use of new media technologies to improve adolescent health
DESCRIPTION
HCMC Department of Pediatrics Grand Rounds, April 18, 2013TRANSCRIPT
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Use of new media technologies to
improve adolescent health
Julia Joseph-Di Caprio, M.D., M.P.H.Chief, HCMC Department of Pediatrics
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Objectives1. Define new media technologies and their use by
adolescents2. Describe how healthcare organizations are using
new media technologies to better serve adolescents
3. Consider incorporating new media technologies into your work with youth
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Objectives1. Define new media technologies and their use by
adolescents2. Describe how healthcare organizations are using
new media technologies to better serve adolescents
3. Consider incorporating new media technologies into your work with youth
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New media technologies
1. On-demand2. Digital3. Interactive, participatory4. Democratic5. Unregulated content6. Mobile
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New media technologies
1. Internet2. Websites3. Computer multimedia4. Video games5. Apps6. CD-ROMS, DVDs
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New media use1. Media use by adolescents continues to increase2. Even “old” media use is via new media3. Teens multitask4. Much of adolescent media use is mobile 5. More than ¾’s of teens have cell phones6. Minority youth have high rates of cell phone
ownership7. Over one third of black teens use their phones to
go online
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Social media1. Digital technology that allows interaction2. Adolescents use cell phones for texting more
than talking3. Minority teens more likely to text4. Two-thirds of youth use social networks5. Lower income youth most likely to use online
social networks6. Facebook is the preferred social network
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Objectives1. Define new media technologies and their use by
adolescents2. Describe how healthcare organizations are using
new media technologies to better serve adolescents
3. Consider incorporating new media technologies into your work with youth
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New media and health1. Can deliver health interventions to large
communities of adolescents2. Web sites3. Social networking sites4. Text messaging5. Video sharing6. Apps7. Combined strategies8. Need to ensure mobile access
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YDS focus groups
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• 6 males, 8 females• 13-18 years• Grades: 8th to college• Social media they use: Instagram, Twitter, Snap
Chat, Tumblr, Facebook, You Tube, Pinterest, Gmail, Facetime, Skype, text messages
• To get YDS message out: Facebook and Twitter• Twitter: must be inspiring tweets, don’t
retweet, don’t recycle tweets, no more then 3-12 tweets per day
• Use Instagram for before and after pictures• Use You Tube for training videos, PSAs
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Website• http://www.sexetc.org/
• http://bedsider.org/methods
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Social networking site• https://www.facebook.com/
everyoneisgaydotcom?fref=ts
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Video sharing• http://drj4teenhealth.com/2012/03/11/go-to-bed/
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Apps
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Text messaging
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• HPV vaccine completion rates are poor• There are ethnic and SES disparities• Text message reminder program in a
variety of 9 clinical sites in NYC for females 9-20 years old
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Text message reminders to promote human papillomavirus vaccinationElyse Olshen Kharbanda, Melissa S. Stockwell, Harrison W. Fox, Raquel Andres, Marcos Lara, and Vaughn I. RickertVaccine, 2011-03-21, Volume 29, Issue 14, Pages 2537-2541
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(c) ISIS, Inc. 2012
hookup evaluationAwareness/Knowledge Change
38%
28%
17%
17%
Change
Safe Sex Knowledge & Awareness Birth Control HIV/STD testing
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(c) ISIS, Inc. 2012
hookup evaluation• i have thought more carefully and decided to use
a condom on my first time having sex rather than risking pregnancy
• stopped having multiple partners. More aware of the truth on how stds are actually easily attained.
• i got addresses to clinics near me where i was able to pick up Plan B emergency contraceptive yesterday
• std test appointment next week.
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Successful new media strategies
1. Targeted2. Encourages connection3. Interactive/participatory4. Combines a variety of media strategies5. Optimized for mobile use
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Successful new media strategies
http://www.itsyoursexlife.com/gyt/talk/party/
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Objectives1. Define new media technologies and their use by
adolescents2. Describe how healthcare organizations are using
new media technologies to better serve adolescents
3. Consider incorporating new media technologies into your work with youth
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drj4teenhealth.com@DrJ4TeenHealth
• Started January 2012• 433 posts• 5,709 views• Nutrition and sexual health topics are the most
popular• Comments are scary, not many followers, it takes
time!
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1. New media use is ubiquitous2. Adolescents use new media to access health
information3. Youth-serving organizations are successfully
using new media strategies4. www.drj4teenhealth.com
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Summary