Wine Industry An overview of the industry; from history, to laws, market and

investor outlooks in the U.S.

Page Title: Page Numbers:

History of Wine in the U.S.

5

U.S. Profile 9

Federal Laws & Regulations

16

State Regulations 30

Trading Landscape 46

Consumer Profile 57

Wine Varieties in the U.S. 64

Pricing 93

Page Title: Page Numbers:

Company Profile 101

Top 5 Wine Producing States

109

Wine Regions 132

California Wine Regions 191

Market Overview 219

Investor Outlook 235

Future Potential 250

Work Cited 256

California Wine Regions:The wine regions of California.

California Wine:Facts-

3 out of every 5 bottles sold in the U.S. are made in California

Annually, 21 million tourists visit California’s wine regions spending $2.1 billion

California wine can be broken down into 5 main regions

North Coast Central Valley Sierra Foothills Central Coast South Coast

West Coast Region

California Wine:North Coast Region AVAs-

Napa Valley Although one of the most renowned

AVA in the U.S., Napa Valley is also one of the smallest

Mendocino County Certified organic vineyards account

for about 25% of the winery acreage in this AVA

Los Carneros While many varietals are grown

here, it is celebrated for its sparkling wines

Lake County Only 14 wineries are located in

the region but 20 out-of-county wineries purchase Lake County grapes from independent growers

Sonoma Valley Sonoma County’s grape harvest

is worth about $200 million and represents 61% of the county’s total agriculture

West Coast Region

California Wine:Sonoma Valley AVA-

Complied from the authors at www.discovercaliforniawines.com

Chardonnay40%

Sauvignon Blank4%

Piont Noir25%

Merlot19%

Zinfandel12%

Vine Varieties:

West Coast Region

North Coast Region

California Wine:Inland Valley Region AVAs-

The largest wine grape growing region in the state

The bulk of California’s table wine comes from this region and it is home to more unusual dessert and Port-style wine grapes as well

A huge supplier of grapes to wineries throughout the state

West Coast Region

Inland Valley Region

California Wine:Inland Valley Top Varieties-

•Fruit tends to have ripe tropical fruit characteristics•Takes on shades of butter and toast from its time in oak

Chardonnay:

•Gapes from this region produce a full-bodied Zinfandel•Tend to be from older vines•Fruit tends to be rich and juicy in blackberry flavor, with a hit of acidity on the finish

Zinfandel:•Gapes from this region produce a medium-bodied Merlot•Fruit tends to have soft tannins and flavors of plum and berry• Its moderate acidity lends it to be used to tame CabernetMerlot: •Fruit has a peach and pineapple-flavor, is juicy, light and often made into sweet, pink or sparkling styles

•This is the current “It” grapeMoscato: •Fruit is refreshing and fairly crisp• Its unfussy lightness of being and has an array of melon and apple flavors and low acidity

Pinot Grigio:

Compiled from authors at www.winemag.com

West Coast Region

Inland Valley Region

California Wine:Inland Valley Region AVAs-

Lodi and the Delta Only five producers that

produce large-case quantities of wine while the rest only make a few barrels

Madera County Is one of the oldest grape

growing regions in the U.S.

San Joaquin Valley The largest producing area in

the state- accounts for more than 50% of the total state wine grape crush

Sacramento Valley Approximately 2% of the total

state wine grape crush comes from this region

West Coast Region

Inland Valley Region

California Wine:Sierra Foothills Region AVAs-

Zinfandel has the largest amount of plantings with 2,300 acres

Cabernet Sauvignon has the second largest planning with 600 acres

More than 100 wineries are nestled throughout the nooks and crannies of the foothills

The shallow mountainside soils produce low to moderate yields and high quality grapes

West Coast Region

Sierra Foothills Region

California Wine:Sierra Foothills Region AVAs-

Amador County Known for their old vine

zinfandels

Calaveras County The oldest vines in the county

are 110 year-old Zinfandels

El Dorado County 50 grape varieties are grown

that produce high quality table wines

Nevada County This region is known for their

boutique sized and family owned wineries

Placer County Wine grapes were first

introduced in Placer County the same year James Marshall discovered gold 1848

West Coast Region

Sierra Foothills Region

California Wine:Central Coast Region AVAs-

This is the largest AVA in the state with around 6.8 million acres- over 100,000 acres are planted to wine grapes

Appellation stretches from San Francisco to Santa Barbara- about 250 miles

AVA granted due to the cooling influence of the Pacific Ocean

Produces almost 15% of the state's total wine grape and has over 360 wineries

West Coast Region

Central Coast Region

California Wine:Central Coast Region AVAs-

Livermore Valley Nearly 80% of California's Chardonnay vines

can trace their genetics to Livermore Valley

Monterey County Close to 70% of Monterey fruit is shipped

out of the county

San Francisco Bay California’s Urban Wine Country-  24 urban

wineries

San Luis Obispo County Distinctive sparkling wines are produced

from the fruit from this region

Paso Robles 72% of the regions 26,000 vineyard

acres are Cabernet Sauvignon, Merlot, Syrah and Zinfandel grapes

San Benito County There are roughly 2,600 acres of wine

grapes planted in San Benito County and 8 wineries

Santa Barbara County This area's was California's first

premium wine production region- but has now been replaced by “Silicon Valley”

West Coast Region

Central Coast Region

California Wine: Southern California Region AVAs-

Winemaking has been taking place since the late 1700s

Region extends from Malibu, north of the city of Los Angeles to the southern border of California below the city of San Diego

There are about 44 wineries

West Coast Region

Southern California

Region

California Wine: Southern California Region

AVAs- Malibu

There are more than 50 vineyards producing world-class wines

Ventura Vineyards are grown on steeper

slopes sometimes reaching altitudes of around 1400ft

San Diego County The county has over 70 wineries

and is home to the state’s oldest grapes in the state

Cucamonga Valley Home to unique fortified wines,

including a highly regarded Triple Cream Sherry

Temecula Valley Temecula Valley wines are

notable for their complex aromas of plums and berries

West Coast Region

Southern California

Region

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

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