user-centric services created by connected everything … · created by connected everything over...
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©KDDI CORPORATION ALL RIGHTS RESERVED
User-centric Services created by Connected Everything over the KDDI's multi-networks
Masashi Usami General Manager
R&D Strategy Division KDDI Corporation
13 March 2014 Global Electronics Forum 2014, Singapore
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• Variety of telecom services …Mobile(3G, LTE), FTTH, BWA(WiMAX)
• Dominant market share of Cable TV business
• Mobile banking business …Joint venture of Bank of Tokyo-Mitsubishi UFJ and KDDI
Who is KDDI ?
Mobile FTTH Cable TV
As of December 31, 2013
28%
12% NTT Group
[Market Share of KDDI Group in Japan]
JIBUN BANK wins Honorable Mention
for Disruptive Business Model
[Mobile Banking Business]
(Multi-channel)
Others
53% Others
NTT
docomo
SOFTBANK
MOBILE
As of June 30, 2013 As of September 30, 2013
Source: TCA, MIC and HOSO Journal[December 2013]
eAccess
App
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Contents ■ Big Change of Telecom Industry
■ Smart devices connected to TV
■ Smart devices connected to Automotive
■ Smart devices connected to Sensor, Wearable
■ Smart devices connected to e-Money
■ KDDI's concept of user-centric services over the future multi-networks
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0
800
12年3月 12年6月 12年9月 12年12月 13年3月
Total number of SmartPhones Data Traffic
×2.4
Big surge of Smart Devices and Data Traffic
0
1,400
12年3月 12年6月 12年9月 12年12月 13年3月
×2.1
3G
LTE
2012 2013 2012 2013
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LTE penetration
112.5 Mbps
75 Mbps 10MHz width or more
5MHz width or more
15MHz width or more
20MHz width Commence in August 150 Mbps
37.5 Mbps
Actual Population Coverage Ratio August 2013
Maximum DL Data Rate
72%
31%
6%
Bandwidth
Enhance peak data
rate
Actual Population Coverage Ratio of 800MHz Band LTE
99% at the end of March 2014
20MHz width of LTE is commenced in some areas in this August
800 MHz Band LTE
4
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Traffic
High
|
|
|
|
|
|
|
|
Low
Shinjyuku
Ikebukuro
Residential area
Business Area
Home Wi-Fi 利用促進
(Mesh resolution:100m)
Accommodating traffic in pinpoints by using verious technologies and base stations, such as Pico cells, Femto cells, Wi-Fi offloading etc.
Traffic distribution in100m x 100m
Pico-cell at heavy traffic spots
Traffic distribution is uneven and not uniform, but varies greatly depending on time and locations.
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Spectrum Bandwidth
700MHz + 800MHz
+ 900MHz + 1.5GHz
+1.7GHz + 2.1GHz …
Spectrum Efficiency
Traffic Control
Density of sites Traffic Offload to Multi
Networks
Decrease traffic Increase Capacity
Traffic Restriction
How to cope with increasing data traffic
FTTH
CATV
Wi-Fi
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What is “3M Strategy”?
Multi-Use
Multi-Network
Multi-Device
Anywhere, anytime via
most appropriate NW
A variety of contents and services
Using your favorite devices
4G LTE
3G
WiMAX
Wi-Fi
FTTH
CATV
App
TV-STB Smartphone Tablet PC
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Smart devices connected to TV
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Cooperation of smart phone and TV • User-centric system with content recommendation and automatic download to
a smart phone according to the user preferences accumulated on a cloud
• Playback synchronized video with SNS chattering on a smart phone and
transfer those to TV via DLNA by intuitive operation
• Screen sharing between smart phone and TV for gaming
Cloud system
Video Game User Log Download
Social EPG
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Free-viewpoint 3D Video • Technical Overview
– Automatic 3D model reconstruction without a complicated calibration process forced in typical multi-camera system
– Photo-realistic image production from natural video sequences even for huge space like a stadium
• Target Application
– TV programs with free-viewpoint accessibility • Ex.) Live streaming of soccer match from the viewpoint of favorite player
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Space Reconstruction toward 2020 • Immersive experience by 3D space reconstruction
– Telepresence to produce converged space by real scene and virtual world
• Technology
– Content production utilizing various immersive display devices
– Reproduction of ultra-high realistic experience with user interaction
• Consecutive change of audiovisual experience according to human action
• Vibration according to walking, etc.
Telepresence Content production for immersive device
Can you see ?
Exciting !!
Audience in stadium
Friend in remote space is overlaid
Curved panel
CAVE (Visually surround)
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Smart devices connected to Automotive
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Conceptual Image of Connected Vehicle Services
Internet Radio / SNS
Driver’s Abnormal detection, e-call, etc.
Drive record, Diag, PAYD insurance
Intelligent Navi&Probe
Drive assist (Parking, Alert,etc.)
【Typical Mashup Applications】
Personal lifelog Bank
Health &Medical support
Internet Radio & Social Media
Traffic Info & Maps PSAP, Emerg. MNG Agency & CRM/VRM
HEMS/BEMS & Ecological Control
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Requirements of IVI and Smartphone
IVI can - load data from a smartphone.
- get smartphone's status.
- be personalized.
- utilize smartphone internal devices.
- be notified by a smartphone.
IVI has these requirements to realize the concept.
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Everything on Your Smartphones, Right on IVI
Kawagoe Toki-no-Kane
Once IVI and your smartphone are connected to Wi-Fi, IVI automatically detects what is on your smartphone – music content, places you plan to visit, etc.
Discovered and
Connect
♪ ♪
Search request
Smartphone IVI
Respond to the request
Request for the destination
Set destination automatically!
Request for music and …
Play music!
Use Case 1
Request
Response
Search
Response
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Passenger’s Smartphone as Driver’s Assistant A passenger’ s smartphone becomes an assistant utility, while IVI shows the driver supporting information. With the utility, you can arrange the route for the driver.
Driver’s Smartphone
IVI Passenger’s Smartphone
Connect each devices
WebSocket
connection
WebSocket
connection
POI data POI data
Add destinations
Relay POI data to IVI Send POI data
Set additional destinations
Use Case 2
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Smart devices connected to Sensor and Wearable
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Device Cooperation using smart phone
1)Health Care Device Cooperation - smart phone as a gateway device to accommodate multi-vendor and multi-device health care equipment
Wearable device, Fitness equipment
TV:volume level, 3D mode
Air Conditioner : temperature setting
Illumination:brightness
Curtain: Color
2) Portable Living Space - keeping the device setting in one’s living space portable between the inside and the outside of a home
Application Server
G/W Server
Inside Home
Application
Outside Home
Data
move
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Train Ticket and Transit
• Over 70M*1 Japanese people
enjoy “Touch & Go” e-train
ticket through “Felica”
based e-Money system
Retail Chain
• Over 180M*2 of transactions
occur at two Japanese major
retail chains every month
e-Money Now…
Source*1:The Consumer Credit Monthly Sep 2012
Source*2:Nikkei Dec 2013
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To the Further Growth of e-Money Ecosystem
5 billion*1 0.7 billion*2
Source*1:www.mifare.net, 5 billion cards sold
Source*2:Sony Corporation, 706 million chips shipped
• Although many e-Money cards
were issued in the world,
the usage has been localized
within a country.
Interoperations are desired
so that many people enjoy
e-Money all over the world!
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KDDI’s Activities for NFC
SK Telecom demonstrated
a commercial NFC service
“NFC&JOY” with KDDI.
Jun,2012 NFC-based ticketing
service@MAE’12
Japan Airlines and KDDI started providing
an NFC-based boarding pass “JAL Touch
and Go” for KDDI NFC handsets.
Oct,2012 NFC-based boarding Pass
Chunghwa Telecom and KDDI demonstrated an
NFC roaming service technology to enable travelers
to keep enjoying NFC services while traveling.
Oct,2013 Information Delivery
Platform@MAE’13
eBCard and KDDI will provide an
NFC-based Korean prepaid service
“cashbee” for KDDI NFC handsets.
Mar,2014 Korean prepaid service
MAE:(Mobile Asia Expo)
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And more… Asia NFC Alliance
Joint Press Release at MWC2014,
Barcelona, Spain, Feb. 25, 2014
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More Fusion of Virtual and Real Life
\ $ €
User-centric Services created by Connected Everything over the KDDI's multi-networks
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