STUDY ON USE OF DESKTOP AND LAPTOP IN COLLEGES

{ IN THE PARTIAL FULFILLMENT OF MBA PROGRAM SEM-III ( 2008-10)}

Rajput Miraj

INTRODUCTION

In todays world personal computers becomes part of regular life

Every day new and latest technology is introduced in market

Desktops and laptops market has increase rapidly in last few years

It is very important to know the likes and dislikes of consumers

Personal Computers are the need of the hour for education

BRANDS AVAILABLE IN INDIA

HP Compaq Dell Lenovo Acer IBM HCL Sony VAIO Zenith TOSHIBA Sahara

IMPORTANT ATTRIBUTES OF PERSONAL COMPUTERS

Size Colour Shape Weight Look Design

IMPORTANT FEATURES OF P.C.

Processor RAM Hard disk Screen DVD- RW Operating System Web Cam Bluetooth Wi – Fi Graphics card Carry Bag (laptop)

PROJECT OBJECTIVE

In-depth info on both assembled and branded

computer usage, and on both desktop and

laptop usage within the branded segment

To identify the use of desktop and laptop in

collage student

Consumer Preferences Towards different

brands

RESEARCH METHODOLOGY

Data sources: Collection of primary data through market research.

Research Approach: Survey research methods are used.

Research Instruments: Questionnaire

Sampling method: convenient random sampling.

Contd.

o Sampling unit: student use desktop or laptop.

o Sample size: sample size of 30 were taken for the research, as convenient sample

o Contact method: personal interview .

FIRST TEST

Satisfaction of user of laptop.

Ho: possession of laptop and satisfaction are independent.

H1: satisfaction depends on possession of laptop.

21

8

1

FINDING

Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here Ho is accepted.

SECOND TEST

Satisfaction of user of desktop.

H0: possession of desktop and satisfaction are independent.

H1: satisfaction depends on possession of desktop.

16

1

13

FINDING

Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.

THIRD TEST

Purpose of purchasing computer (both).

H0: possession of computer and purposes are independent.

H1: possession of computer and purposes are not independent.

20

3

12 1

3

FINDING

Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.

FOURTH TEST

Satisfaction of user of personal computer with their respected brand.

H0: brand and satisfaction are independent. H1: satisfaction depends on brand.

FINDING

Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.

FIFTH TEST

Sources of purchase and owning personal computer.

H0: Sources of purchase and owning personal computer are independent.

H1: Sources of purchase and owning personal computer are not independent.

FINDING

Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.

OTHER FINDINGS

Majority students use laptop.

Dell is famous for laptop, and in overall Compaq has priority

Mostly purchases made from retailers and online purchase are used only by few.