usability matters expo

What is UMO?

UMO stands for UsabilityMatters.Org, that is a non-profit organization working towards design awareness and exchange of design sensibilities through interaction between designers and design sensitive consumers.

It is a forum dedicated to discussing, improving and promoting the work of the Usability and Interaction design community in India.Here you can find bad designs, make-do design inventions (jugaad), feel good concepts and other Design and Usability related stuff.

What we Do?

UsabilityMatters.Org strives to provoke thinking among our peers, to extend the limits of the accepted boundaries of the prevalent practices and to challenge the mediocre by discussions and deliberations that translate into results for a better environment around us.

We regularly organize events to raise awareness and discuss various issues that relate to the HCI, Usability, Interaction Design and Graphic Design community of India.

Who are the People?

UsabilityMatters.Org is founded by a group of Usability enthusiasts from Hyderabad.

The founder team consisted of Kaladhar Bapu, Ashish Tiwari, Shyam Sundar Durisetti and Ravi Krishnan.

However, this was only the germ of an idea that was taken up and further worked upon by a group of volunteers who come together to host various events.

We call the group of these volunteers as "TeamUMO"

UMO has got 700+ members from all around the world

UMO has successfully organized

Boycott Bad - Design Contest’07



International Cartoon Contest ‘07


International Cartoon Contest ’05

World Usability Day 2007



at Indian School of Business, Hyderabad

http://www.usabilitymatters.org/Boycott_Bad_Design_2007.php







http://www.usabilitymatters.org/International_Cartoon_Contest_2007.php






http://www.usabilitymatters.org/world_usability_day_2007.php



Sponsor UMO: Bad Design Expo’08Amount INR. 30,000/-

Sponsor UMO: Boycott Bad-Design Contest’08Amount INR. 30,000/-

Sponsor UMO: International Cartoon Contest’08Amount INR. 60,000/-

Value Proposition for sponsorship

Driving your commitment towards User experience and Making Life Easy

Gaining credibility amongst the Usability Community

Taking first step towards ‘User Experience Economy’

Connecting to the huge pool of India Usability Community

Contact:[email protected], [email protected],Call: 9849301500 (Kaladhar Bapu)

mailto:[email protected]


http://www.kaladhar.com/

UMO: Boycott Bad-Design Contest’08UMO is holding this competition for identifying Bad-Designs as part of our activities towards the World Usability Day-2008. Participation is open to everybody from every country in the world, and from any background- designers and design sensitive consumers

Theme for the Competition:Brake down - Experiences with bad designs and services in transportation

Boycott Bad - Design Contest’08Please have a look at




http://usabilitymatters.org/Boycott_Bad_Design_2008.php







UMO: International Cartoon Contest’08The UMO-International Cartoon Contest'08 is organized by UMO towards the World Usability Day. Participation is open to all cartoonists from every country in the world.

Theme for the Competition: The wheel rolls onInternational Cartoon Contest‘08

Please have a look at



International Cartoon Contest ’05





UMO 2008: Bad Design ExpoCartoon and Bad Design Contest entries would be put up for a public exhibitionfor one weekFrom 29 & 30 Nov and 1, 2 & 3 Dec. 2008, at State Art Gallery, Hyderabad

How to Get Involved Since we are a non-profit organization, we do enjoy the freedom from a set of commands that need to be executed per year basis. But then we also need to align various energies into right directions and get as many people involved for a given initiative. The best involvement one can have in such a scenario is to be a volunteer and help take the Design Community in India to the next level. Roles of involvement are

VolunteerGet Registered as a volunteer, voice your views, throw ideas, and share the work with the most active design and usability community in Hyderabad, India

AffiliateGet in touch to know more about how to become an Affiliate.

SponsorGet in touch to know the detailed plans about sponsoring UMO activities, and making donations etc..

Sport a BadgeYou can also help spread the word about the site by using the UMO badge on your site.

http://usabilitymatters.org/entry/1158/umo_2008_volunteers/boycott_baddesign_08&t=entrypage_template.html



We sincerely thank our Affiliates and Supporters

[email protected]@usabilitymatters.orgCall: 9849301500(Kaladhar Bapu)



http://www.kaladhar.com/