Madeleine Mortimore

Undergraduate Research SymposiumApril 23, 2016

Big shows can bring traffic congestions.

As a result, can engender complaints about noise pollution.

The surveys covered 29% of the shows and 32% of the total attendance.

Date Day Event Attendance

1 7/17/2015 Friday Avett Brothers 3,865

2 7/18/2015 Saturday Steely Dan 6,909

3 7/21/2015 Tuesday Sublime 5,839

4 7/22/2015 Wednesday Kid Rock 14,577

5 7/24/2015 Friday Fall Out Boy/Wiz Kalifah 12,687

6 7/25/2015 Saturday Chicago/EWF 14,072

7 7/30/2015 Thursday Michael Cavanaugh 2,768

8 7/31/2015 Friday Idina Menzel 3,596

9 8/22/2015 Saturday Def Leppard 14,728

10 9/25/2015 Friday Van Halen 15,000

11 10/16/2015 Friday Oddball Comedy Tour 12,045

12 11/7/2015 Saturday Zac Brown Band 12,947

TOTAL 119,033

A total of 3,731 surveys were collected across the 12 events.

• Data Collection Method

• Sampling Frame:

• Response Rate:

Key population parameter: The day of the week the concerts were held.

Note:The population parameter was known from overall Ticketmaster statistics.

The population parameter was compared to the statistic gleaned from the surveys.

29% 25%

71% 75%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Overall Survey

Comparison of Survey Concertsto Total Concerts By Part of Week

T/W Th Fr/Sat/Sun

Concerts selected for the survey were chosen on days

that mirrored the overall schedule of concerts.

The surveys closely approximated the distribution as seen in the overall concert series.

17%

83%

20%

80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

% from MONTCO % from outside MONTCO

Survey vs. Actual: Percent of Attendees from Inside/Outside Montgomery County

Actual Survey

Key population parameter: Percent of concert attendees who came from inside Montgomery County versus outside of Montgomery County.

Note:The population parameter was known from overall Ticketmaster statistics.

The population parameter was compared to the statistic gleaned from the surveys.

17%

83%

20%

80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

% from MONTCO % from outside MONTCO

Survey vs. Actual: Percent of Attendees from Inside/Outside Montgomery County

Actual Survey

Roughly, 80% of the economic activity comes from outside of Montgomery County. If anything, the survey slightly under-represents this activity.

22.8%

53.3%

12.8%

17.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Staying Overnight at a Hotel Eating/Drinking at a LocalEstablishment

Buying Gasoline Going Shopping

Incidences of Economic Activity

$108

$51

$20

$72

$0

$20

$40

$60

$80

$100

$120

Staying Overnight at a Hotel Eating/Drinking at a LocalEstablishment

Buying Gasoline Going Shopping

Average Spend by Type of Economic Activity

Copyright 2016 Minnesota IMPLAN Group, Inc.

Impact Type Employment Labor Income Total Value Added Output

Direct Effect 516.1 14,986,541.6 24,460,363.4 38,946,664.1

Indirect Effect 55.2 2,442,348.2 4,384,578.7 6,554,988.0

Induced Effect 56.2 2,305,840.3 4,649,910.5 6,926,534.8

Total Effect 627.6 19,734,730.1 33,494,852.6 52,428,186.8

Overall, The Contemporary Concert Series:

- Created 628 new jobs in Montgomery County, and

- Attracted over $52 million of incremental economic activity for Montgomery County

QUESTIONS?