usc marketing competition
TRANSCRIPT
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Casper Sermsuksan | Nicholas Wang
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Tommy T.
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T
T
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T
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T
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Tom Me
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Retain Young Talk to Me Fix My Problem Reward Me
What do we learn from Tommy?
1 2 3 4Retain Young Talk To Me Fix My Problem Reward Me!
Retain Young Talk to Me Fix My Problem Reward Me
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Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
75% of Millennials cited friends and family as sources for information about products and brands
Source: The Monogram Group
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Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
Family Plan
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Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
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Retain Young Talk to Me Fix My Problem Reward Me
Retain Young Create an impact while they are still in the nest
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Retain Young Talk to Me Fix My Problem Reward Me
Talk to Me Create recurring notifications and informative emails
95% of Millennials want their brands to actively court them
Source: Accenture’s Report
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Retain Young Talk to Me Fix My Problem Reward Me
Talk to Me Suggested Topics
Social Issues
New Technology
Local Community
89% of Millennials are more loyal to brands that support solutions to social issues
83% of Millennials are willing to work with brands to achieve positive change
Source: Cone & MSL Group
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Talk to Me Local Success Story
Carmel StevensState Farm Agent, LA
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Fix My Problem Control the damage right when it happens
Customers Corporate
State Farm @statefarm
We are so sorry to hear that. @tommytrojan can you please tell us what happened? In the mean time, your agent @mariaSF should have contacted you via email. Thank you for being a loyal customer, Tommy!
Tommy T. @tommytrojan@StateFarm had the slowest service ever! Definitely not a good experience with my first accident
Social Mention
Mention
Topsy
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Retain Young Talk to Me Fix My Problem Reward Me
Share Folder
Control the damage right when it happens
Customers Corporate Local Agent Customers
Your Recent Accident Feedback – Maria from State Farm
Hi Tommy,
I saw that you had an unsatisfactory experience with your service today. Can you please let me know what went wrong and how I can fix it? I am here to make sure that we provide you with a great experience!
Best regards,Maria SF
Fix My Problem
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Reward Me! Connect the dots; create the community
86% of Millennials join loyalty programSource: Forbes
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Reward Me! Neighbor Sticker
Neighbor
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“A Good Neighbor Builds a United Community”
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Q&A Session