urban shuffle - keyword campaign
DESCRIPTION
Urban Shuffle’s team of designers, marketers, advertisers, and engineers are passionate about the opportunity to build, manage, monitor, and measure your mobile marketing strategies.TRANSCRIPT
February 2014
Introduction to Keyword Campaign
These materials are not intended for distribution outside of Urban Shuffle and its partners and customers.
Presentation Overview
• What We Do
• How We Do
• How It Works
• Try It Out
• Your Pricing
• Target Customers
• Promote Your Business
• Drive New & Repeat Traffic
• Report Results
What We Do
How We Do It
Expert Team• Account Managers
Dedicated to your success we ensure optimal levels of customer service and deliver day in and day out to our clients.
• Ad Brokers
Advertising experts are committed to the well-being of our clients advertising success.
Innovative Technology• Mobile Keywords
Easily deliver your business marketing in real time to consumers with mobile devices.
• Dashboard & Reporting
Track performance and report on texts within the USA and Canada.
Our Landscape
Local Search
Mobile Apps
Internet Radio
Internet Video
SMS/MMS
Radio
Social Media
Direct Mail
Television
Web Banners
We help identify your ideal customers.
Across multiple landscapes we promote your business to consumers who may be interested in your products or services.
What You Get
Users are mobile and on the go. They want to take action and have specific objectives in mind.
Local Discovery1. Friendly Keyword
Allow mobile users to text a Keyword and receive your local business offers.
2. Search AdvertisingWe deliver your business information to consumers searching your industry.
Marketing Campaign3. Creative Campaign
We deliver your business coupon or contest to anyone who texts your Keyword.
4. Campaign TrackingMeasure campaign effectiveness and fully understand your results.
How It Works
1. Display a keyword at your business location or to local online users.
2. Customers text your mobile keyword.
3. When a customer takes action they are connected to your business.
4. Weekly and monthly reporting track performance and cost.
Text COUPON
to 96362
Scan Here
Try It Out
The Time Is Now
When you’re in a public place, you don’t have to look far to find customers pre-occupied with a smartphone.
• 30% of consumers interact with a brand via text message (Hipcricket)
• 1 out of 5 brands & agencies surveyed by Chief Marketer had run an SMS marketing campaign in 2012
• 65% of smartphone owners want to receive promotional messages once a month (Forrester Consulting 2013)
• Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer)
Your Pricing
Marketing• Campaign Spend
$.75 per campaign goal. Unlimited texting. No monthly fees, ever!
Advertising• Ad Spend
As an advertising technology provider, we charge 10% on all advertising spend and make available all data and do not hide any fees.
We Keep It Simple.
Exclusive Offer
Location ExtensionsGrow your business with detailed contact information about
your business location.
● Target By○ Zip Code○ Age & Gender○ Search Word(s)
• Distance information lets your customers know how close they are to your business.
• Ads display a blue distance pin that lets customers know that your business is nearby
• Includes your address, phone number, and where you are on Google Maps for Mobile.
Exclusive Offer
Custom NFC CoasterIncrease in-house spending with mobile tap coasters
and let your customers receive special offers or future discounts about your business.
For Additional Information or Product Demo:www.urbanshuffle.com/start
Andy Kirk
(415) 763-7955