user-centered design - oakland university...user-centered design felicia chong ph.d. in rhetoric and...
TRANSCRIPT
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User-centered Design
Felicia ChongPh.D. in Rhetoric and Technical Communication [email protected] || Writing and Rhetoric
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Impetus Definition Challenges
ExamplesStrategiesQuestions or advice
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Video
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Impetus Definition Challenges
ExamplesStrategiesQuestions or advice
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What is user-centered design (UCD)?
“…putting human needs, capabilities and behavior first…”
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User-centered “user-friendly”
User-centered “easy”
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Affordances
What actions are possible?
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Natural Mappings
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SignifiersClues on where/how the action should take
place
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MentalModels
User Designer
Conceptual
Models
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How would you arrange the burners and
the control knobs to be more user-
centered?Constraint: The knobs have to “stay together” either vertically, horizontally, or “squarely.”
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…then why does poor design still exist?
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Impetus Definition Challenges
ExamplesStrategiesQuestions or advice
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System-centered or Expert-centered Model
D
A
D
Decide
Announce
Defend
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Constraints
time, economic, physical, technological, ethical, political
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Impetus Definition Challenges
ExamplesStrategiesQuestions or advice
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Instructions cannot compensate for poor design.
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Toy Instructions
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If something doesn’t make sense to me…
I am an idiot. I am just not “good” at it.
There is something wrong with the instructions.
There is something wrong with the
design.
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Why are instructions important?
• safety
• efficiency
• convenience
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Safety
•WARNINGS
•CAUTIONS
•NOTES
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Some companies would rather take the easy way out by putting on instructions instead of changing poor design.
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80 year-old Stella Liebeck
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LegsLapGroin area
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$20,000
$800
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135°-140°
180°-190°
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180°-190°
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180°-190° = optimum flavor
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Mr. Elliott, the juror, said he began to realize that the case was about
"callous disregard for the
safety of the people.”
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Why are instructions important?
• safety
• efficiency
• convenience
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Industrial strength machine dish detergent that is highly caustic:
• User? Settings?
• Name?
• Color?
• Scent/odor?
• Instructions?
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Peppermint Twist
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What would you tell the researchers if you could go back in time?
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Do your research...
Your best guess is NOT GOOD ENOUGH
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Impetus Definition Challenges
ExamplesStrategiesQuestions or advice
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Students do not innatelyknow how to conduct user research.
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Usability“The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.”
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“There are many ways of measuring usability, and no single measure will be optimal for all projects.”
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Heuristic evaluation
is a review or “
inspection” of a
product by
experts.
Observation
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Usability Testing: Testing with actual users
•Summative (end of the design process)
•Formative (during the design process)
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To get good results from small studies, you need to incorporate the following essential elements:• define the user profile
• create task-based scenarios
• use a think-aloud process
• make changes and test again
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Good Cheap Fast
Pick TWO.
user-centered
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Good Cheap Fast
Good CheapFast
GoodCheapFast
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or universal
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Impetus Definition Challenges
ExamplesStrategiesQuestions or advice
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How do/can you incorporate user-centered design into your classes?
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User-centered Design
Felicia ChongPh.D. in Rhetoric and Technical Communication [email protected] || Writing and Rhetoric