us wine industry part 3 of 7

Wine Industry An overview of the industry; from history, to laws, market and

investor outlooks in the U.S.

Page Title: Page Numbers:

History of Wine in the U.S.

5

U.S. Profile 9

Federal Laws & Regulations

16

State Regulations 30

Trading Landscape 46

Consumer Profile 57

Wine Varieties in the U.S. 64

Pricing 93

Page Title: Page Numbers:

Company Profile 101

Top 5 Wine Producing States

109

Wine Regions 132

California Wine Regions 191

Market Overview 219

Investor Outlook 235

Future Potential 250

Work Cited 256

Wine Varieties in The U.S. :A summary of the top 5 red and white wines sold in the U.S.

Wine Varieties:Wine Popularity by Market

Share-Chardonnay

14%

Cabernet Sauvignon12%

Merlot9%

Piont Grigio8%

Muscato8%

Pinot Noir8%

White Zinfandel7%

Riesling5%

Sangiovese4%

Sauvignon Blanc4%

Others21%

Percent of Market Share by Sales for 2013:

Compiled by authors from www.statisticbrain.com

Wine Varieties: White Grapes-

Albariño Chardonnay Furmint MaccabéoAligoté Chenin Blanc Garganega Malvasia BiancaArien Clairette

Blanche Gewürztraminer Malvasia Fina

Arinto Colombard Glera MarsanneArneis Cortese Gouais Blanc MelonAssyrtiko Encruzado Grenache Blanc Morio-MuskatAvesso Esgana Cao Grenache Gris Müller-ThurgauBourboulenc Falanghina Grillo MuscadelleCatarratto Fernao Pires Grüner Veltliner MuscatCatavino Fiano Kerner NeuburgerCayetana Blanca Friulano Luglienga Palomino

Compiled by author from http://www.winepros.org/wine101/grape_profiles/varietals.htm

Wine Varieties: White Grapes-

Pardillo Riesling Steen VerdelhoParellada Rkatsiteli Terret Blanc VerdicchioPicpoul Blanc Roussanne Terret Gris VermentinoPinot Blanc Savagnin* Tocai VernacciaPinot Gris Sauvignon Blanc Torrontes ViognierProsecco Scheurebe Trebbiano WelschrieslingRèze Semillon Trousseau Gris Xarel-loRibolla Giala Sercial Ugni Blanc Zibibbo


Wine Varieties: Red Grapes-

Aglianico Canaiolo Nero Criolla MerlotAlfrocheiro Preto Carignan Dornfelder MeunierAlicante Bouschet

Carmenère Duriff Mission

Angelica Carnelian Fer Servadou MonastrellAramon Castelão Gamay Noir MondeuseBarbera Charbono Grenache MontepulcianoBastardo Ciliegiolo Grignolino MourvédreBlack Corinth Cinsault Gros Verdot MuscardinBrachetto Coda di Volpe Lambrusca di

AlessandriaNebbiolo

Cabernet Franc Corvina Malbec Negrette


Wine Varieties: Red Grapes-

Petite Sirah Sagrantino Tinta Cão TeroldegoPicpoul St. Laurent Tinta Negra Mole ZweigeltPiedirosso Sangiovese Tinta Roriz Tinta BarrocaPinot Meunier Schiava Touriga Nacional Ruby

CabernetPinot Noir Souzão Tribidrag ZinfandelPinot St. George Syrah/Shiraz Vaccarese/

CamareseTerret Noir

Pinotage Tannat Valdepeñas RubiredPoulsard Tempranillo Valdiguié Xinomavro Primitivo Cabernet

SauvignonMencia Negro Amaro

Counoise Nero d'Avola Periquita Petit VerdotPaisCompiled by author from http://www.winepros.org/wine101/grape_profiles/varietals.htm

Wine Varieties: Hybrids-

Niagra

Seyval

Blanc

Vidal Blanc


Baco Noir

Chancellor

Chelois

Maréchal Foch

Reds:Whites:

Wine Varieties:Top Red Wines Sold Off

Premise-

Cabernet Sauvignon

Merlot

Pinot Noir

Syrah/Shiraz

Zinfandel

Compiled from the authors at www.wine-searcher.com

Top Red Wines Sold Off Premise:Cabernet Sauvignon-

Australia10%

Chile9%

Argentina5%

South Africa3%

Italy2%

USA66%

France1%

Other4%

Where Cabernet Sauvignon Grapes Are Used:


Top Red Wines Sold Off Premise:Merlot-

Australia6% Chile

8%Spain2%South Africa

3%

Italy12%

USA51%

France10%

Other8%

Where Merlot Grapes Are Used:


Top Red Wines Sold Off Premise:Pinot Noir-

Australia3% Chile

2%

France55%

New Zealand4%

Germany2%

Italy2%

USA28%

Other4%

Where Pinot Noir Grapes Are Used:


Top Red Wines Sold Off Premise:Syrah-

Chile5%

France52%

New Zealand2%

South Africa3%

Italy6%

USA23%

Other5%

Spain3%

Where Syrah Grapes are Used:


Top Red Wines Sold Off Premise:Zinfandel-

Widely grown in Napa and Sonoma Valleys

DNA research has confirmed that Zinfandel is identical to Italy's Primitivo

Zinfandel has been used to make various styles of wine including dry and sweet red wines and the famous U.S. White Zinfandel blush

Red Zinfandel has become the signature wine of the U.S. since it is as close to an “American” variety wine grape as the U.S. can get

Over 99% of the world’s Zinfandel grapes are crushed in the U.S.

Wine Varieties:Top White Wines Sold Off

Premise-

Chardonnay

Pinot Grigio/Gri

sSauvignon Blanc Moscato Riesling

Compiled from the authors at www.wine-searcher.com and images from google.com

Top White Wines Sold Off Premise: Chardonnay-

Chile; 2.90%

France; 42.84%

USA; 33.75%

Argentina; 1.94%

South Africa; 2.24%

Italy; 4.42%

Other; 5.35%Australia; 6.56%

Where Chardonnay Grapes are Used:


Top White Wines Sold Off Premise Pinot Grigio-

Chile; 1.11%Canada; 0.36%

USA; 28.37%

Argentina; 0.69%

New Zealand; 0.38%Italy; 60.55%

Other; 1.47%

Australia; 7.06%

Where Pinot Grigio Grapes are Used:


Top White Wines Sold Off Premise: Pinot Gris-

Austria; 2.25%Canada; 1.24%

USA; 30.85%

Germany; 9.85%New Zealand; 18.21%

France; 28.29%

Other; 3.36%

Australia; 5.96%

Where Pinot Gris Grapes are Used:


Top White Wines Sold Off Premise: Sauvignon Blanc-

Italy; 5.37%

Soth Africa; 7.32%

USA; 24.23%

Chile; 9.44%New Zealand; 20.80%

France; 20.74%

Other; 8.00%

Australia; 4.11%

Where Sauvignon Blanc Grapes are Used:


Top White Wines Sold Off Premise: Muscat-

Italy; 21.70%

USA; 39.79%Soth Africa; 1.81%

Portugal; 2.05%

Spain; 7.32%

France; 5.53%

Other; 6.35%

Australia; 15.45%

Where Muscat Grapes are Used:


Top White Wines Sold Off Premise: Riesling-

Italy; 1.10%USA; 14.48%

New Zealand; 3.25%

Austria; 7.93%

Germany; 53.57%

France; 9.61%

Other; 2.49%

Australia; 7.55%

Where Riesling Grapes are Used:


Pricing:An abstract of the pricing for wines.

Pricing:Bottle Price Points-

Under $30

$30- $49.99

$50- $74.99

$75-$99.99

Over $100

0%5%

10%15%20%25%30%35%40%

11%

34% 35%

13%

7%

Percent by Bottle Price Points: Weekend

Under $30

$30- $49.99

$50- $74.99

$75-$99.99

Over $100

0%5%

10%15%20%25%30%35%40%45%50% 45%

36%

14%

3% 2%

Percent by Bottle Price Points: Weekday

Compiled from authors at www.beverageexecutivesymposium.com

Pricing:2013 Total Wine Purchases-

Uner $15 $15- $19.99

$20- $29.99

$30- $39.99

$40- $49.99

$50- $74.99

$75- $99.99

Over $1000.00%

5.00%

10.00%

15.00%

20.00%

25.00%21.70% 21.50%

19.90%

14.50%

8.90%6.00%

4.10% 3.40%

Percent by Bottle Price Points:

Compiled from the authors at www.statista.com

Pricing:Facts-

Jackson Family Wines is the only top 8 supplier with an average price per bottle >$10

Other top brand suppliers are focusing on moving their “center of gravity” to >$10 per bottle

Pricing:3-Tier System

Tier 1 Producers- $

• Growers• Wineries

Tier 2 Wholesalers- $

$• Importers• Distributers

Tier 3 Retailers- $$$

• Stores• Restaurants

Consumers- $$$

Compiled from the authors at winefolly.com

Pricing:3-Tier System-

Broken System:

Since price markups are by percentage, small producers who generally have higher price point products due to lower quantiles are at a disadvantage

Depending where you buy the wine, you may be charged two separate prices due to mark-ups

Disrupting the System:

Internet has allowed consumers to circumvent wholesalers and retailers

More wineries are selling direct to consumers

Pricing:Price for Top 10 U.S. Wines-

Position Wine Name Avg. Price (USD)

Max. Price

(USD)1 Screaming Eagle Cabernet Sauvignon, Napa Valley $2,858 $12,586

2 Schrader Cellars Old Sparky Beckstoffer To Kalon Vineyard Cabernet Sauvignon, Napa Valley $862 $1,800

3 Harlan Estate, Napa Valley $800 $10,000

4 Dana Estates Lotus Vineyard Cabernet Sauvignon, Napa Valley $617 $3,150

5 Sine Qua Non Cumulus Vineyard 'Next of Kyn', Central Coast $606 $4,128

6 Bryant Family Vineyard 'Bettina' Proprietary Red, Napa Valley $567 $1,000

7 Scarecrow Cabernet Sauvignon, Rutherford $564 $7,800

8 Schrader Cellars CCS Beckstoffer To Kalon Vineyard Cabernet Sauvignon, Napa Valley $519 $1,880

9 Abreu Vineyard 'Thorevilos' Cabernet Sauvignon, Napa Valley $517 $1,600

10 Bryant Family Vineyard Pritchard Hill Cabernet Sauvignon, Napa Valley $511 $1,637Compiled from the authors at www.wine-searcher.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

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