urj social media boot camp: art of being a networked nonprofit
DESCRIPTION
LisaTRANSCRIPT
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The Art of Being
A Networked
Nonprofit
Presented by
Lisa Colton
Darim Online
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REVOLUTION OF NETWORKS
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TODAY’S AGENDA
• Revisiting the origins of the ‘organization’
• The people-power to achieve shared goals
• Moving from fortress to sponge
• Who’s on deck? Millennials.
• Changing work patterns
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History of a Jewish Communal Organization
• Shared practice
• Shared needs and goals
• Co-investment and
support
• Minimal ‘staffing’
• What else?
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What We’re Used To
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What We’re Moving To
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A Personal Story
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The Lesson
NETWORKS ARE VALUABLE
WE TEND TO GROSSLY
UNDERUTILIZE
THEM.
Or attempt to use them in the wrong
ways.
Build your network now, before you need
it.
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SAR Academy Causes Match Campaign
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Fortress: Insiders in, Outsiders out
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Sponge: Constant flow in and out
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Questioning Assumptions
• What is PUBLIC or TRANSPARENT information?
• Who is ’inside’ or ‘outside’ of our community?
• What is ‘membership’?
• Where do we need to hire expertise?
• How are we evaluating progress towards our mission
and goals?
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Micro-Planning
Communal need
or interest
Empower individuals to micro-
plan, experiment and evaluate.
(Remember, you don’t have to
do it for them)
Provide support (staff,
space, experience,
systems) as needed and
helpful
Listen to interests and
needs of the community
members
Try it out! Focus on short,
strategic bursts that can be
adjusted based on
feedback
Reflect on how these
’intrapreneurs’ went about
this task
The age of the ‘permanent
beta’
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What’s Changed?
• Collaboration
• Mobility
• Millennials
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Millennials:
Transparency
Fast paced/efficient
Collaboration/teams
Divvy tasks based on skill
Meaning & impact
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Job DescriptionsProgram Directors
Social Media
Managers
Community Managers
Network Weavers
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WE NEED
TO THINK
DIFFERENTLY
ABOUT RISK
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SHIFTS & RISK• Staffing Structure & Job Descriptions• Leadership Styles• Institutional Identity and Boundaries• Financial Considerations• Culture Change
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Blog post with links:
DarimOnline.org/blog
Come discuss:
http://on.fb.me/netnonbookclub
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• Do old patterns increase complexity?
• Does your synagogue have trouble
letting go of programs that aren’t
effective anymore?
• What technology tools can simplify
your processes?
• How can collaborations simplify?
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Upcoming Webinars
Sharefest:
July 9th, 2-3pm eastern/11-12 pacific
Facebook 101:
July 12th, 2-3pm eastern/11-12 pacific
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Mazel Tov to OurGrant Recipients!
• Temple Ohabei Shalom, Brookline, MA• Indianapolis Hebrew Congregation,
Indianapolis, IN• Congregation Kol Ami, White Plains, NY• Temple Sholom of Chicago, Chicago, IL• North Shore Congregation Israel, Chicago, IL