Use AdWords Call

Tracking to Improve Your

PPC Conversion

Rate

ABOLSIT

SOLUTIoN

PPC advertising is a great way to improve your marketingROI, and if you are running an AdWords pay-per-click campaign you should really implement call tracking.

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Using AdWords call tracking allows you to gatherAdditional information about your prospects. CallTracking allows you to see the phone number thatinitiated the call, the location it was placed from, the call duration, along with the recording of the call. Using this data allows you to see what geographicallocations are responding well, and listening to the callsallows you to see what pitches are working, what ones are not, and what can be done to improve the closing rate. This is great to use for training your sales team.

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This is a great tool that can help you improve the effectiveness of your PPC campaign and increase therevenue generated. Want to know how your can improveyour AdWords PPC with call tracking?

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Get Your PPC Campaign Set UpIf you are currently running an AdWords PPC campaign then you mostlikely already have your target keywords selected and your ads already rolling. Many small business owners think that pay=per-click isnot for them because their industry has a small search volume. This Should not shy a company away from PPC, because that traffic can beextremely targeted.The number of searches a keyword receives should not discourage orsteer you away from PPC. In fact, those keywords with low searchvolumes are typically very targeted and that traffic can be the highestquality. You want to make sure that your business is shown whensomeone searches for your products or services.

Set Up AdWords Call TrackingIt is very simple to set up (see the screenshot below) and these numbers will now be shown next to your ads in the search results.It is important that you set up ad scheduling that is in sync with youroffice hours. For instance if you close at 5pm you don’t want callscoming in after that time when there is nobody available to answer. You can set it up so the number will not be visible when your locationis closed or when you don’t want to take phone calls.

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Analyze Your Call DataThe great thing about call tracking is all of the data it provides youwith. You can look over your monthly reports and see how many callseach campaign generated, how long each call was, and how many calls were missed. You can also play back every call and listen to howyour sales team performed on each call.

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This data gives you a very clear picture of the overall effectivenessof your PPC marketing. You can then dive deeper into your data and find out where the majority of your calls are coming from and whereyour sales are coming from. You can also pinpoint specific times of the day that generate the most calls and sales. The third party tracking software that is available on the market today is very good.We actually have our own custom AdWords call tracking software thatwe provide to all of our PPC clients. It provides us with an enormousamount of data that we use to keep improving the campaignsincreasing the ROI.

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Adjust and OptimizeUsing the data you will know what keywords and ad copy deliver thebest results and you can also find out what members of your salesteam are closing the highest percentage of deals. You can also take it a step further and determine if there are members of your team that close a particular type of client better and adjust your campaign to send specific ads/locations to specific sales team members.

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PPC can be very powerful when done correctly, and we often see many of our clients scale up their paid search once they see the kind of instant return it can deliver. While SEO and organic traffic is great, it can take some time to get it rolling, but PPC can deliver fast results and ROI. Paid search marketing and AdWords call tracking can produce the kind of data to help achieve amazing results and returns.

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Email : info@abolsitsolutions.comcontact@abolsitsolutions.comMob : 91-9718235606

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