use of collection development policies in electronic resource management
TRANSCRIPT
Use of collection development policies inelectronic resource management
Suzanne Mangrum and Mary Ellen Pozzebon
James E. Walker Library, Middle Tennessee State University, Murfreesboro, Tennessee, USA
AbstractPurpose – Library resources evolve daily with ongoing expansion of electronic offerings by publishers and vendors. Collection development policieshave long been employed to guide decision making and inform stakeholders, but how are these policies serving libraries and their users as ourcollections continue to move online? This paper aims to discuss the role of collection development polices, past and present, and the challenge ofcollections moving to an electronic format.Design/methodology/approach – The authors performed a content analysis to discover how academic libraries are addressing this change incollection development.Findings – The paper finds that virtually all libraries do an excellent job of addressing the traditional elements of collection development. About half ofthe libraries mentioned electronic licensing issues in the policy, but most of those were general statements.Originality/value – Although the library profession is well aware of the changes that electronic resources bring to libraries, there is not a lot ofresearch on how collection development policies should guide electronic resource management. As shown in this research, it is often completely left outof the collection development policy process.
Keywords Collection development, Collection development policies, Collections management, Electronic resource management,Electronic resources
Paper type Research paper
1. Introduction
Electronic Resources (ER) management has created aparadigm shift in libraries on many levels. The
consequences of this shift in publishing and informationaccess continue to be felt throughout the library. We are, in
fact, straddling two paradigms, and attempting to cope withboth simultaneously. Libraries still fulfill roles as a physical
space for use, and a provider of in-person services and printresources, much like they did before automation. In the newparadigm, we acquire ER and discovery platforms, and
facilitate access with online services and technologicalresearch tools for multiple purposes. Each library deals with
these changes in unique ways. Collection developmentpolicies have long been used to guide the growth of library
collections, but little discussion has been given to how policiescan evolve to help manage the life cycle of ER. This studyseeks to determine how well library CD policies address
fundamental areas of ER management.Collection development (CD) evolves daily with ongoing
expansion of ER by publishers and vendors. CD in academiclibraries has already undergone a lengthy evolution from the
days when books were donated and teaching faculty did allselecting (Johnson, 2009) to today’s sophisticated approval
plans, automated selecting tools like YBP’s GOBIe, “big
deal” journal packages, and aggregators. Collection
developers keep collections relevant by gathering
information from multiple stakeholders, including teaching
faculty, reference librarians, users, and vendors. Libraries
continue to acquire print monographs and periodicals for
their physical collections. They also acquire materials
electronically that compliment, supersede, or are redundant
with print collections. The acquisitions and maintenance of
ER necessitates a level of coordinated decision making and
teamwork that is not present with the acquisition of physical
collections.There are CD decisions that are new to librarianship. In
contrast to print materials, ER are commonly packaged
collections of journals, indexes, books, or other material
types. Collection mangers must decide to buy all of the
collection or none of it. Large outlays of funds must be
committed and the sustainability of the ongoing costs and cost
increases must be considered. Libraries are also in the
position of duplicating print collections and/or other
electronic collections when a new resource is purchased.
Electronic resource products often duplicate each other to
some extent, and the library may have already spent
significant amounts of money on the same resources in
print. Since users prefer electronic access, and the full-text is
often included with electronic indexes, librarians are in the
unfortunate position of spending money on redundant
collections. Challenges with born digital and open access
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/0160-4953.htm
Collection Building
31/3 (2012) 108–114
q Emerald Group Publishing Limited [ISSN 0160-4953]
[DOI 10.1108/01604951211243506]
Received: 20 January 2012Accepted: 1 March 2012
108
resources illustrate the how the changing publishing industry
affects our profession. Access restrictions, whether
technological, like digital rights management (DRM) orlegal, like limits on perpetual access, require an informed,
flexible, and proactive CD strategy. Patron-driven-acquisition
(PDA) puts librarians in the back seat of the selecting process,and creates new issues with selection, funds management and
OPAC access.The ER management job description is multi-faceted. ER
librarians work in a team setting, across departmental
divisions, in order to evaluate, negotiate, acquire, license,and implement new selections. The work required to provide
access and facilitate discoverability increases daily. ER
librarians handle technical issues with resources such asmaintaining URLS, editing web pages and customizing a
variety of vendor platforms. ER librarians must also connectwith users in completely new ways to promote trials, market
resources, and provide training and support. There is endless
variety in the ways that librarians adjust to and cope with ERmanagement; they may include fewer or more tasks than the
authors have covered here.In this turmoil, CD policies have been all but ignored. Most
libraries have some type of document relating to CD. It often
includes broad statements in support of acquiring materialthat support the mission of the library and denouncing
censorship, but they have ceased to be working documents
that describe the day-to-day functions of the library and itsactivities in relation to the community it serves. We are
missing an opportunity to provide clarity and consistency to
our CD strategies, internal workflows, and externalcommunications.
2. Literature review
CD policies are typically formal documents that describe
issues such as the scope of the collection, the budget, selecting
responsibilities, and weeding (Johnson, 2009). There isendless variety in how CD policies are developed. The
American Library Association provides a starting point. AnALA Collection Management and Development Guide
defines CD policies as those that plan for the ongoing
development of library resources, while reflecting collectingstrengths and collection depth in specific areas. It also
includes a statement of selecting philosophy, selecting criteria,
and intellectual freedom (Bucknall, 1987). CD policies areusually touted as one of the foundations of library operations.
Johnson (2009) states that a library without a collection
development policy is like a business without a business plan.Yet many libraries do not use policies at all (Snow, 1996;
Vickery, 2004; Pickett et al., 2011).Shortcomings of CD policies are that they can be too
prescriptive or too vague, unresponsive to change, and
densely written. Consequently, they are consideredimportant, but not consulted in day-to-day selection
activities (Ferguson, 1995; Snow, 1996). It can seem futile
to maintain and use policies as working documents in themidst of dealing with shrinking budgets and the onslaught of
new workflow required by ER management. Snow (1996)bluntly states that, “when budgets for new materials cease to
exist, or become so paltry as to be meaningless, policies
resemble pointless exercises, a costly endeavor to build aworld of fantasy” (p. 193). Such statements are disconcerting,
but there is some truth to it. There is a disconnect between
the idealistic language of many CD policies and the actual
day-to-day practices that take place in the maelstrom of fiscalyear spending. Conger (2004) recommends that policies are
treated as learning documents that include a process forperiodic renewal.There are some redeeming qualities of CD policies that are
lost when they are mothballed. CD policies emphasize the
mission of a library as an information provider to a specificcommunity and, most importantly, assert support for the
freedom of information (Johnson, 2009). It can informadministrators, librarians, faculty, students, and the wider
community that are affected by how the library carries out itsmission. The policy serves as an internal document to train
selectors and explains circumstances under which gift booksare accepted. CD policies describe the library’s acquisition
priorities and funding allocations. This is important because itcan explain why, in this age of static budgets and ever-risingcosts, certain items were not purchased (Johnson, 2009).Most importantly, policies give librarians the opportunity to
map a course for the future while providing for consistent CD
strategies. Policy statements help us to avoid pitfalls, anddetermine some control over the direction in which
librarianship and scholarly resource access are heading.Librarians can assert support for open access publishing by
stating in policies they will give preference to certain types ofpublications, and protect against disadvantageous vendor
business models by prohibiting certain licensing terms. Theycan state what will and will not be accepted during
negotiations with vendors, and how important it is to havefull disclosure of access throughout the lifecycle of a product.
It can also place emphasis on gathering feedback for renewaldecisions (Gregory, 2006).The literature shows that some libraries are trying to
expand policies to make them relevant to today’s
environment. Texas A&M University Libraries elected torecreate collection development policy statements that aresubject-specific. A hierarchical review system is in place that
uses first peers, then an oversight committee, to review policystatements annually. It is the task of each subject librarian to
perform an environmental scan of departments and programsin his or her charge, to account for such things as faculty
research and curriculum changes, and then update the policy.The policy revisions are part of the annual performance
review, so the administration sees the value of this work andexpects that this will be a significant portion of the librarians’
workload (Pickett et al., 2011).Libraries need to be proactive and strategic in adapting to
new publishing models and how that affects collectionmanagement, as broadly defined (Anson and Connell,
2009). The negotiation of licenses has become an importantnew process and skill (Gandel, 2005). The lack of advocacy in
the profession about prohibitive license agreements suggeststhat librarians do not fully appreciate the consequences of
negotiating away terms that are important to users. Access toresources is no longer governed by copyright, but by contract(Conger, 2004).Access methods for print collections have been well
established. Access methods for electronic collections are
continually evolving and require carefully scrutiny at the pointof evaluating a new acquisition as well as assessing current
holdings. It is important for librarians to understand and havepolicy standards for electronic access (Pearlmutter, 2005;
Conger, 2004). The cost structure for ER is completely
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different than for print. There are many different types of
pricing models and the commitment to a specific product has
long-term consequences for the library budget, especiallywhen the print is no longer acquired (Pearlmutter, 2005).Managing ER throughout the lifecycle requires a multi-
faceted level of cooperation. Multiple stakeholders must workin tandem, throughout the stages of evaluation, acquisition,
activation, access, maintenance, marketing, assessment, andrenewal. Added to that, the lifecycle for products can be
different, and require input and support from different
people. The most effective workflow will have documentedguidelines to aid with these multi-step and multi-layered
processes (Jewell et al., 2004; Martin et al., 2009). These are a
few of the issues evaluated here. This article is a study of theuse of collection development policies to help document and
guide processes and decision making related to collections in
the hybrid library world.
3. Methodology
In order to discover how libraries are, or are not, using their
CD polices to address ER in library collections, the authorsconducted a content analysis of CD policies. The sample was
obtained using the 2010 peer institutions of Middle
Tennessee State University. These are obtained by theinstitution for use in the National Survey of Student
Engagement (NSSE, 2011) and the Consortium for Student
Retention Data Exchange (CSRDE, 2011). To this list wereadded peers based on the Carnegie Classification (Carnegie
Foundation, n.d.). The authors chose schools that were four
year institutions, and had the same undergraduate instructionprogram and doctoral/research classifications as MTSU.This process resulted in a sample of 41 schools. CD policies
from the institutions’ library web sites were obtained in
December of 2010. Unfortunately only half of the policies
were found; 23 policies were obtained. This sample size isconsistent with a similar survey conducted by Texas A&M
Libraries (Pickett et al., 2011). However, it should be noted
that some of the libraries may have policies that are notdisplayed online or additional documentation that exists apart
from the CD policy. The researchers used information linked
to the CD policy in any way. For instance, some libraries hadsections on electronic resource development while others had
hyperlinks to separate electronic resource development
policies. All supporting documentation was used as long asit stemmed from the CD policy document or webpage.It is also possible that the researchers were unable to find
the policies on the webpage. In order to prevent the possibility
of missing a policy, each site was given a thorough search and
site searches were conducted, if possible, using search termsuch as policy, policies, collection development. We
particularly looked in the areas of general library
information, tech services, liaison program, collections,policies and procedures as well as any site indexes that were
available. All links on the CD webpage or liaison pages were
printed, but the researchers did not specifically search for ERdocuments.The goal was to evaluate how well each policy addressed
traditional as well as contemporary issues in CD. The
evaluation instrument listed nine areas that affect CD. These
measures are based on literature discussing policydevelopment, definitions of ER management elements from
the Digital Library Federation’s Electronic Resource
Management report (Jewell et al., 2004), and the authors’
experience in CD and how it relates to ER management. The
criteria were organized into nine major categories:1 cost;2 consortia;3 responsible parties;4 content;5 access;6 usability;7 assessment;8 licensing (user perspective); and9 licensing (library management).
Each category in the analysis was given four levels of detail, or
elements, based on the sources stated previously. There were36 elements total. All elements were weighed equally; a point
was given if the policy addressed an element. For example, the
elements for the Cost criterion are:1 brief mention of cost;2 pricing model;3 justification; and4 hidden costs.
The evaluation tool included an explanation of each element
in order to provide for consistent coding (see Table I). Forexample, the definition of the “pricing model” element is “Is
the product purchased as a subscription, one time, etc.”. CD
policies that mentioned pricing model issues would receiveone point. CD policies that did not provide this type of
guidance for selectors and stakeholders did not receive a point
for this element.The two researchers developed the criteria together, but the
coding was done primarily by a single researcher. In order toestablish inter-coder reliability, the other researcher coded a
sample representing a little more than 10 percent of the entire
group of results. Each coder used the criteria overview as thecodebook and discussed coding techniques beforehand. The
two researchers deemed that an agreement rate over 80
percent (Beck and Manuel, 2008; Lombard et al., 2010)would be acceptable. The researchers obtained an 84 percent
rate of agreement.The policies were printed for the purposes of evaluation and
read twice, once for an overall understanding of the policy and
a second time to mark any elements covered. Some criteria,
like Cost and Content, could include print materials as well asER. The authors looked specifically for coverage of ER issues.
There was wide variety in the organization of policies. If an
element was mentioned anywhere in the policy, it wascounted with one point. This did not allow the researchers to
record the depth of coverage, which differed from library tolibrary, but it was a more inclusive method to record if the
criteria were included at all. The levels of criteria give some
indication of the thoroughness of policies, but the evaluationtool was not designed for that purpose.
4. Results
Most libraries do an excellent job of defining the content of
their collections: 96 percent of the libraries addressedcurrency and authoritative standards and academic need
regarding content. Of libraries 78 percent mentioned the
scope and depth of the content of their collections. A briefmention of cost was found in 87 percent of the policies. These
elements depict the traditional language of CD policies. On
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the other end of the spectrum, only 52 percent of libraries
briefly mention licensing issues or protecting users from
unreasonable restrictions. Only 22 percent addressed
termination rights, and 17 percent addressed interlibrary
loan considerations in licensing electronic material. See Table
II for a complete overview of the results.Of the policies sampled, the average completeness of each
policy was 41 percent, meaning that the average policy
addressed less than half of the criteria details. The top scoring
policy had a completeness of 94 percent while the bottom
policy only addressed 8 percent of the elements. However,
Table II also shows that the majority of CD policy samples
addressed the most basic criterion detail (usually a “brief
mention”) for the majority of the nine criteria. This indicates
that the samples addressed most of the criteria on the
evaluation tool, but not in great detail.Looking at the criteria averages, the traditional elements
easily rise to the top, but there are a few unexpected findings.
Table I Overview of evaluation tool
Criteria Criteria details Definitions/examples/notes
Cost Brief mention Any brief mention of the cost
Pricing model Is the product purchased as a subscription, one-time, etc.?
Justification How will pricing increases be handled? How will funds be re-allocated to cover
costs?
Hidden costs Incidental costs, service fees, software, etc.
Consortia Brief mention Any brief mention of the role of consortia
Consortia participation How is the selection and assessment of materials accomplished?
Consortial maintenance How are statistics gathered? How is maintenance work divided and
communicated?
Consortia cost negotiation What is the structure for negotiation with vendors?
Responsible parties Who evaluates? For selection purposes, sets up trials, etc.
Who acquires? Including negotiation and licensing
Who implements? Who sets up access maintains access
Who assesses? Manages statistics, reporting, and gathering feedback?
Content Current and authoritative Accurate, from a trusted sources
Academic need Who is the collection for?
Scope/depth Is the level of the product addressed? Are materials purchased for specialty
areas?
Overlap with print Discuss how overlap is handled as a selection or weeding issue
Access Brief mention/site license Any mention of access to electronic materials or mention of ip range, site
licensee, etc.
Interoperability Can communicate with other open url discovery resources.
Software/plug-ins Any mention of special add-ons needed for access
MARC record availability Any mention of how material is made available through the library’s catalog
Usability Interface Is the product easy to use, maneuver between screens; display of non-text
Tutorials/training How much training is needed? Is tech. support available? Tutorials/help screens
available?
Search tools/metadata Quality of the search engine, reliable metadata that produces useful results
Vendor Does the vendor have a reputation of being reliable?
Assessment Trial period Is there any emphasis of testing or gathering feedback before purchase?
Feedback from users Does the policy mention gathering feedback from any users during the trail or
for renewal, etc.?
Statistics Any mention of gathering statistical data to evaluate usage, renewal, etc.
Renewal decisions How are renewal decisions made, is there any criteria for renewal or protocol?
Licensing (user perspective) Brief mention Any mention of licensing or any mention of protecting users from unreasonable
restrictions
Interlibrary loan Any mention of addressing interlibrary loan rights concerning electronic
resources
Perpetual access/archival copy Any mention of obtain perpetual access or the ability to create an archival copy
Authorized users Defining who has access to electronic resources, students, public use, alumni
use, etc.
Licensing (Library
Management)
Duration License dates, automatic- renewals, multi-year licenses
Fair use Fair use or DRM is addressed in any way
Liability Indemnification or liability issues are addressed
Termination rights How can the library terminate the contract?
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Figure 1 shows the average occurrence of the nine criteria
details. The top criterion, content, is addressed in 84 percent
of the policies. The numbers drop after that, but usability and
responsible parties also have definite representation in
policies. All usability details were covered in approximately
half of all policies. This, like most details, varied from brief
mention, to specific elements such search tools or tutorials.
This is encouraging evidence that libraries are documenting
ways to consider the patrons’ perspective when as they select
electronic resources. Further evidence of this can be found in
the results for the criterion of licensing (user perspective).
Although it only appeared in 38 percent of the policies, it
fared better than most other criteria. This shows that some
libraries are attempting to address licensing in collection
development policies. In particular, perpetual or archival
access to electronic material was found in 61 percent of the
policies.
Table II Overall results of criteria details
Criteria Criteria details
Percentage of policies
that addressed criteria
Content Current and authoritative 96
Content Academic need 96
Costs Brief mention of the cost 87
Content Scope/depth 78
Responsible parties Who evaluates (for initial purchase) 70
Access Brief mention of access for electronic resources/IP/site license 70
Responsible parties Who acquires 65
Content Overlap with print and other electronic sources 65
Usability Brief mention of usability needs/interface/display 61
Licensing (user perspective) Perpetual access/archival copies 57
Consortia Briefly mentions consortia 52
Usability Search tools/metadata quality 52
Licensing (user perspective) Brief mention of licensing issues/protecting users from
unreasonable restrictions
52
Usability Tutorial/help screens 48
Usability Vendor reliability/reputation 48
Access Interoperability (can communicate with other OpenURL/
Discovery Resources
43
Responsible parties Who assesses 39
Assessment Renewal decisions 35
Costs Pricing model 30
Consortia Consortia participation in selection and assessment 30
Access Software/plug-ins 30
Assessment Feedback from users 26
Assessment Statistics 26
Licensing (user perspective) Authorized users/public use 26
Licensing (library management) Fair use/digital rights management 26
Costs Justification of the cost 22
Responsible parties Who implements 22
Licensing (library management) Duration of the license/automatic renewal 22
Licensing (library management) Termination rights 22
Licensing (user perspective) Interlibrary loan 17
Licensing (library management) Indemnification/liability 17
Costs Hidden costs 13
Consortia Consortia maintenance of electronic resources is discussed 13
Assessment Trial period 13
Consortia Consortia cost negotiation is discussed 4
Access MARC record availability 4
Figure 1 Average occurrence of criteria details in policies
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The lowest ranking criteria, assessment, consortia, and
licensing (library management) indicate that libraries are not
using collection development policies to guide internal
functions of the ER lifecycle. All areas of licensing (library
management) and assessment were consistently low. The
Consortia criterion details varied from a 52 percent
occurrence of a “brief mention” to a 4 percent mention of
negotiation issues handled through consortia. Although it is
possible that these internal procedures are found on other
documents, it appears that they are not being covered from a
CD standpoint, if at all.Over half of the libraries tried to address ER in some way.
However, most policies contain traditional language with a
section on library ER inserted into the latter portion of the
document. Statements addressing the internal management of
ER ranked the lowest, just below assessment. The lowest
ranking element came from a variety of criteria, but each
bottom-ranking detail is an important part of the selection or
lifecycle of an electronic resource.
5. Discussion
As one might expect from a traditional CD policy, criteria that
concern pre-purchase decision making, such as content
evaluation and academic need, occur most frequently. These
elements relate closely to traditional policy language for print
collections, which have an established acquisitions model.
However, other factors are equally important when making a
decision to buy or renew ER.In the middle of the data rankings are implementation
concerns that are new to CD managers, but must be
considered in the product evaluation stage. These include
interoperability (open-url, federated search/discovery),
pricing model, means of access, usability of the platform,
metadata quality, and some mention of licensing issues
pertaining to user access. These elements affect the library’s
ability to support and respond to users’ content and access
needs.More concerning are the bottom-ranked elements that
represent advocacy and assessment issues. Libraries can
provide guidance to selectors in these areas, which include
consortia participation, DRM, hidden costs, renewal
decisions, feedback from users, and interlibrary loan. Most
of the licensing elements were ranked in the lower third of the
data. While these may not seem to be of primary importance
when evaluating a resource, a lack of awareness can have
consequences if disadvantageous licensing terms are agreed
to.There is endless variety in the way that ER are packaged
and sold. The acquisition, implementation, and use of ER
require coordination and cooperation across the library. A
robust policy that is treated as a learning document will
ensure that decision-making is consistent and the activities
surrounding CD are efficient, thorough, and transition across
departmental lines. Libraries may develop internal documents
to guide the ER acquisition process. However, a publicly-
available policy will inform all stakeholders about how the
library handles ER throughout the life cycle.As librarians seek to leverage new means of resource access
into enhanced relevance to external customers, they need
some guidance to address decision making on a conceptual
level.
6. Conclusion
The professional literature, blogs, and listservs are replete
with testimonies about the effects of the changing nature of
resources on our collections, budgets, and services. The way
we work with content creators and content consumers evolves
daily. While this is, perhaps, precisely the reason why libraries
do not continually maintain their CD policies, it is also the
reason why they should. Libraries are still essentially
information providers. In order to continue to provide
relevant collections at the time of need, library personnel
need a shared frame of reference regarding the criteria
determining how we make decisions about resources, who
informs decision-making, how those decisions are
implemented, and what we expect from vendors. CD policy
documents can inform internal and external customers about
how the library fulfills its most basic, and simultaneously most
complicated, function as resource access evolves.
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Johnson, P. (1994), “Collection development policies:
a cunning plan”, Technicalities, Vol. 14 No. 6, pp. 3-6.
About the authors
Suzanne Mangrum is the Collection Development and
Assessment Librarian at Middle Tennessee State University
(MTSU). Her work at MTSU involves building the library
collection for new programs and providing library information
for external reviews. She is also the Coordinator of the Liaison
Program. In this role she works with other librarians serving
as liaisons, maintains all slip and approval plans, and serves
on the Collection Development Committee.Mary Ellen Pozzebon is the Electronic Resources Librarian
at Middle Tennessee State University and teaches Collection
Development as Part-time Instructor in the MLIS program at
San Jose State University. She manages access,
interoperability, discovery, procurement, licensing, and
assessment of electronic resources. She has presented on
web applications for electronic resources, web site
development, library instruction, and distance education.
She was awarded the 2010 Tenn-Share Resource Sharing
Award for her leadership in improving consortial purchasing
of electronic resources in Tennessee. Mary Ellen Pozzebon is
the corresponding author and can be contacted at:
Use of collection development policies in ER management
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