urhotspot pitch deck

17
Announcing the world’s first truly anonymous social check-in app that instantly brings like- minded new friends together.

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Announcing the world’s first truly anonymous

social check-in app that instantly brings like-

minded new friends together.

• This is an Investment Opportunity

– A chance to partner with a fast growing anonymous social

network.

– An opportunity to invest in ground breaking, proprietary

technology that automatically checks-in users to venues.

– Our target audience is primarily millennials, however will include

anyone looking to have fun, be social, and go out for dinner,

drinks, or dancing at venues that are happening!

• Despite multiple check-in apps such as Foursquare, Yelp, Instagram,

and Facebook, it is almost impossible to know with any certainty

what’s going on in your area.

• This fact is true because people simply do not bother to check-in to

where they are (i.e. Foursquare averages 1 check-in per user per

week).

• Accurate and automatic check-ins are the “holy grail” of

crowdsourcing.

• This data will be the most relevant local search engine on the planet,

and will show in real-time not only where everyone is at now, but

will also predict where the hotspots would be in the future!

• Urhotspot consists of FOUR essential parts:

1) Apple iOS mobile app

2) Android OS mobile app

3) Desktop and mobile optimized web site

4) Security above all: No personal info harvested, with almost NO

risk of a hack attack compromising any user (ie. the recent

Ashley Madison and iCloud data breaches)

This is all running our proprietary auto check-in technology,

synchronized and linked together with our cloud based server.

Low Barrier to Entry: Pick Sex & Age Range, Avatar and GO!

STEP 1 STEP 2 GO!

Social Aspect: Post a Pic in 3 Clicks!

• Users can anonymously post

pictures, videos, and text about

virtually anything as part of the

social network within the app.

• We have minimized barrier to

posting to as low as 3 clicks to

anonymously post a single pic!

– Instagram takes 5 clicks minimum

– Facebook takes 4 clicks minimum

Hotspot Finder: Map and List View

• Users can see (in map screen) all

other users around them and how

many people are checked in at

each venue including M/F ratio.

• We will have a hotlist where you

can see the hottest venues listed

from top down.

• Eventually (once we accrue more

data) we will add a hotspot

predictor to predict which places

will be hot in the future!

• What makes urhotspot different from our competitors:

– Anonymous: No usernames, no profiles, no emails. People can

freely express themselves.

– Automatic. Our check-ins work without ANY user interaction.

– No bullying. Users can delete or turn off comments on their own

posts, report inappropriate content or comments, and there is

active feed moderation.

– Safe. Because we are anonymous, users feel comfortable. The

best way to prevent data breach of sensitive information is to

never collect it in the first place!

• Urhotspot will have two primary revenue streams:

– Advertising: Selling premier listings, ads on the map, custom

business icons, featured posts, banner advertising, and utilization

of internet advertising networks.

– Big Data: Creation of a business enterprise site where

subscribers can search our entire check-in database.

• The current market opportunity is about $200 annual revenue per

user, translating to $10 to 20 billion based upon comparable social

networks.

• The current check-in database opportunity is $0.128 per check-in

and growing as more users go mobile.

• Competitors include:

– Foursquare. Average user checks-in 1 time/week. Urhotspot’s

automatic check-ins are >30 times better than that already!

– Swarm. Is ranked #138 in Social Networking, and it’s losing users

(lack of privacy). Urhotspot is anonymous making users

comfortable being auto checked-in.

– YouTube. Does not provide location or real-time data on venues.

Urhotspot is similar to YouTube regarding video posting, but

better in that we also allow anonymous photo and text posting.

– Facebook. Being anonymous goes entirely against their business

model.

• Growth Strategy:

– Hire community organizers and influencers

– SEO (Search Engine Optimization) and Google Adwords

– Targeted social media advertising

– Hire PR firm to increase media opportunities

– User produced viral videos to advertise

• Propriety Technology Value:

– A competitive mobile platform called Alohar Mobile that has similar

check-in technology but its’ database is not cross platform between

web, android, and IOS, was purchased by AMAP (Autonavi, an Ali Baba

company) for $41 million in 12/2013:

http://www.sec.gov/Archives/edgar/data/1489895/00011046591309024

2/a13-26382_16k.htm

We currently

have >500,000

check-ins and

15,000 users!

0

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12000

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16000

1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov

Users

Users

• urhotspot Team:

– Matthew Schwartz, MD, CEO and co-founder, Yale alumni, co-

founder SirTune app and Las Vegas Cyberknife, UNLV alumni of

the year.

– Matthew Lebo, CTO, and former Director of Software

Development at Station Casinos with 11 years experience

developing software.

– Roger Ayala, CMO, co-founder, Real Estate Broker/Owner LIFE

Realty, Top 1% of Brokers Nationally, top 40 under 40 winner.

– Vincent Patone, MD, co-founder, Medical Director of North Shore

Cancer Center, music producer, and serial entrepreneur.

• Our plan is to raise $1,500,000 to scale user growth to

produce optimal network effect.

• Our goal is to have 250,000 users and 8 million check-ins

within 2 years!

2 year budget

Type Of ExpenseMonthly Expense 1Year Expense 2year Expense

Office Rent, sublet 200 2400 4800

Assistant (1Full time ) 2000 24000 48000

CTO (Lebron) 10000 120000 240000

Community Organizers 20000 240000 480000

Super Users 20000 240000 480000

Web Advertising 1000 12000 24000

Google Adwords 3000 36000 72000

Promotional Items (Shirts, Stickers) 300 3600 7200

Graphic Design 50 600 1200

PR Firm 2500 30000 60000

Cloud Hosting/Database 500 6000 12000

Equipment (phones,computers,etc) 300 3600 7200

Legal, licensing, accounting etc 500 6000 12000

Content Editing/Feed Moderation Staff 3500 42000 84000

63,850 766,200 1,532,400

• Thank you for your attention and consideration.

• Please contact Matthew Schwartz, CEO,

[email protected] for further details and information.