use of ict in danish extension activities
DESCRIPTION
Presented at eXtension 2012 National Conference, October 1, 2012 - October 4, 2012, #nexc2012. Session #709. Gives an overview over how Danish agricultural extension activities is organized and how information- and communication technologies (ICT) is used for transferring theoretical knowledge out in practical use. To overcome high costs and strong environmental regulations, Danish farmers must produce using best methods and knowledge available. A unique two-layer advisory system including 31 local advisory centres and a common Knowledge Centre for Agriculture helps them fulfilling this. ICT has since 1997 played an ever-increasing crucial role in this system in dissemination of information and offering of online services. Primarily targeting advisors, the information database www.LandbrugsInfo.dk with +50.000 articles covering all aspects of farming functions as a library and a as an accelerator of new knowledge. All 3.500 employees in the advisory system use LandbrugsInfo and many of them visit LandbrugsInfo several times each day. For farmers, the portal www.landmand.dk offers personalized information and services including access to farm specific data and e-documents from to example dairies and feed stuff companies. Approx. 25.000 out of 35.000 Danish farmers are active users of Landmand.dk. All local advisory centres have their own web sites. Most of these sites and a number of other farming related sites including Farmers Weekly, is running on a common CMS developed by the Knowledge Centre. This ensures a cost-effective solution; re-use of information and single sign on for users.TRANSCRIPT
Use of ICT in Danish Extension Activities
Jens Peter HansenSpecialist, ICT
Business Development
Klik på ikonet for at tilføje et billede
August 2010
Partnership31 regional advisory companies and Knowledge Centre for Agriculture in Skejby3,600 employeesTurnover approx. EUR 310 million
Danish Agricultural Advisory Service
Klik på ikonet for at tilføje et billede
Theory PracticeThe Danish Model
16 agricultural colleges
Research and other sources of knowledge
1,200 employees
Knowledge Centre for Agriculture1 unit, 500 employees
31 regional advisory centres3,100 employees
50,000 farmersAverage farm size 57 ha
Number of employees within the agricultural sector: 150,000
Our products and tasks
General and specialized advice
Transfer of knowledge
Innovation/ Development
Research, trials and demonstration
Education, training and courses
Operation and maintenance of ongoing tasks
Klik på ikonet for at tilføje et billede
Relations between DAAS and farmers
Farmers are:
• Owners• Users• Customers
Key words:
• Best and cheapest• Impartiality• Non-profit
Klik på ikonet for at tilføje et billede
Knowledge transfer from global science, research and other sources of knowledge
Advice on technologies for producing cattle, pigs, crops, poultry, vegetables and fruits, furs etc.
Advice on strategic planning, economy, tax, HR, logistics etc.
Innovation and development
Tests, studies/demonstrations and projects
Services – bookkeeping and accounting, auditing, advice on rules and regulations, databases, administration etc.
Klik på ikonet for at tilføje et billede
DANISH AGRICULTURAL ADVISORY SERVICE45,000 customers within agriculture, vegetables, fruit and other trades
Organisation of theDanish agricultural sector
Klik på ikonet for at tilføje et billede
Distribution of income, 2011
Klik på ikonet for at tilføje et billede
Total turnover:EUR 79 million
21%
16% 3%
60%
AgroTech80 knowledge employees
Subsidiaries100 knowledge employees
Knowledge Centre for Agriculture500 knowledge employees
KoldkaergaardConference Centre
Cluster of knowledge and competences for food and agriculture
Vision
By 2020 Agro Food Park is one of five world leading centres of
excellence for utilisation of knowledge and innovation within agriculture
and food, with a specific focus on health.
By 2020 Agro Food Park has about 3,000
employees.
Knowledge dissemination
Klik på ikonet for at tilføje et billede
105,000 documents
27,000 page references per day
55,000 visitors per week
50 interactive programs
plant protection tools
calculation of animal units and area requirement
weather forecast
2.3 million people visit www.landbrugsinfo.dk and www.landmand.dk every year
DAAS to advisers:
www.landbrugsinfo.dk
DAAS to farmers:
www.landmand.dk
Local centre to farmers:
www.supportsitet.dk
Macrotrends Microtrends
Evolution in use of ICT among Danish farmers
1990 2000 2010 2020
Applications
Trends
Holdings: 78.000
Access PC: 48%
Access Internet: 52%
PC programs
Owner = user
Technical challenges
Education
From papers to webpages
…1990…
www.landbrugsinfo.dk
…1990…
LandbrugsInfo – facts
Established in 1997 – major make-over in 2001 and 2009All the 3000 local advisory centres use LandbrugsInfo as their primary source to information
All members of Farmers Union has free accessMore than 25,000 documentsBetween 50 – 100 new documents per weekAll documents are tagged with metadataApproximately 4,000 – 5,000 sessions per day (week days)
…1990…
…1990…
AgroGISFields Online
Ø90 Budget
Catle DB
Pestdatabase
Sortinfo
FieldMap Online
IrrigationOnline
DMI weather
Field Analyse
National Fielddatabase
(1,72 mio. hec.)
Goverment
Ø90 ERP Management
mandag 10. april 202318...|
Activity Feed intake Milking
Registrations become useful information
…1990…
mandag 10. april 202319...|
…1990…
PDAAnimal reg.
Web.reg
Management tool
DCF Services
SSO
Claw.reg.
Herd NavigatorBenchmarking
External databases
Handterminal
CHR control
Cattle database
MinistryData
warehouse
VETData
warehouse
…1990…
KreditforeningSlagterier Mejerier
Grovvare
C-blanding 2.148,00 A-blanding 1.300,00 _____________________ I alt kr. 3.448,00 + moms
ERP at the farm
IBM
EDI-Post-box
ERP used by thePlantconsultent
ERP at the advisor
Netbank
Ø90 OnlineGetting bank data
Macrotrends Microtrends
Evolution in use of ICT among Danish farmers
1990 2000 2010 2020
Applications
Trends
Holdings: 53.000
Access PC: 99%
Access Internet: 99%
Use of PDA
Every company makes homepages
Information overflow
Multisite
Foreign labor
Expansion
…2000…
Why do we have to go to so many different sites – I would like to have it “all” on just one page
I can’t remember all these passwords. Why can’t we have just one password that is valid everywhere?
There is a lot of useful information on the Internet, and I would like to be able to collect it all on just one page
Farmers told us…
…2000…
Klik på ikonet for at tilføje et billede
Personalisation
Selection of web parts (content, services),
Customisation of web parts,
Layout of page(s),
Selection of navigation elements and customisation of these,
Establishing single sign on (SSO) to other sites.
…2000…
- a website build specifically for each user!
…2000…
…2000…
…2000…
Klik på ikonet for at tilføje et billede
Jan-
10
Feb-1
0
Mar
-10
Apr-1
0
May
-10
Jun-
10
Jul-1
0
Aug-1
0
Sep-1
0
Oct-1
0
Nov-1
0
Dec-1
0
Jan-
11
Feb-1
1
Mar
-11
Apr-1
1
May
-11
Jun-
11
Jul-1
1
Aug-1
1
Sep-1
1
Oct-1
1
Nov-1
1
Dec-1
1
Jan-
12
Feb-1
2
Mar
-12
Apr-1
2
May
-12
Jun-
12
Jul-1
2
Aug-1
20
100000
200000
300000
400000
500000
600000
Visits per month 2010-12
VFL (Corporate) LandbrugsInfo Landmand.dk
Visitors from 85 contries on LandbrugsInfo
mandag 10. april 202330...|
Macrotrends Microtrends
Evolution in use of ICT among Danish farmers
1990 2000 2010 2020
Applications
Trends
Holdings: 42.000
Fulltime: 10.000
Financial crisis
RFID
SmartPhone
All compagny make apps.
QR-codes
Personalized information
Sensors all over
Datacollection
Monitoring
SmartPhone quality
…2010…
…2010…
…2010…
Use of RFID
…2010…
SmartPhone apps.
Big discussion about iPhone vs. Android vs. HTML5
Macrotrends Microtrends
Evolution in use of ICT among Danish farmers
1990 2000 2010 2020
Applications
Trends
Holdings: 4.000
Parttime: 20.000
Decrease in the population(in Denmark)
Groth in world population (50%)
Galileo
Robots
Even more sensors
Location-specific information
Robots
Bigger units
Niches
Internationalization
Vertical integration
…2020…
39...|
…til den hurtigere løbende opdatering.
40...|
http://agrotech.dk/en/projects/superman-has-x-ray-vision-what-about-us
Show me your mobile and I know where you come from
1788
19772007
44...|
EFITA / WCCA 2013European Federation for Information Technology in Agriculture, Food and the Environment
Torino, Italy 24. – 26. june
EFITA / WCCA 2013Europan Federation for Information Technology in Agriculture, Food and the Environment