use loyalty programs to retain the best talent of organization
TRANSCRIPT
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Customer Loyalty
Programs
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Reasons Why Customer Loyalty Programs Matter7
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The 80-20 RuleThe 80-20 rule simply states that 80 percent of business comes from 20 percent of customers.
1
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2More than 71% of those making $100,000 OR MORE a year are enrolled in a loyalty program.
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People choose to do business with those who appreciate them, listen to them and value their business.
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It is 6-7 TIMES more expensive to acquire a new customer than it is to keep a current one.
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75% companies with loyalty programs generate a return on investment.
5
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83% of members agree that programs make them more likely to continue doing business with certain companies.6
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Increasing customer retention rates by 5% increases profits by up to 95%.
7
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Tips For Launching A Loyalty Program
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SIMPLE
start
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start with yourEXISTINGEMAIL LIST
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make it simple to
JOIN
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LIKE THIS
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NOT LIKE THIS
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EARNING
make
rules simple
EARN 1 POINT
SPEND $100
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100 POINTS IS WORTH $1
SPENDING
make
rules simple
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Don’t Overwhelm Customers’With Options
Coupons
POINTS
Tiers
Fees
Punch Cards
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END GOAL
have your
in mind
IMPROVE CUSTOMER ACQUISITION?
DECREASE CUSTOMER CHURN?
INCREASE ORDER SIZE?
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make it aboutyour customer
not about money
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Nextlevel Sales Promotions Pvt. Ltd.
WZ-114, 2nd floor,Meenakshi Garden,
New Delhi-110018 (INDIA)Website : www.nextlevel.co.in