use social media marketing to grow your speaking ......social influence with ford saeks –gold’s...
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Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 1
Ford Saeks www.PrimeConcepts.com 316-942-1111
Social Influence: How to Use Social Networks to
Grow Your Business
Ford SaeksPrimeConcepts.com
July 16, 2014
2:00 – 3:15
Las Vegas, NV
MGM GrandFord Saeks www.PrimeConcepts.com 316-942-1111
New Members, Retention, Optimization
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ideas &
Action Steps
3Ford Saeks www.PrimeConcepts.com 316-942-1111
DISCLAIMER…
Please follow the Policies and Best Practices
Provided to You from Gold’s Gym Intl.
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Ford Saeks www.PrimeConcepts.com 316-942-1111
Integrated Marketing Agency
Ford Saeks www.PrimeConcepts.com 316-942-1111
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 2
Ford Saeks www.PrimeConcepts.com 316-942-1111
#1 Most Important Strategy!
Fish Where the Fish Are…
Ford Saeks www.PrimeConcepts.com 316-942-1111
93% of all buying decisions start with an online search
Ford Saeks www.PrimeConcepts.com 316-942-1111
Digital
Footprint
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111
Outcome
• If you don’t influence your Gym’s local online reputation, someone else will.
•Fill the first page of Google with positive profiles and links so that you leave a great first impression
•Optimize Your Profiles, Get Listings, and Setup Monitoring and Improve Customer Engagement
Ford Saeks www.PrimeConcepts.com 316-942-1111
People Trust Social Media More Than Advertising
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 3
Ford Saeks www.PrimeConcepts.com 316-942-1111
Your Website = Social Proof
Ford Saeks www.PrimeConcepts.com 316-942-1111
Facts:
• 80% of Americans say they consult product reviews or consumer ratings before making a purchase.
• 72% are influenced NOT to purchase when there are negative comments.
• 34% of bloggers endorse brands and products on their blogs.
Ford Saeks www.PrimeConcepts.com 316-942-1111
Imagine You’re The Prospect…
Ford Saeks www.PrimeConcepts.com 316-942-1111
Mystery Shop Your GymCheck Search-engines | Social Media | Review-type Websites
Benchmark | Action List
Ford Saeks www.PrimeConcepts.com 316-942-1111
Who is your Target Market?
What are They Saying and Doing Online ?
Ford Saeks www.PrimeConcepts.com 316-942-1111
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 4
Ford Saeks www.PrimeConcepts.com 316-942-1111
“Keyword-rich” Semantic Content
Keywords Drive Traffic… GEO CODE your content
Ford Saeks www.PrimeConcepts.com 316-942-1111
Engagement
Ford Saeks www.PrimeConcepts.com 316-942-1111
88% of consumers
who search for a
type of local
business on a
mobile device either
will call or go to that
business within 24
hours. That’s real
business!Pew Research 2013
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111
Customer Loyalty Programs
• Rewards Programs
• Special Offers
• Email Notices
• Facebook Coupons
• Contests
• Elite Sales
• Discounts
• Clubs
Ford Saeks www.PrimeConcepts.com 316-942-1111
Lead MagnetsCreating Special Reports / Articles / Posts
• Ways
• Keys
• Secrets
• Myths
• Ideas
• Steps
• Strategies
• Lessons
Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 5
Ford Saeks www.PrimeConcepts.com 316-942-1111
Lead
Magnet
Format?
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111
Create it…• Referrals
• Semantic SEO
• Blogging
• Social Media
• Content Marketing
• Video Marketing
• Publicity & PR
• Email Marketing
• Direct Mail
Ford Saeks www.PrimeConcepts.com 316-942-1111
Borrow it…Identify who else reaches your target prospects?
Ford Saeks www.PrimeConcepts.com 316-942-1111
Buy it…
• Advertising
• Pay-per-Click (PPC)• Google Adwords• Facebook• Linkedin• YouTube
• Sponsored Ads
Ford Saeks www.PrimeConcepts.com 316-942-1111
Two Voices
GGI LOCAL GOLD’s GYM
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 6
Ford Saeks www.PrimeConcepts.com 316-942-1111
Your Digital Footprint
Ford Saeks www.PrimeConcepts.com 316-942-1111
Business Listings – Claim and Enhance
Ford Saeks www.PrimeConcepts.com 316-942-1111
What to do?
Participate
Engage in conversations
READ
Contribute
Add Value
Respect the communities
33Ford Saeks www.PrimeConcepts.com 316-942-1111
Influencers?
Ford Saeks www.PrimeConcepts.com 316-942-1111
Enhance Profiles with content, photos and videos
Ford Saeks www.PrimeConcepts.com 316-942-1111
Local Search
Results
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 7
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111
Building Influence
Ford Saeks www.PrimeConcepts.com 316-942-1111
Video Marketing• Fastest form of
communication
• Visual medium that draws attention
• Engages more senses
• Enhances trust & connection
• Results in the search engines
• SEO advantages
• Social proof
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 8
Ford Saeks www.PrimeConcepts.com 316-942-1111
• Create your own channel and customize it
• Public / Private videos
• What do your prospects want to know?
• How to / Informational / Funny?
• Embed videos on your blog and other areas
of your website
• Syndicate on other platforms
• SEO & SERP Benefits
Video Marketing
Ford Saeks www.PrimeConcepts.com 316-942-1111
iRig Michttp://www.ikmultimedia.com
Works with iPhones / Smartphones to capture clear audio for VIDEOS
Ford Saeks www.PrimeConcepts.com 316-942-1111
• Testimonials / success
stories
• Marketing & advertising
• Digital brochure / demos
• Explaining concepts
• “How-to” videos
• Promos or specials
• Man-in-the street interviews
• Email videos
• Vlogs
• News & reviews
• Screen recordings
• Customer presentations
• Video sales letters
• Training videos
• Google hangouts
WHAT?
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 9
Ford Saeks www.PrimeConcepts.com 316-942-1111
Video Production
Plan
Record
Edit
Encode
Upload
HOW?
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford’s Tips
for
Amazing
Videos
• Short
• Authentic
• Lighting
• External mic
• Lower thirds / titles
• Branded intros
• Outro teasers
• Annotations
Ford Saeks www.PrimeConcepts.com 316-942-1111
Tips
(Cont.)
• Focus on first 20 seconds
• Live videos require little to no editing
• Camera shy? Try screen recording – Camtasia (or record PowerPoint)
• Be yourself
• Use an outline or a script
• Encourage Client Videos
Ford Saeks www.PrimeConcepts.com 316-942-1111
Create Your Custom YouTube Header Graphic
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 10
Ford Saeks www.PrimeConcepts.com 316-942-1111
Google Plus for Business
To create a Google+ Page, you first need to
have a personal profile on Google+.
You can log in using any existing Google account.
Ford Saeks www.PrimeConcepts.com 316-942-1111
biz.yelp.com
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
http://business.foursquare.com
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
LISTEN Monitoring | Prevent Reputation Problems
Identify Opportunities | Be Accessible
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 11
Ford Saeks www.PrimeConcepts.com 316-942-1111
Monitoring Tools
Google Alerts
Google Analytics
hootsuite.com
viralheat.com
SocialMention.com
Many others…
What are the key points in your member’s lifecycle?People matter more than page views.
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111
IPad Kiosks
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ask for Reviews1. Verbally ask for reviews & likes
2. Provide flyers or cards
3. Print on receipts
4. Ask for email addresses to build your list
5. “Don't forget to review our service at” www.Google.com/......
6. Get creative to get more reviews - it will get you more traffic, higher credibility & trust
7. Create graphics that link to Yelp, Google Places, etc. where it says to give us a review today at ...
8. Push Facebook, Google Places and Yelp the hardest
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 12
Ford Saeks www.PrimeConcepts.com 316-942-1111
Wall Posts
Comments
Likes
Recommendations
Profiles, Pages, Groups , Facebook AdsFord Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
•Your Linkedin profile
•Company profile
•Connecting to people you don’t know through those you do
•Great for research
•Get recommendations
•Groups and messaging
•Add Video
•Invite and Provide Insight
Ford Saeks www.PrimeConcepts.com 316-942-1111
Micro-Blogging
The Google of Conversation
• Customize Your profile & background
• Monitor conversations
• Follow people and re-tweet
• Search.twitter.com
• Twitter widgets & twitter goodies to share
Ford Saeks www.PrimeConcepts.com 316-942-1111
Micro-Blogging
LOOK FOR
• Relevant Questions about Your Company
• Relevant Questions about Your Industry
• Requests for Support
• Complaints and Feedback
• Compliments and Competitor Mentions
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 13
Ford Saeks www.PrimeConcepts.com 316-942-1111
Connect with Ford Saeks
www.linkedin.com/in/Primeconcepts
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111
Focus on Quality… Not Quantity
Ford Saeks www.PrimeConcepts.com 316-942-1111
Should You Outsource?
Ford Saeks www.PrimeConcepts.com 316-942-1111
Outsourcing Advantages
PrimeConcepts.com
316-942-1111
Social Influence with Ford Saeks – Gold’s Gym Convention 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 14
Ford Saeks www.PrimeConcepts.com 316-942-1111
Session Summary
1. Define your master keyword list / GEO coded for SEO
2. Claim your business listings on Google, Bing & Yahoo
3. Enhance your business listings with photos & videos
4. Set up Monitoring and Filtering
5. Leverage social media – Youtube, Facebook, Linkedin, Twitter, Pinterest, Google+
6. Encourage ratings & reviews
7. Respond to comments
8. Develop your Social Media marketing calendar
Ford Saeks www.PrimeConcepts.com 316-942-1111
Ford Saeks80
Thank you for the opportunity to share ideas, strategies and tactics to grow your Gold’s Gym business!
If you have other questions, you can reach direct me at
316-942-1111 or through
www.ProfitRichResults.com or www.PrimeConcepts.com