency, low effort & surprise2. In the cooking step:
Fun & educational
HYPOTHESIS
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In order to test the hypothesis, the following was conducted: Competitors Analysis Quantitative Research Qualitative Research
RESEARCH
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WHAT WAS UNCOVERED IN RESEARCH?
With the exception of 2 pieces of quantitative data, the rest of quant and qual data support the hypothesis.Outputs of research and analysis: Personas Customer Journeys
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I was visiting some relatives out west and they had bought pomelo which I got really excited about since I do not see them where I live.
~My mum taught how to cook. My favourite meal to make is brunch and I love to do that with my daughter on the weekend.
~Quotes from qualitative customer research that formed persona 1.
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PERSONA 1 - LISA
Professional, mum of 2 kids.
PERSONA 2 - DAVE
Professional, living with friends.
Needs & Goals common to both personas: Wants to feel inspired and get guidance to cook interesting meals.
Lisas specific needs & goals: Wants to get more organised with
meal planning. Wants family involved in cooking
traditional meals from her culture.
Daves attributes: Tech and digitally savvy: High Social media: High Spend: Medium Time: Has a lot to spare
Lisas attributes: Tech and digitally savvy: Medium Social media: Medium Spend: High Time: Poor
Daves specific needs & goals: Wants to master hero dishes to share
at gatherings.
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CUSTOMER JOURNEY - FRAMEWORK
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Future What if?
Dreaming
Checking & Responding
Planning
Organising (Optimising)
Long Term
Short Term
Sales of suitable products.Services.Future What if?
Services, transactions.Calendar
Notifications,UpdatesLocation - map
COGNITIVE & BEHAVIOURAL LENS
Cant decide (Urgent Need) Use Chat UI
Discover Scroll though images of meals
Add to orderOrder summary
Discover Read the recipes
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It became clear that the situational context of use and the cognitive lens with which the customer is viewing each activity should influence the design to allow the customer to interact in the way they want.
Validated the concept to have both Discover (Standard UI) and Cant decide (Chat UI), depending on the customer need at the time.
DESIGN JOURNEY - LEARNINGS
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1. A native mobile app shall allow the customer to experience the service. I borrowed design patterns from existing competitors apps. e.g,
Large images of the dishes to entice the customer. Ways to plan the weeks menu
2. Introduce Chat UI to complement standard UI (above). Get meal suggestions by chatting to an operator in a
text message interface.
DESIGN JOURNEY FIRST PASS
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Incorporation of feedback from Usability testing: Food preferences is important. On-boarding should set the scene, especially to
explain how Chat UI works. Review and editing of payment and delivery
details at the same time.
DESIGN JOURNEY SECOND PASS
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DEMO
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A niche market has not yet been fulfilled in meal kit delivery services to cater to authentic cuisines specific to certain cultures.
Introduce a method of meal suggestion for extremely time poor people. (Chat UI)
OPPORTUNITIES
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CUSTOMER VALUE PROPOSITION
Give people in their food journey; Empowerment Confidence
Regardless of skill level and effort required.
To teach a person how to fish
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THANK YOU
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APPENDIX
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RESEARCH
Participants included people from these customer segments: Professionals with young
families Professionals living on
their own or with housemates
Qualitative one-on-one interviews were conducted to draw key insights
Quantitative 19 online surveys were completed and data analysed.
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Although I love to eat interesting meals, I would rather spend more quality time relaxing with friends and family, rather than thinking about what dinner to make, or spending a lot of time and effort trying to find all the ingredients.
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COMPETITIVE ANALYSIS
Meal delivery kitsHello Fresh app (Australia)Munchery app (U.S.)
Supermarket deliveryColes app
Home-cooked meal deliveryIndonesianKorean
Conversational UI Weebo app
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Meal kits apps seem to have arrived at just the right moment, burrowing deep into the everyday life of a digitally fluent nation whose tastes have been honed on restaurant meals, farmers markets and food television. The kits appeal to people eager to learn more about cooking with less familiar ingredients but less enamoured with their procurement.
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COMPETITIVE ANALYSIS MEAL KITS
There is a feeling of accomplishment - the meal kits are teaching people how to cook so they can participate in the conversation and feel empowered.
Meals are generally Instagram-ready to be shared on social media.
Surprise element of finding whats inside the box alleviates the boredom associated with having to decide what to make for dinner every day.
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COMPETITIVE ANALYSIS GROCERY ORDERS
Supermarket apps only solved part of the problem. Ie, repeat orders of staple or discounted items. It doesnt help with deciding of what to make.Sometimes these apps were used to share shopping list with partner and not to do the online order due to inconvenient delivery times.
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COMPETITIVE ANALYSIS HOME-COOKED MEAL DELIVERY
In certain cultural pockets there exists an off-line market for home-cooked meals (by an older generation) which are ordered and delivered through word of mouth to time poor or younger customer segments who want to have food from their culture but no skills or inclination to make them.Only available in certain areas and need to have the contacts.
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QUAL RESEARCH - CULTURE
For those who had moved away from cultural pockets, they experienced excitement to come across dishes or ingredients they werent familiar with from their culture. It is inconvenient to source certain ingredients necessary for some recipes.If parents had taught the participant how to cook, those memories were special and there was a wanting to do the same with their own children.
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QUAL RESEARCH CHAT UI
I investigated the popularity of Chat UI apps such as Weebo amongst the Asian community and why they are compelling compared to other messaging apps such as Whatsapp. Conversational UI more that just a chat. Moments are used to share knowledge and tips
such as recipe suggestions. I.e., Akin to a Facebook post to the wall. In the users mind, these posts are in effect bookmarked for future reference.
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QUANTITATIVE RESEARCH
19 participants 90% take part in the meal
creation process in their households
74% take less than an hour to plan meals per week
77% did not mind going grocery shopping
74% have not used a food delivery service.
50% would consider ordering a meal kit.
100% would like to try making meals from other cultures.
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CUSTOMER JOURNEY
In the end-to-end flow (for Persona 1), Lisa who is time poor and can afford it can order the meal delivery kits to have the full experience.
In the simple flow (for Personal 2), Dave who has more time and less budget can still make use of most of the app to find and share recipes with friends, without making a purchase.
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Awareness Consideration Purchase Retention Advocacy
Cust - ThinkingThis looks interesting.
This may help me in meal planning
I need to plan and order ahead of time.
Other people have been making good looking meals
Check out my handiwork courtesy of app
Cust - Feeling Relaxed Intrigued, hopeful Excited Relaxed Happy
Cust - Doing
Sees that a friend has liked a the Munchies ad on Facebook.
Installs the app Looks at the
reviews of the recipes and meals.
Registers an account
Make an order Receives order
notification
Looks at the meal Moments shared by friends & Reviews
Uses recipes
Shares meal photos and reviews of meals/recipes.
Cust - Touch Desktop Smartphone Smartphone Smartphone,DesktopSmartphone
CommunicationsConfirm emails, In-app Notifications
In-app Notifications
Marketing Social media ads
Capabilities Leveraged
Social media platforms
Native mobile app,Chat UI Platforms
Native mobile app,E-Commerce
Native mobile app, Community, Reviews
Native mobile appSocial media
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Future What if?
Dreaming
Checking & Responding
Planning
Organising (Optimising)
Long Term
Short Term
Sales of suitable products.Services.Future What if?
Services, transactions.Calendar
Notifications,UpdatesLocation - map
COGNITIVE & BEHAVIOURAL LENS
Looking at images of enticing meals that fit my preferences.
Look at recipes to see if family will like them.
Add dishes to the Order List to start organising the weeks menu.
For quick and convenient meal suggestions or orders, same day delivery is possible by using Chat UI.
Push notifications are sent close to delivery time.
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DESIGN JOURNEY
Research analysis and insights Qual and Quant research showed that there is a lot of interest in cooking
with unusual ingredients via meal kits, and the indicators to existing barriers to the adoption of delivery services can be lowered through some strategies. To start the engagement with new customers, allow the experience of meal/recipe suggestions without having to make a purchase, as well as sharing and viewing of images/recipes.
How did you first start to solve this problem with design? Using patterns from existing meal delivery kit apps that had a similar focus
on ordering ahead and planning a weeks meals.
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DESIGN JOURNEY
How did the design evolve and why? Incorporation of aspects that have not been explored in current competitors
products include: Share recipes and meal creation with friends. This undiluted medium allows the
focus to remain on food and recipes. This may also provide a stickiness factor for all personas that may lead to purchases by the primary persona.
Chat UI to supplement standard UI depending on which the Cognitive & Behavioural Lens the activity lands in.
If introduced/onboarded properly, customers can understand when to use and leverage the capabilities of Chat UI, whilst still be able to access a standard UI.
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DESIGN JOURNEYWhat happened when you tested your designs on others? Most people are not familiar yet with Chat UI, however once they understood the concept
found it an efficient and fun way to perform certain tasks. Whilst Chat UI services well the decision making part (and surprise element of suggestions)
of the process, people still preferred to link back to the Standard UI when needing to view lengthy preparation steps and long ingredient lists.
People wanted to make or set preferences to result in on the mark suggestions for meals. This was as expected different for everyone.
Order of importance. Logical flow of steps, decision tree required.
Editing of payment and delivery details on the fly was preferred. Concept of onboarding became a necessity to set the scene for how to use the app
depending on your needs.
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Ruairi Cronin.
-
HELLO.
MY NAME IS RUAIRI CRONIN.
IM HERE TODAY TO TALK ABOUT A LITTLE APP CALLED SMALL CHANGE, THAT MAY DISRUPT THE WAY THAT WE THINK ABOUT DONATING TO CHARITIES AND DOING SOCIAL GOOD.
-
EVERYDAY WE TRACK THOUSANDS OF THINGS ABOUT OURSELVES AND THE WORLD AROUND US.
WE TRACK AND MONITOR THINGS LIKE DISTANCE, EFFORT, DIET, LOCATION, STRESS LEVELS ETC.
BUT WHAT ABOUT OUR IMPACT ON SOCIAL ISSUES. WHY DO WE NOT CONSIDER TRACKING THE GOOD WE HAVE DONE IN THE WORLD. WHERES THE APP THAT SHOWS OUR SOCIAL IMPACT AS WE MOVE THROUGH OUR LIVES.
-
ID LIKE TO CREATE A SOLUTION TO HELP PEOPLE DONATE SMALL AMOUNTS TO CHARITY, IN AN EASY EVERYDAY WAY, WHERE THEY HAVE TOTAL CONTROL AND FEEL LIKE THEY ARE PART OF CREATING CHANGE IN THE WORLD.
I BELIEVE GENUINELY THAT PEOPLE WOULD LIKE TO DONATE TO MORE CHARITY BUT THERE ARE UNNECESSARY OBSTACLES IN THEIR WAY. SOME DONATION METHODS MEAN THE ACTUAL CAUSE MAY ONLY GET 50% OF THE PROCEEDS I THINK THIS CAN BE IMPROVED BY USING A BETTER METHOD. IF WE COULD USE SMALL DONATION AMOUNTS, BUT INVOLVE MORE PEOPLE, WITH LESS ADMIN COSTS, BETTER EDUCATION ON THE OVERALL PROBLEM, MORE FLEXIBILITY IN HOW AND WHEN YOU COULD DONATE.
-
DONATION BOXES HAVE BEEN AROUND FOR DECADES. WE SEE THEM IN SMALL SHOPS IN EVERY COUNTRY ALL OVER THE WORLD.
THE POSSIBLE SOLUTION
-
WHAT IF EVERY PERSON HAD A DIGITAL DONATION BOX IN THEIR POCKET?
That they could share. That they could start and stop. That they could pause or adjust the amount. That they could be alerted to emergencies and donate immediately. That they could see their personal impact on the bigger issues.
THE HYPOTHESIS
-
SMALL CHANGET M Together we can make a big difference.
INTRODUCING
SMALL CHANGE IS AN APP THAT ALLOWS USERS TO CREATE A VIRTUAL DONATION BOX OR JOIN A PRE EXISTING DONATION BOX THAT HAS AN
EDUCATION AND SOCIAL GOOD DONATION PROGRAM.
-
COMPETITOR ANALYSIS
ACCORNS APP SHOUT. APP
-
USER RESEARCH
8 INTERVIEWS
QUESTIONS
QUALATIVE QUANTATIVE
QUESTIONS
100 SURVEY RESPONDANTS
What is your Gender? How important is donating to charity to you? How often do you donate to charity? How difficult or easy do you think it is to donate regularly to charity? If there was an easy way to donate small amounts (from 20c - $1) regularly would you be interested? Have you ever participated in an activity to raise funds for charity? Do you donate regularly as part of a monthly direct debit? When you dont have cash how do you pay for small items in a store? Do you feel like you know where your donations are going? Do you feel like you are also educated about the cause you donate to?
How important do you think giving to charity is? How often do you donate and how? What other ways do you donate? Can you tell me a bit about your last donation experience? Is Tax deduction a factor in donating? Have you ever donated as part of direct debit? Can you tell me about that experience? How do you pay for small items in a store if you didnt have money? If there was a regular easy way to donate small amounts to charity would you be interested? and Why? Are you more interested in donating now than you have been in the past? How do you hear / find out about charities? Is flexibility an issue in donating?
-
USER RESEARCH - SURVEY
INSIGHTS PROOF AGE GENDER EDUCATION
-
USER RESEARCH EMPATHY MAP
HEARINGTHINKING & FEELING
SAYING & DOINGSEEING
- FAMILY AND FRIENDS - ASKED ON THE STREET (CHUGGERS) - COLD CALLS - RADIO ADS- PEOPLE AT WORK PARTICIPATING IN EVENTS- DOCUMENTARIES ON TV - NEWS ON TV
- FEEL CONFUSED / HARD TO DECIDE WHAT CHARITY- FEEL LOCKED IN / LIKE A CONTRACT- FEEL DETACHED / NOT PART OF THE SOLUTION- OVERWHELMED WITH DECISIONS- LACK OF EDUCATION- DONT KNOW WHERE MY DONATION IS GOING- DONT LIKE BEING ASKED FOR MORE MONEY- DONT WANT TO FEEL GUILTY
- I WANT TO BE IN CONTROL - I WANT TO KNOW WHERE MY MONEY IS GOING - I WANT TO FEEL LIKE IM MAKING A DIFFERENCE - I ONLY SUPPORT CAUSES IM INTERESTED IN - ITS HASSLE TO FILL IN THE PAPER WORK - I PREFER TO SPREAD MY DONATIONS - I PREFER TO GIVE AD-HOC - I DONT FEEL LIKE IM MAKING MUCH OF A DIFFERENCE
- MULTIPLE CHARITIES AND CAUSES - PEOPLE ON THE STREET (BIG ISSUE, CHUGGERS ETC)- DONATION BUCKETS IN SHOPS- ADVERTISING TV, ONLINE, PRINT- EDMS (EMAILS)- PEOPLE ON THE STREET (HOMELESS, BEGGARS ETC)- NATURAL DISASTERS- DIRECT MAIL COMING IN- SOCIAL MEDIA- FRIENDS / FAMILY PARTICIPATING, VOLUNTEERING, SPONSORED
-
FINANCIAL TRUST FLEXIBILITY EDUCATION OUTCOME
PERSONA (A) PERSONA (B)
THE END RESULT OF THE AFFINITY MAP AND USER
RESEARCH SYNTHESIS WAS THE DISCOVERY OF 2 VERY
DISTINCT PERSONAS
I Have Limited Income
I Only Support Causes Im
Interested in.
I Only Support Well Known
Charities
It Feels Like a bill every month
Id like to be able to turn it on and off
I Want to be in control of
my own finances
I Make it my business to f ind out about
the cause
I Want to know where my
donation goes
I Want to see the results afterwards
I feel like im not making much of a
difference.
I Feel Like Im not makeing much of a
difference.
I Dont feel like im educated about the
cause
Not transparent where the donation is going
or exactly what for.
I Research Before i commit
I Feel pressured for more money
I worry about giving out my financial details
Id prefer to donate Ad Hoc
Id prefer to spread my donations rather
than just one a month.
Id prefer to donate direct to the person in
need rather than a company
Some Charities are a scam.
USER RESEARCH AFFINITY MAP
-
MEGAN I donate monthly to charity because its the grown up thing to do
FREETIMEFREETIME
TECHNOLOGYTECHNOLOGY
SOCIAL MEDIASOCIAL MEDIA
COMMITED DONATORREACTIVE DONATOR PERSONA (A) PERSONA (B)
LOOKING FOR: FINANCIAL FLEXIBILITY EDUCATION COMMUNITY
LOOKING FOR: FLEXIBILITY EDUCATION OUTCOME
FEATURES NEEDED. SHARE ON SOCIAL MEDIA INVITE FRIENDS CREATE A BOX
INCOME
CREATE A BOX INCOME
AGE: 34 OCCUPATION: PERSONAL ASSISTANT INCOME: $85,000+ LOCATION: SYDNEY STATUS: MARRIED WITH 2 SMALL CHILDREN
HER STORY Megan is very influencial at her work and often arranges charity events and fundraisers. She has a small family of her own and is particularly attached to charities related to children, women and families. She feels like giving back monthly as part direct debit is the grown up thing to do. She likes to research all she can about charities before donating and generally picks Well Known charities. She also gives one off donations and her major frustration is she doesnt fully understand how the donation shes given is being used.
EVELYN Its a bit overwhelming to see the amount of charities, its hard to know where to begin AGE: 25 OCCUPATION: INTERIOR DESIGNER INCOME: $65,000+ LOCATION: SYDNEY STATUS: SINGLE
HER STORY Evelyn started being involved in donating and fundraising through MS Readathon when she was in primary school. When she graduated and go t her first real job ahe tr ied to donate monthly through direct debits but she didnt feel like she was part of the solution and i t felt more like a bill. Her circumstances changed when she switched f rom full t ime to freelance. Now she sponsors friends, ad hoc and when an emergency happens. Shes very attached emotionally to the Cancer Council because her Aunt is a survivor. She loves being social and part of the community. Shes overwhelmed by the amount of charities and finds i t hard to know where to put her l imited donations.
FEATURES NEEDED. SHARE ON SOCIAL MEDIA TAKE A CHALLENGE
USER PERSONAS
-
BASIC USER FLOWS / MVP / PERSONA FEATURES
-
CORE FEATURES
OR
SMALL CHANGE CHALLENGE
USER CREATED BOX
HAS ONBOARDING TO EDUCATE ABOUT THE OVERALL SOLUTION TO
THE CHALLENGE
ITS PUBLIC SO YOU GET TO SEE YOUR CONTRIBUTION COMPARISON
CREATE YOUR PERSONAL BOX
ADD FACEBOOK FRIENDS TO CONTRIBUTE TO YOUR BOX AND
CHARITY YOU CHOOSE FOR AS LONG AS YOU WANT
-
HOW SMALL CHANGE WORKS
USER DOWNLOADS THE APP
4. USER DECIDES IF THE TAKE THE SMALL CHANGE
CHALLENGE OR CREATE A NEW BOX.
1. USER LOGS IN USING FACEBOOK
USER GOES INSTORE TO PURCHASE A SANDWICH AND DRINK.
USER SCANS PHONE TO PURCHASE THE COST IS $7.40 SMALL CHANGE ROUNDS THIS UP TO $8.00 THROUGH APPLE PAY. GIVING 60C DIRECT TO THE CHARITY CHOSEN.
USER SELECTED THE SMALL CHANGE STOP POVERTY PUBLIC CHALLENGE. THE 60C IS ADDED TO THE AMOUNT EVERY ONE ELSE ADDS.
2. USER SETS THE AMOUNT THEY WANT TO ROUND UP. TO THE NEAREST DOLLAR VALUE OR ADD INCREMENTS OF CENTS TO EVERY PURCHASE UNDER $10.00
3. USER LOGS IN TO APPLE PAY AND SETS UP PAYMENT OPTIONS.
5. USER PICKS THE CHARITIES INVOLVED IN THE CHALLENGE TO
DONATE TO.
-
LEARNINGS, PAPER PROTOTYPES & GETTING STUCK IN UI MODE AND ROADBLOCKS
Hey Ruairi!
WELL DONE RUAIRI AND THANKS FOR YOUR
GENEROSITY!
YOU H AV E D O N AT E D
$19.90 w i t h 79 purchases o f less than $10.00
SMALL CHANGE HOMELESS CHALLENGE
Your Stats
+25c
761 Contr ibutors f r o m all a r o u n d t h e Aust ra l ia ( i nc lud ing you ! ) have raised
6 Days o f 3 0 le f t in th is cha l lenge
AVG. PER USER WAS $14.76
$11,233.90
ST VINCENT DE PAUL SOCIETY
Your Goal was to raise
$25 t o prov ide f ood fo r a fami ly fo r a week
YOU HAVE DONATED
$19.90 w i t h 79 purchases o f
less than $10.00
SMALL CHANGE HOMELESS CHALLENGE
+25c
ST VINCENT DE PAUL SOCIETY
Your Goal was to raise $25 t o prov ide food fo r a fami ly
fo r a week
761 Contr ibutors f rom all around the Australia (including you!) have raised
AVG. PER USER WAS $14.76
$11,233.90
Home Your
Stats
Box Sett ings Payment Details A b o u t
Small Change Security
Not i f icat ions
Log Out
DESPITE POPULAR BELIEF, CHILDREN ARE ONE OF THE LARGEST
GROUPS OF AUSTRALIANS
EXPERIENCEING HOMELESSNESS. What Causes
Homelessness?
Children under the age of 18 make up 30% of homeless
people in Australia
1 IN 18 PEOPLE IN AUSTRALIA LIVE B E L O W THE POVERTY LINE W I T H O U T
ENOUGH BASIC NECCESSITYS LIKE M O N E Y FOR F O O D A N D
NEXT NEXT
THE PEOPLE OF SYRIA NEED YOUR HELP.
As the war continues to rage into its sixth year, the people of Syria are still desperate for a safe
home. They long to raise their families in a secure and nurturing environment, free of the
daily horrors of life under attack.
Amnesty International is a global movement of over 7 million people committed to defending those who are denied justice or freedom.
FIND OUR MORE SHARE ON FACEBOOK
GIVE A ONE OFF DONATION
HUMANITARIAN ALERT
-
EXPANSION
COULD SMALL CHANGE BE AN ONLINE CART WIDGET COULD YOU EMBED IT WITHIN SPECIAL PUCHASES OR EXCLUSIVE REWARDS. COULD IT BE SENSORS AT POP RATHER THAN AN APP.
-
THANKS VERY MUCH FOR YOUR TIME. QUESTIONS?
-
Josh Denford.
-
https://invis.io/N76RKV5Y6
-
Nate Kam.
-
Hi Im Nathan
-
THE PROBLEM
-
NOT IN CBD 30 BOYS NO SLEASE
-
THE WEBSITES
-
TOGATHERGATHERCREATE PARTY
-
SURVEYS & INTERVIEWS
TOGATHER
-
16 survey results 7 interviews
TOGATHER
-
TOGATHER
PERSUASIVE DESIGN & PAIN POINTS
-
communication
TOGATHER
-
USER FLOWS + JOURNEY
TOGATHER
-
TOGATHER
-
TOGATHER
-
FIRST TIME USER
FIRST TIME ORGANISER
ONCE LOGGED IN
sign up profile details& preferences job listingsview job& apply
messageorganiser
sign up +securityverification
tutorial job criteria find staff staff profile
ONCE POSTED
dashboarddashboard job listingmessage systemview, edit orcreate newlisting
message system paymentdetails
ONCE JOB HAS BEGUN
dashboarddashboard payment system(release money)
reviewsystem
dashboard job listings/jobs applied job statusmessagesystem
ONCE JOB HAS BEGUN
dashboard transport &navigationpayment systemconfirmed
reviewsystem
TOGATHER
-
AFFINITY MAPPING + SITE MAP
TOGATHER
-
TOGATHER
site map
-
SKETCHES
TOGATHER
-
PROTOTYPE
TOGATHER
-
https://invis.io/HE6WZ24UX
https://invis.io/HE6WZ24UX
-
TOGATHER
-
QUESTIONS
TOGATHER
-
Jez Frouin.
-
THE INITIAL PROBLEM
APR2016 - XI ACADEMY - N_SO
-
23 min and 15 secondsTo get back on task after an interruption.
(Kermit Pattison, Fast Company)
THE INITIAL PROBLEM
APR2016 - XI ACADEMY - N_SO
-
Is my workflow disconnected?
THE INITIAL PROBLEM
APR2016 - XI ACADEMY - N_SO
-
An outdated desktop experience
The desktop metaphor hasnt changed in the last 40 years but we have.
THE INITIAL PROBLEM
APR2016 - XI ACADEMY - N_SO
-
Cloud base storage and digital assets.
MARKET RESEARCH
APR2016 - XI ACADEMY - N_SO
Online tasks management and tracking.
Windows organisation and layout.
APR2016 - XI ACADEMY - N_SO
-
USER RESEARCH
APR2016 - XI ACADEMY - N_SO
User research20 online surveys and 5 interviews.
-
The desktop is just a stop over.We keep documents on the desktop for quick access.
APR2016 - XI ACADEMY - N_SO
KEY INSIGHT
-
Files are becoming less important.Large amount of different content we interact with are outside of the desktop.
APR2016 - XI ACADEMY - N_SO
KEY INSIGHT
-
We chose our phone over all our other devices.
The traditional desktop computer is struggling to adapt the simple interfaces of mobile devices.
KEY INSIGHT
APR2016 - XI ACADEMY - N_SO
-
Time is what I want the most but use the worst.
We do not know how to deal with so much possibilities.
APR2016 - XI ACADEMY - N_SO
KEY INSIGHT
-
Is the digital revolution making things worst? Is technology toxic?
APR2016 - XI ACADEMY - N_SO
KEY INSIGHT
Digital detox
-
PERSONAS
APR2016 - XI ACADEMY - N_SO
-
PERSONAS
APR2016 - XI ACADEMY - N_SO
The modern office worker.Jay spends his time balancing between digital spaces.
-
USER JOURNEYS
APR2016 - XI ACADEMY - N_SO
-
APR2016 - XI ACADEMY - N_SO
USER JOURNEYS
-
We switch roles but the desktop doesnt.What if it could?
APR2016 - XI ACADEMY - N_SO
KEY INSIGHT
-
HOME MEETING IN 3 HOURS 11.11 AM
APR2016 - XI ACADEMY - N_SO
N - S O
The digital bento box.
-
A space for all your roles.Organise and plan your digital content.
APR2016 - XI ACADEMY - N_SO
DESIGN PHASE
-
9 am Hello Monday!A workspace made for productivity.
APR2016 - XI ACADEMY - N_SO
DESIGN PHASE
-
3 pm Day dreaming.Share some love.
APR2016 - XI ACADEMY - N_SO
DESIGN PHASE
-
10 pm House party!One click. Ready to go.
APR2016 - XI ACADEMY - N_SO
DESIGN PHASE
-
All the windows you need.Not the ones you dont.
APR2016 - XI ACADEMY - N_SO
DESIGN PHASE
Sketchxi_academi_homework
Starts 9:30 AM For 2 H
Search
Sketch Safari MailMail Photos Reeder
iMovie Pixelmator iBooks Messages Atom
Calendar Transmit Numbers Notes Wunderlist
PROJECT SPACE 01
-
A new way to find content.Tag based organisation. Suggestions based on past behaviours.
APR2016 - XI ACADEMY - N_SO
DESIGN PHASE
III Search for Sketch #Design #Clients Yesterday Home #Notes iPhone #Blog Pages #ToDo #FamilyAll Tags
RECENT UPDATES
WEATHER IN BERLIN
23 LIGHT RAIN IN 40 MINUTES
INVITATION FROM ERIC THOMPSON
THURSDAY, 8:00 PM IN BERLINDinner Party
Accept InvitationShow Calendar
PACKAGE SHIPPED
ARRIVING TOMORROWApple Watch 42mm
SCHEDULE
12:30 PMLunch with Kelly and Rick Message
6:00 PMTennis Lessons Route
9:30 PMCall with design team Call
TASKS
Discuss report with John
Prepare presentation for FHP
Check out iPad Pro
Ask Sarah for Seattle travel tips
Add Task
ANALYTICS
27 8%APPS SOLD TODAY
391 12%WEBSITE VISITORS TODAY
People are talking on theverge.com.
TRANSIT
FAVORITES
Jan MergdenHi Lennart, here are the files for tomorrows meeting. Oliver and Jessica will be there as well. Just dont forget to tell everyone about
Meeting Notes
Linda Dunn
davidWe should definitely talk about our logo design.
davidKevin, what is the status of the t-shirt order?
kevinOut for delivery. Should be here today!
Design Team Fargo New York Times
SUGGESTIONS
Career of Evil by Robert Galbraith iBook 20 hours ago
Rick Kaver: Definitely. Be prepared to watch my elaborate iMessage September 12
Inclusive Design Pitch Pages Document September 5
Garten Moorriem Maps Location June 29
lennartziburski.com Coda Website September 12
The Desktop is Outdated Pages Document September 11
Bruce Schneier: Encryption should be enabled for everything Tweet 3 hours ago
Head-Up Display Sketch Mockup September 11
Mail App Mockup Sketch Mockup 14 hours ago
Kirby Panel GitHub Repo August 5
Personal Blog Article View Sketch Mockup September 10
Lunch with Eric: Thursday, 12:30 PM Calendar Event 10 minutes ago
Invision
Icons
Wireframes
iPhone photos
Wireframes
Charbel Z.
JoshDo we have to submit anything this week?
Benji10 / 10That means Im finished :)
Schoology
Mindful cyborg
The Desktop is OutdatedLast edited three days ago
#Xi #Project 1 #Reading
Print Share
-
APR2016 - XI ACADEMY - N_SO
DESIGN PHASE
-
DESIGN PHASE
APR2016 - XI ACADEMY - N_SO
The desktop doesnt just live on a desk anymore.Run spaces based on your calendar events and location.
-
DESIGN PHASE
APR2016 - XI ACADEMY - N_SO
Track and plan.Monitor the time spent in different spaces.
Move your next session forward ?
PROJECT 2 - SPACE FOR 40 MINUTES
-
We don't know how to track what we care about so we care about what we track.
DESIGN PHASE
APR2016 - XI ACADEMY - N_SO
-
DESIGN PHASE
APR2016 - XI ACADEMY - N_SO
Reflect and adjust.On the time spent in different roles.
-
Whats next?Users themes ( pre-made spaces ie. the producer bento or dads bento!).
DESIGN PHASE
APR2016 - XI ACADEMY - N_SO
-
Draw a line in the sand and start a war.Technology is part of reality. Deal with it.
DESIGN PHASE
APR2016 - XI ACADEMY - N_SO
-
DESIGN PHASE
APR2016 - XI ACADEMY - N_SO
Thanks
-
Jessica Tong.
-
Jessica Tong
Higher Platform
-
- Preference to learning with a combination of online and offline
- Forget a lot of the course content after it has finished- Combination of
The problem
After graduating from a course, students forget what they have learnt, if
they are not practicing it immediately.
When the time comes and the knowledge is required, it is difficult to revise what was learnt.
-
Purpose
Higher Platform allows people who have studied a course, to continue their education in the relevant subject, after their course has finished.
-
Research
-
Main competitors
-
Key insights
Practice to retain learnings
-
Key insights
People are competitive
-
Key insights
Everyone is time poor
-
Key insights
An end goal and purpose is necessary for motivation
-
Key insights
Preference to a combination of offline and online learning
-
Research analysis and personas
-
Personas
-
User stories
-
User stories
-
User stories
-
User stories
-
User stories
-
User stories
-
Objectives
-
Minimum viable product
-
Minimum viable product
-
Information architecture
-
Sitemap
-
User journeys
-
Wireframes
-
Wireframes
-
Wireframes
-
Prototypes for user testing
-
User testingHomepage confusing: What is this website for?
Template selection page: users were the most confused from this page
Edit mode of course curriculum: easy to understand, but why is this an option?
Usability of changing due date of a task was confusing
-
User testingHomepage confusing: What is this website for?
Template selection page: users were the most confused from this page
Edit mode of course curriculum: easy to understand, but why is this an option?
Usability of changing due date of a task was confusing
Option of adding functions removed
Option of selecting course co-ordinators course curriculum OR creating your own has been removed.
User will be directed straight to the co-ordinators template.
-
User testingHomepage confusing: What is this website for?
Template selection page: users were the most confused from this page
Edit mode of course curriculum: easy to understand, but why is this an option?
Usability of changing due date of a task was confusing
Option of adding functions removed
Option of selecting course co-ordinators course curriculum OR creating your own has been removed.
User will be directed straight to the co-ordinators template.
About page separated from the sign up page.
Walk through included Calendar changed
-
User journeys
-
Homepage confusing: What is this website for?
Shouldnt I be shown what I just selected?
Walk through made it easy to understand the next steps
User testing
-
Homepage confusing: What is this website for?
Shouldnt I be shown what I just selected?
Walk through made it easy to understand the next steps
User testing
Registration on course co-ordinator homepage split up.
Registration on course co-ordinator homepage split up.
Ok!
-
Homepage confusing: What is this website for?
Shouldnt I be shown what I just selected?
Walk through made it easy to understand the next steps
User testing
Registration on course co-ordinator homepage split up.
Registration on course co-ordinator homepage split up.
Ok!
-
Second prototype
-
Second prototype
-
Next steps
-
Next steps
More research and user testing.
MVP rolled out in one industry, in one school
-
Thank youJessica Tong
@jessmtong
-
Kory Leung.
-
Change. On your terms.
-
THE
Value Proposition
-
Problem statementDonating to charity is not a personalised experience and the transparency is minimal. Platforms take large fees from users with little to no explanation where their money is going or what it is contributing to. As a result; users do not feel as though they are making a difference.
-
How can I solve this?By following a user-centred design methodology and applying UX principles and techniques, I believe it can be solved.
-
- Research- Empathy mapping- Personas- Customer journeys- User flows
- Sketching- Wireframing- Usability testing- Prototyping
Agenda
-
What are the goals of this research?- Gain an insight into donors mentality- Uncover customer concerns/pain points with
donating- Focus on the key points of interest that can be
explored to improve the experience- Understand the motivations and attitudes towards
donating- Provide insights and opportunities based on
research
-
ResearchResearch methodologies used: User interviews, surveys, competitor analysis.
User Survey Competitor
-
Key research insights
-
Key research insights- Am I actually making a difference?- I assume all of the donation via a 3rd party
organisation makes it to the actual charity.- When people donate its because they have a
connection to that particular cause.- I need an incentive and it has to be on my terms. I
dont want to HAVE to do it todayOr right now in THIS moment. It has to feel like no pressure.
-
Key research insights- I prefer to know what my money has contributed to.- I hate chuggers. Ill take $5 out of their pocket for interrupting
me.- Theyre making me feel like a jerk when I dont have the time
or interest in the moment theyre hassling me.
-
The Opportunity
-
The Opportunity
To create a transparent platform where you can donate on your own terms that feels genuine and creates a personalised experience through a 1 to 1 relationship.
-
Empathy mapping
-
Personas
-
Customer journeys
-
User flows
-
Wireframes and prototyping
-
Home
-
Search
-
Org Detail
-
Org Detail
-
Org search
-
Org search
-
Dashboard
-
Create
-
Testing & Results
-
Usability testing
-
Example test resultsSearch screen issueBefore testing
- Not clear or concise- User confused- Not enough results on
screen- Too much text
-
Example test resultsSearch screen issueAfter testing
- Featured search result- Ability to filter easily- Improved scanability- Infinite scroll loading
-
Events (4)Causes (106)Organisation (2)All (112)
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Johnathan Gruwellfor World VisionAdvocates Sydney
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40 Hour Famine
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World VisionSydney
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World Vision is one of the worlds largest international
humanitarian aid and development organisations
dedicated to working with children, families and
communities to overcome poverty and injustice
4690 followers
World VisionAustralia
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Visual Design exploration
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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40 Hour Famine
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103,490 followers
World VisionSydney
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Organisation
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World Vision is one of the worlds largest international
humanitarian aid and development organisations
dedicated to working with children, families and
communities to overcome poverty and injustice
4690 followers
World VisionAustralia
Organisation
Events (4)Causes (106)Organisation (2)All (112)
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World Vision, AustraliaYouve searched for World Vision, Africa. 112 results are below that you might be interested in.
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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Johnathan Gruwellfor World VisionAdvocates Sydney
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40 Hour Famine
Event
103,490 followers
World VisionSydney
Find out more
Organisation
Find out more
World Vision is one of the worlds largest international
humanitarian aid and development organisations
dedicated to working with children, families and
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World VisionAustralia
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Thank you
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Dom Watson.
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C H O I C E
Dom Watson
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T H E P R O B L E M
How much time do you burn searching for good music and TV?
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T H E P R O B L E M
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T H E P R O B L E M
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T H E P R O B L E M
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T H E O P P O R T U N I T Y
Wouldnt it be so much easier if it was all stored in one place?
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T H E O P P O R T U N I T Y
+ =
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T H E O P P O R T U N I T Y
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R E S E A R C H
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R E S E A R C H
spend time searching for new music
2 3more than
outof
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R E S E A R C H
pay for music and TV apps
around
2 3outof
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R E S E A R C H
recommend / share music with friends
2 3more than
outof
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R E S E A R C H
recommend / share TV with friends
around
9 1outof 0
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R E S E A R C H
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P E R S O N A S
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U S E R J O U R N E Y S
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F E A T U R E S
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S K E T C H E S
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P R O T O T Y P I N G & U S E R T E S T I N G
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W H A T S N E X T
The search is overC H O I C E
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T H A N K S
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Jay Gray.
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WELCOME
WELCOME
WELCOME
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BACKGROUND
BACKGROUNDABOUT ME
JAY GRAYHUSBAND, FATHER, DESIGNER, ART DIRECTOR
I have worked as a creative problem solver and enjoyed solving real world problems.
As a father I have experienced this problem first hand. My wife is an Occupational Therapist and works with Children with Autism.
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PROCESS
PROCESSSTRATEGY
DISCOVERY
DESIGN
LAUNCH
PROCESS
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STRATEGYSTRATEGY
STRATEGY
PHASE:
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STRATEGY
STRATEGYPROBLEM
Childrens use of Technology and Screen-time is increasing and becoming harder than ever for parents to track. Overuse has been proven to lead to development delays
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STRATEGYCOMPLEXITY
STRATEGYCognitive
Social
self-care
CulturalAffective
Physical
Leisure
Institutional
Productivity
COMPLEXITY
Physical
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DISCOVERYPHASE:
ANALYSIS
RESEARCH
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1 CHILDREN USING TECHNOLOGY 60+ MINS DAILY
2 PARENTS UNSURE OF CHILDS DAILY EXERCISE TIME
3 PARENTS SEEKING EDUCATIONAL APP / SOLUTION
95% 70% 85%
RESEARCH & RESULTS
ANALYSIS
RESEARCH
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1V1 INTERVIEW PARENT
QUOTES
We dont have a typical weekday, My daughter goes to her grandparents every second Monday, Tuesday-Wednesday she is with her father and Thursday & Friday she is at daycare. So yeah we have a bit of an unstructured life with no one person monitoring her active or tech time every day.
ANALYSIS
RESEARCH
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1V1 INTERVIEW TEACHER
QUOTES
In a 2 hour active PDHPE lesson i would say a child would be active for 20-30 minutes max. we encourage them to keep active but we also need to ensure we are enabling the other 20-30 kids are getting a turn.
ANALYSIS
RESEARCH
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PATTERNS & FOCUS
1 MEASURE DATA 3 USE DATA
2 MONITOR DATA
ANALYSIS
RESEARCH
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VALIDATION
"Children and youth use 4-5 times the recommended amount of technology"
"Elementary aged children now use an average 7.5 hours per day entertainment technology"
"The average kid sponges in 2.5 hours of music each day, almost five hours of TV and movies, three hours of Internet and video games, and just 38 minutes of old-fashioned reading"
"Princeton outline the risks of overuse of technology"
"Cognitive, language, and motor delays in young children were significantly associated with how much time they spent viewing television."
"Pedigree pet food company acquires dog fitness tracking startup Whistle"
"When the television is on, even in the background, parents talk and play with their infants less often. When they do, they are less attentive and engaged."
ANALYSIS
RESEARCH
http://movingtolearn.ca/2014/ten-reasons-why-hand-held-devices-should-be-banned-for-children-under-the-age-of-12http://www.sd23.bc.ca/ProgramsServices/earlylearning/parentinformation/Documents/Impact%20of%20Technology%20on%20Young%20Children's%20Development.pdfhttp://abcnews.go.com/WN/kids-electronics-study-shows-kids-spend-hours-day/story?id=9616699https://www.princeton.edu/futureofchildren/publications/journals/article/index.xml?journalid=45&articleid=200§ionid=1303http://www.sciencedirect.com/science/article/pii/S0163638314001192http://mobihealthnews.com/content/iams-pedigree-pet-food-company-acquires-dog-fitness-tracking-startup-whistlehttp://www.urbanchildinstitute.org/articles/policy-briefs/infants-toddlers-and-television
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FURTHER DISCOVERY
ANALYSIS
AFFINITY MAP EMPATHY MAP
COMPETITOR ANALYSIS
RESEARCH
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HORACE36 SENIOR CLIENT
SERVICE MANAGER
A way to check on his children while he works long hours
Linked account his wife can share data with him
JENNIFER29 RETAIL SERVICE
WORKER
To know her sons health data to ensure hes exercising and keeping healthy.
PERSONA NEEDS
BECK28 TEACHER
Ways to keep parents informed on students exercises and class activities
Ways to educate parents on children's technology usage
ANALYSIS
RESEARCH
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USER JOURNEY
6am 8am 10am 12pm 2pm 4pm 6pm 8pm
HoraceFather of two
ANALYSIS
RESEARCH
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DESIGN
DESIGN
PHASE:
DESIGN
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PROTOTYPING
SITEMAP MVP
USABILITY TESTING
DESIGN
DESIGN
SKETCHING
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DESIGN
DESIGN
WEARABLE TECHNOLOGY
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DESIGN
DESIGN
HEAT-MAP GPS
TIME ACTIVE
TIME RESTING
LIVE GEOTRACKING
HEART RATESTEPS / DISTANCE
CALORIES
WEARABLE TECHNOLOGY
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DESIGN
DESIGN
WIREFRAMES
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DESIGN
DESIGN
WIREFRAMES
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DESIGN
DESIGN
USER FLOW - HORACE
HORACE36 SENIOR CLIENT
SERVICE MANAGER
A way to check on his children while he works long hours
Linked account his wife can share data with him
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DESIGN
DESIGN
USER FLOW - HORACE
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DESIGN
DESIGN
USER FLOW - HORACE
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SOLUTION
SOLUTION
PHASE:
LAUNCH
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SOLUTION
SOLUTION
Buddy is your second set of eyes, he safely stores your childs health and daily data so you can monitor active Play, vital health statistics as well as monitoring their technology and device usage. Paired with his companion app Buddys Journal you can easily access your child's data.
DEVELOPMENT JOURNALBUDDY
SOLUTION
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THANK YOU
JAY GRAY
JAY GRAY
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Craig Standford.
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zz
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Andres Fabian.
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