user centred design for web2.0 and beyond
DESCRIPTION
UCD these days is about ongoing design innovation with the user in mind all the timeTRANSCRIPT
user-centred design for web2.0 & beyond
~technological~
Clean it up!
creative th
inking
~social~
“I participate, therefore I am”
Tim Noonanblind guy getting into Web2.0
user as designer
“copywriting is interface design”
Getting Real http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php
user centred design
“understand & consider the person who'll experience
your design while you design”
Christina Wodtke
traditionally
RIGID
not creative
ancient
management attitudes created
“it’ll take too long”
potential client
“it’s too expensive”
potential client
“Those of you who think you know it all are annoying to those
of us that do.”
unknown
new APPROACHES
“insanity is doing the same thing over and over again and
expecting different results”
Benjamin Franklin
colla
bora
te
see beyond
talk about it
don’t protect your turf
think.
“Fix time & budget, flex scope”
Getting Real http://gettingreal.37signals.com/ch02_Fix_Time_and_Budget_Flex_Scope.php
iterate
justify
set expectations
broader RESEARCH
social networks?
faster..
free?
crowds..
me!me!
me!
who will use it?
where?
who else knows them?
experts
what is the problem?
how do I get an answer?
ask the right questions
hold the mayo!
Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php
search
conversations
readsurveyother sites
data
focus groups
ask ?s
observe
test
BALANCE
validity
confidence
reliability
sample
insight
causality
method
do
something
!
read!
copy!
ask the question!
real-life focus group?
DESIGN
map your mind
hierarchical | flexible | exportable
information architecture | reporting innovation
lo-res wireframe
info sites
hi-res wireframe
STOP!do enough & no more
customer service = usability
~ iterate ~