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Mobile Optimization

JORDAN KOENEMobile

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slideshare.net/searchmetricsWant our presentations?

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What is a Chief Evangelist?

Can you fix my SEO problem?

Papa, what is that?

JORDAN KOENE

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Made with love in Berlin

180 passionate people

Innovator in SEO Software & more since 2005

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Our secret sauce is our software

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Let‘s go back in time!

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April 2015

[…]

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April 2015

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September 2015

+10%

- 8%

- 2%

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RANKING FACTORS 2015Rank Correlation Top 30

Google.com

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Presence of Unordered ListsRANKING FACTORS

2015MOBILE

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Number of Interactive ElementsRANKING FACTORS

2015Menus, Buttons, etc. MOBILE

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Number of BacklinksRANKING FACTORS

2015MOBILE

ØDesktop = 2.500ØMobile = 1.500

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Ø Font Size Entire PageRANKING FACTORS

2015MOBILE

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Has FlashRANKING FACTORS

2015MOBILE

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Mobile vs. DesktopRANKING FACTORS

2015MOBILE

Mobile Desktop≠

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Number of Internal LinksRANKING FACTORS

2015MOBILE

ØDesktop = 132ØMobile = 86

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FilesizeRANKING FACTORS

2015MOBILE

ØDesktop = ~22,000

ØMobile = ~16,700

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LINKS?

Where we‘re going, we don‘t need LINKS.

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SitespeedRANKING FACTORS

2015MOBILE

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Speed

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Keyword in TitleRANKING FACTORS

2015MOBILE

ØDesktop = 76%

ØMobile = 62%

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Word CountRANKING FACTORS

2015MOBILE

ØDesktop = 1.140

ØMobile = 812

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# Keywords in BodyRANKING FACTORS

2015MOBILE

ØDesktop = 8

ØMobile = 5

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Relevant TermsRANKING FACTORS

2015MOBILE

ØDesktop = 49%

ØMobile = 46%

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Semantic Content OptimizationIt is all about the consumer intent and not keywords anymore

Basis: Searchmetrics Suite – Feature: „Content Optimization“

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>> searchmetrics.com/mobile2015 <<

Download

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Thank You!

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