Wine Industry An overview of the industry; from history, to laws, market and

investor outlooks in the U.S.

Page Title: Page Numbers:

History of Wine in the U.S.

5

U.S. Profile 9

Federal Laws & Regulations

16

State Regulations 30

Trading Landscape 46

Consumer Profile 57

Wine Varieties in the U.S. 64

Pricing 93

Page Title: Page Numbers:

Company Profile 101

Top 5 Wine Producing States

109

Wine Regions 132

California Wine Regions 191

Market Overview 219

Investor Outlook 235

Future Potential 250

Work Cited 256

All About Wine:Facts-

Wine is a drink that suits a large variety of occasionsIt can be served as an aperitif (to stimulate the appetite)It is an ideal accompaniment to a three-course-mealGreat for sipping and socializing with friends

Compiled by author from statista.com

All About Wine:Largest Wine Cellar in the

World-Bern’s Steakhouse Tampa:

More than 6,800 unique wine labels5,500 Red Wines1000 White wines200 Sparkling Wines300 Madeira, Ports and Sherries (by glass)200 Table wines (by glass)

Compiled by author from bernssteakhouse.com

History of Wine In The U.S. :A look at how wine came to be in the U.S.

History of Wine:Rise of American Fine Wine-

40 years ago, fine wine was generally thought to be for the elite

The general public found it expensive and anti-populist

1933: Prohibition is repealed and of the nearly 2,500 U.S. wineries in existence, less than 100 remained

1965: Robert Mondavi breaks away from

the Charles Krug estate and ushers in the modern era of wine making

1976: In the famous Judgment of Paris,

attention was brought to California

A panel of French wine experts scored several U.S. wines higher than their French Bordeaux and Burgundy

History of Wine:American Fine Wine - 2011

All fifty U.S. States boast a commercial wine industry

Consumption of domestic wine outweighs imports two to one

The rise of the American fine-wine industry spurred a broader acceptance of wine in the U.S.

U.S. Profile:An overview of the wine industry in the U.S.

U.S. Profile:Top Restaurant Wines-

Top U.S. Restaurant Wines Percent of Sales VolumeBeringer Vineyards 1.76%William Wycliff 1.68%Foxhorn Vineyards 1.55%Glenn Ellen 1.42%Corbett Canyon 1.29%Vendange 1.28%La Terre 1.20%Sycamore Lane 1.15%Paul Masson 1.11%

Compiled by author from staticbrain.com

U.S. Profile:Grape Facts-

Grapes are the highest value fruit crop in the U.S.

Valued at close to $5 billion

32% of the value of all non-citrus fruit in the U.S.

Sixth largest fruit crop in the U.S.

Nearly one million acres of grape bearing land (wine, table grapes, and raisins)

The U.S. produced over 7,000,000 tons of grapes in 2013

Images from google.com

U.S. Profile:Wine Facts-

More than 350,000,000 gallons of wine were produced from January to July 2014

U.S. accounts for 10% of the world’s grape production and 5% of the grape acreage

The U.S. is the 4th largest wine producing country

The U.S. leads world in consumption with sales of close to $35 billion

U.S. Profile: Wine Consumption-

Wine Statistics DataNumber of cases of wine consumed in the U.S. annually $330 MillionAverage amount of wine consumed annually per U.S. adult 267 ounces

U.S. retail revenue from wine sales in 2010 $30 Billion

California market share of U.S. wine sales 61%

California vineyard sales revenue in 2010 $18.5 Billion

California worldwide wine case shipments in 2010 $241.8 Million

Compiled by author from staticbrain.com

Federal Laws & Regulations: An overview of the main regulator in the U.S. laws, bonds and taxes in the federal landscape.

Laws & Regulations:Operations Regulated By

TTB-

Bonded Wine

Premises

Premises established for Taxpaid

Wine Operations

Alternations Importing Wine

Wholesaling Wine

Using wine in distilled

spirits products for

flavoring and/or Brandy

production

Wine Industry Operations Regulated by TTB:

Compiled by author from http://viticulture.hort.iastate.edu/

Laws & Regulations:Federal Laws- FAA Act

Federal Alcohol Administration Act Title 27 USC:

The FAA Act was passed at the end of Prohibition

Made to protect the newly legalized alcoholic beverage industry from the following:

Unfair trade practices

Consumers from deceptive labeling and advertising

Federal Alcohol Administration Act Title 27 USC:

Anyone who wants to wholesale, import or produce and sell alcoholic beverages must:

Qualify for a permit under the FAA act

Obtain prior approval for labels

Laws & Regulations:Classification of Wine Under

FAA- There are 9 Classes of Wine under the FAA:

Grape Wine Sparkling Grape Wine Carbonated Grape Wine Citrus Wine Fruit Wine Wine from other Agricultural ProductsAperitif or other than standard wine Imitation and substandard wine Retsina Wine

Compiled by author from http://viticulture.hort.iastate.edu/

Laws & Regulations:Federal Laws- IRC

Internal Revenue Code Title 26 USC:

The IRC sets the tax rates

Authorizes TTB to protect the revenue

The revenue is the income from taxes

The IRC oversees the wine so that a tax is paid

Internal Revenue Code Title 26 USC:

TTB protects the revenue making sure you:

Have adequate equipment Have security to prevent loss or theft

of wine Are to register and Have bonded your plant and maintain

records File reports

Laws & Regulations:Classification of Wine Under

IRC-

Other than Standard Wine:High fermentation

wineHeavy bodied

blending wine Blending Sherry Wine/Wine

Products not for beverage use

Distilling Material Vinegar Stock

Special Natural Wine: Flavored wine made on bonded premises from a base of natural wine A formula is needed for these wines

Natural Wine: Includes grape, fruit, specially sweetened natural wine, and effervescent No formula is required to produce these wines

Agricultural Wine:May be produced on bonded wine premises from suitable agricultural products other than the juice of fruit (raisins,

honey)A formula is needed for these wines

Compiled by author from http://viticulture.hort.iastate.edu/

Laws & Regulations:Taxes-

What is the Tax on Wine? 26 U.S.C. 5041 (b):

Amount of Alcohol: Tax Amount:½ of 1% but not over 14% Alcohol $1.07 per GallonMore than 14% but not over 21% Alcohol

$1.57 per Gallon

More than 21% but not over 24% Alcohol

$3.15 per Gallon

Artificially Carbonated $3.30 per GallonSparkling Wine $3.40 per Gallon Hard Cider $.226 per GallonCompiled by author from http://viticulture.hort.iastate.edu/

Laws & Regulations:Taxes- Tax Classes

Wine Tax Classes:

Alcohol Content: Large Producer Rate:

Small Producer Rate:

14% or Below $1.07 $0.17 Over 14% But Not Over 21%

$1.57 $0.67

Over 21% But Not Over 24%

$3.15 $2.25

Artificially Carbonated $3.30 $2.40 Sparkling Wine $3.40 $3.40 Compiled by author from http://viticulture.hort.iastate.edu/

Laws & Regulations:Taxes-

Tax Classes:

Large Producer - Produces over 250,000 gallons of wine per year

Small Producer - Produces less than 150,000 gallons of wine per year

Ranges:

The Highest state imposed wine tax is $3.56- Kentucky

Lowest state imposed wine tax is $0.11- Louisiana

Median wine tax in the U.S. is $0.72

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

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