usability testing on a budget

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Budget Usability Testing Chas Grundy University of Notre Dame or More Testing, Fewer Excuses eduWeb 2009

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How to pull off some usability testing Presented at eduWEB Conference 2009

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Page 1: Usability Testing On A Budget

Budget Usability Testing

Chas GrundyUniversity of Notre Dame

orMore Testing, Fewer Excuses

eduWeb 2009

Page 2: Usability Testing On A Budget

Why bother testing?

Testing helps you discover problems

before they can publicly humiliate you.

Page 3: Usability Testing On A Budget

Why bother testing?

Page 4: Usability Testing On A Budget

Why bother testing?

Page 5: Usability Testing On A Budget

Why bother testing?

Page 6: Usability Testing On A Budget

If it's a pain to do, you probably won't do it.

Page 7: Usability Testing On A Budget

The Rules

1. Little or no money (< $50)2. Little or no time (< 2 hours)3. Little or no expertise (could start

today)

Page 8: Usability Testing On A Budget

Screw the scientific method

Page 9: Usability Testing On A Budget

Learning Something is Better Than Learning Nothing

Page 10: Usability Testing On A Budget

Learning

• What do you want to learn?• How can you learn it?• Who can you learn it from?• When to test?

Page 11: Usability Testing On A Budget

Test early, test often

Review Website

Content Planning

Writing and

Editing

Content into

Website

Testing Launch Website

Design Mockups

Build Templates

Test

Test

TestTest TestTest

Page 12: Usability Testing On A Budget

You can test anything

• Paper Prototypes• Wireframes• Mockups• Pages• Live sites• Competitors’ websites

Page 13: Usability Testing On A Budget

Designing Your Tests

• Get task-oriented• Don’t give away the answer• There are no right and wrong

answers• Let the user do the talking• Don’t ask open-ended questions

Page 14: Usability Testing On A Budget

People will create opinions if you ask for them.

Page 15: Usability Testing On A Budget

What users say isn't what they do.

I hate scrolling.I would never click there.Nobody would do that.

Page 16: Usability Testing On A Budget

Objection: Speculation!

Page 17: Usability Testing On A Budget

Everything you do could be wrong.

Page 18: Usability Testing On A Budget

It's not good enough just to learn, you have to take action

• Analysis – reviewing the results• Fix the obvious• Do a special test for the hard stuff• Re-test to make sure you got it right

Page 19: Usability Testing On A Budget

Design once, increment forever

Page 20: Usability Testing On A Budget

Test early, test often

At the end of the project is too late!

Page 21: Usability Testing On A Budget

The Actual Tests - Tools

Windows• Camtasia ($179) *• Morae ($1,120) *• Jing Pro ($15)• Windows Media

Encoder (free)

Mac• Silverback ($50)• Screenflow ($90) *• Jing Pro ($15)

* educational discount

Any screencasting/recording tool can work.

Page 22: Usability Testing On A Budget

Resources

Don’t Make Me Think, Steve Krug

useit.com, Jakob Nielsen

usability.gov

Start a Usability Testing Program in 5 Dayshttp://www.edustyle.net/blog/?p=445

More:http://delicious.com/chasgrundy/usability

Page 23: Usability Testing On A Budget

So long and thanks for all the fish

Chas GrundyUniversity of Notre Dame

twitter @chasgrundyblog grundyhome.comemail [email protected]