us e commerce 2014 - case study
DESCRIPTION
This is a case study done about the eCommerce in the United States of America. It describes the shit in change from E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall". Find comparative information for current and projected statistics of top countries.TRANSCRIPT
![Page 1: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/1.jpg)
E-Commerce in United States Trade Marketing
George Nader
![Page 2: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/2.jpg)
Industry where the buying and selling of products or services is conducted:
Mob
ile C
omm
erce
Supply Chain Management
Elec
tron
ic F
unds
Tr
ansf
er
Electronic Data Interchange
Inve
ntor
y M
anag
emen
t Sy
stem
s
Automated Data Collection
![Page 3: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/3.jpg)
Growth by Sales:
![Page 4: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/4.jpg)
Growth by Country:
![Page 5: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/5.jpg)
Trends:
1. Proliferating use of smartphones and tablets:
• Boosting the amount of time consumers spend online• Using them to research purchases, stores and best prices• Completing full transaction on their mobile device• Tablets users spend leisure moments (weekends, evening
prime-time hours) shopping online
![Page 6: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/6.jpg)
$13 vs $2385% of smartphone owners use their devices while in-store.
![Page 7: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/7.jpg)
![Page 8: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/8.jpg)
Growth Factors:
2. Increased investments on online sales divisions
• Large retailers are building Omni-Channel retail experiences• Letting online shoppers pick up goods in-store.• Sales can constantly update shopping lists and offers• “Save a Sale" by ordering out-of-stock merchandise through
online back-ends
![Page 9: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/9.jpg)
Cycle of E-Costumer:
High-Consideration Goods
Low-Consideration Good
Remember: Growth is coming from existing online customers who will spends more… Not because of new ones…
![Page 10: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/10.jpg)
U.S. Online Retailers:
![Page 11: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/11.jpg)
![Page 12: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/12.jpg)
Top Food Retailer Companies
![Page 13: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/13.jpg)
![Page 14: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/14.jpg)
Consumer Choice:
Time | Easiness | Costs
![Page 15: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/15.jpg)
BECAUSE OF THIS TENDENCY, THE MARKET IS BECOMING An ALL VS ALL (same market)
Who are the top companies that are trying to conquer the e-commerce side of the market:
![Page 16: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/16.jpg)
• Shifting from big stores to online shopping.
• Progressive shift
• Amazon is trying to move from technology to reposition itself in the food market (Amazon Fresh)
![Page 17: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/17.jpg)
Same future strategy by using E-Commerce and technology inside their stores to
integrate physical and online shopping
![Page 18: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/18.jpg)
Whether companies are product or market oriented they are both following trends
and high sales. Thus they both move to E-Commerce
![Page 19: US E Commerce 2014 - Case Study](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558a297ed8b42a4c028b4601/html5/thumbnails/19.jpg)
Thank You
George Nader
Other 5 people took part in this research