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A l l P h o t o g r a p h y B yN I C K C L E M E N T S & S T E P H A N I E S Î A N S M I T H
U S G R O U PN E W Y O R K • L O N D O N • I S T A N B U L
the us group…our history…
1975The Umer Siddique Group was established by two friends,
Mr. Mian Ahsan and Mr. Javaid Arshad Bhattias a part time apparel trading business intended to
finance their higher education abroad.
1985The US Group’s first purpose built manufacturing
facility was setup.
1985The US Group launched a successful denim brand called ‘Leeds’
which became well known in the Indian subcontinent.
1995The US Group went global becoming the No.1 exporter of
bottom wear in twill and denim, setting up sales andmarketing offices in the UK and Germany.
2005The US Group made a strategic shift to focus specifically on
growing their denim product ranges.
2006The US Group set up a state of the art denim fabric
manufacturing factory.
2009The US Group began to hire international experts in their field of
design & development, garment washing, finishingand technical support.
2015The US Group created an additional state of the art garment
manufacturing facility called US V.
2016The US Group opened their doors at a new regional office located just
off Oxford Street, London. The group are continuing to expand US Denim Mills moving towards it ’s first Leeds Certification in unit V.
Today US Denim Mills and Apparel & Textiles form the US Group.
SelvedgeAuthenticity: Our authentically made selvedge denim fabrics,
made on vintage shuttle looms
P H O T O G R A P H Y B Y N I C K C L E M E N T S
FeatherWeave
Innovation: ‘DuvetDenim’ weaves with feathersinside the warp and weft.
P H O T O G R A P H Y B Y S T E P H A N I E S Î A N S M I T H
Re: viveSustainability: ‘FluffWear’ is created from the fluff that
naturally accumulates during the weaving process, which we made into new strong denim yarns. We also use a mixture of
recycled and PCW yarns leaving less waste.
P H O T O G R A P H Y B Y S T E P H A N I E S Î A N S M I T H
EvokeRe-Awakening: ‘FlawPerfect’ looks at our past and
recreates aesthetically nostalgic denim fabrics, slubby, full of inconsistencies and natural irregularities that
create character and are beautiful to us
P H O T O G R A P H Y B Y N I C K C L E M E N T S
BlackConcrete‘Defendor’ Our everdark, hard wearing denim series
P H O T O G R A P H Y B Y S T E P H A N I E S Î A N S M I T Hf e a t . A m e , Ta m a r a & C a y l e e f r o m B U R D S
Stretch‘…Great fit and really comfortable denim…’ Ballet Dancers
P H O T O G R A P H Y B Y S T E P H A N I E S Î A N S M I T H
Stretch&
Bi-StretchSelvedge
‘XFIT HeritEDGE+’ Specially made stretch and bi-stretch selvedge denim fabrics made in collaboration with InvistaTM
P H O T O G R A P H Y B Y S T E P H A N I E S Î A N S M I T H
Photographers:Nick Clementsnickclements.co.ukSelvedge and Evoke
Stephanie Sîan Smithstephaniesiansmith.comFeather Weave, Re:v ive,Black Concrete,Stretch and Bi-StretchSelvedge
Fi lm Director:Oscar Oldershawoscaroldershaw.com
Creat ive Direct ionArt Direct ionPhotoshoot Product ion:Sadia Raf ique
Style DirectorCo-Art Direct ion:Nickque Patterson
Head Of Design:Mohsin Saj id
Col lect ion Designers:Anqa SadafAqib Hasnain
Models:
Milk Management+ Leah G + Nik i D + Gabr ie la+ Leah A + Niko + Audrey+ Merel + Isabela E
F i rst Model Management+ Havelock + Hannah + Line+ Sarah Sayur i
Burds+ Ame Pearce + Tamara Bel l+ Caylee Hankins
Central School of Bal letBal let Dancers+ Natal ie O’Br ien + Kanika Carr
Casey DrabbleDaniel
Make-Up & Nai ls :Maria Papadopouloumariasmakeup.com
Hair:Scott Wi l l iam Jordanscottwjordan.com
Set Design:Serene Khan
Photoshoot Product ion Assistants:Charly JacobsHannah Jinkins
Creat ive Assistants:Aal iya Raf iqueTassie RowbothamSamantha Mark
Special Thanks to:Sohaib Javed Bhatt iUsman AhsanNick ClementsStephanie Sîan SmithOscar OldershawKashif Chaudhar yMathew DuckettGrenson Shoes
USDENIMMILLS.COM
USAPPARELANDTEXTILES.COM
You may not copy, reproduce or republish any of th i s look book , w i thout p r io r written permission of US Group.If you wish to make use of any material contained within please contact the US Group. Al l designs, artwork, layout and photography ©US Group 2017.Al l Rights Reserved.
N E W Y O R K • L O N D O N • I S T A N B U L
U S D E N I M M I L L S . C O M
U S A P P A R E L A N D T E X T I L E S . C O M