usability testing for conversion lee duddell whatusersdo
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Usability testing for conversion Lee Duddell whatusersdo.com. What is Usability testing? Why it works? How to do it Examples. Usability testing is ... ... observing real people (WHO DO NOT WORK WITH YOU) using something. So you can make it more usable and useful - PowerPoint PPT PresentationTRANSCRIPT
Usability testing for conversion
Lee Duddellwhatusersdo.com
What is Usability testing?
Why it works?
How to do it
Examples
Usability testing is ...
... observing real people (WHO DO NOT WORK WITH YOU) using something.
So you can make it more usable and useful
(actually, so you can make it more profitable)
On average usability tested websites are 80% better
More than 83% of users are likely to leave a website if they feel there are too many clicks
“Usability testing is the most under-utilised CRO tool”
It’s common sense...
It’s really annoying when websites are difficult to use or confusing
The day we start working on a website is the day we lose the perspective of a user
You are not your users
People don’t behave how you expect (or want)
them to
It works!
Utility firm: Test each iteration for gotchas [“forehead slapping” moments]
Fashion retailer: Increased online sales by 5% [by simplifying product information]
Accountants: Increased enquiries by 40% [stopped fighting over the Home Page]
Where do I start?(p.s. it’s not hard)
5
First, read “Don’t Make Me Think” S. Krug and then...
DIY Office: Recruit participants, Hope they turn up, Sit with them, Watch them, Make notes, Share results with the team
DIY Coffee shop: guerilla testing.
Consultant/Lab: £5k minimum, lab with 2 way mirrors
whatusersdo.com
We’ve recruited a panel of UK internet users
1. You can set them tasks online
2. We record their voices and screens 3. You watch videos of their experience
Do I need to be an expert?
If you can afford a usability expert, get one.
BUT often it’s soooooo obvious.
Examples
Airline Sites
< 15 seconds to locate volcanic ash information
You can...
Test your website or a competitor’s
Decide what to MVT
See people search
Win new business
When to usability test...
Early and often
You can even do it on paper!
It’s a weapon...
Try it free (before the end of the week)
Voucher code: “wawmanc”
www.whatusersdo.com