urban nutrition project: october 2012 update

Urban Nutrition Program, Pune

1st November 2012

Jaskeerat Bedi

© Design Impact 2012

• Many NGO’s , crèches, balewadi’s and anaganwadi’s are dedicated to curb the problem of malnutrition. Amongst such organizations, Deep Griha Society ( DGS ) has been working since 1975 in welfare development activities, serving the impoverished communities of Tadiwala Road, Ramtekdi, and Bibvewadi.

• Run by Dr. Neela Onawale, DGS is a church funded organization that is catering to welfare development activities in – Child care, child empowerment, women empowerment, medical & healthcare, Disha ( HIV / AIDS awareness ) and rural empowerment.

• DGS believes in “Empowerment of the marginalised through capacity building and sustainable urban and rural development programmes”

Malnutrition, a malignant problem © Design Impact 2012

• Every year 45,000 children die of malnutrition in Maharashtra alone, according to ‘A report on nutritional crisis in Maharashtra’ by the Pune ‐ based SATHI (Support for Advocacy and Training to Health Initiatives).

• More children die of mild or moderate malnutrition (33,000) than of severe malnutrition (12,000)

• Though the state government has introduced schemes for children meant to prevent such deaths (The Mid‐day Meal Scheme and The Integrated Child Development Scheme). But the state government spends just 0.8% of its gross domestic product on these schemes. To make matters worse, poor administration and governance often leaves such initiatives in the state of utter neglect.

Malnutrition, a malignant problem © Design Impact 2012

• Deep Griha and Design Impact believe that the solution – better nutrition for children – can also have a positive impact on local women.

• What if a nutritious snack program implemented over a 6‐month period shows higher weights, heights, and haemoglobin counts for the 300+ children at Deep Griha’s day‐care centres? These positive health impacts could catalyse a new livelihood option – manufacture and sale of these snacks ‐ for local women’s self‐help groups while children in the community would have increased access to nutritious foods.

DESIGN IMPACT INTERVENTION © Design Impact 2012

Deep Griha Society, Tadiwala Road, Pune © Design Impact 2012

The main centre of DGS is based out of Tadiwala Road, an area that houses slum community of around 35,000 people, many of whom are enrolled in DGS programmes.

Child Care at DGS © Design Impact 2012

Child Care at DGS

Child care welfare activities run across all three centers of DGS.

Deep Griha crèches and balwadis provide early education for children, preparing them for starting school at the age of five.

Children between the ages of 6 months to 5 years arelooked after by the teachers at the crèche's at DGC.Children spend 9AM to 5PM in the centre from Monday to Saturday.

• With children cared for safely during the day, both parents can go out to work and older siblings are able to attend school. The children receive fully‐rounded care, and emphasis is placed on working with parents and building positive relationships with the community.

• Parents are also invited to monthly meetings with their child's teachers, to monitor progress and address any problems.


DI Fellow: Anisha Shankar

About Anisha: Graduate in Communication and Energy and Environmental Policy from the University of Delaware, Anisha had been spent the last six years working in the U.S.

Dec 2011‐May 2012: As a DI Fellow, Anisha spent her time observing food given at the crèches, researching and creating nutritious snack options for children, collecting feedback on health snacks from children and DGS Staff and conducting pre‐nutrition analysis.

DI Fellow: Anisha Shankar © Design Impact 2012

Meals at DGS

1. She observed that DGS was supplementing food as best it could within its limited budget. But plainly there were opportunities to make any new nutritional efforts count for the children.


2. Based on her research, Anishacreated four different health snacks, two sweet and two spicy.

3. Engaged the DGS Community in tasting the snacks and getting feedback.

Pre Nutrition Analysis

In order to measure the true impact of nutrition supplement given to the children, Anisha meticulously noted down their heights and weights.

Lack of proper machines and trained staff made this procedure confusing and time‐consuming, but with continuous trials and great efforts, Anisha finally succeeded in getting correct measurements of the children.

This measurement will be used in the future to further asses the impact of nutrition supplements .

Pre Nutrition Analysis © Design Impact 2012

Weight‐for‐height is a measure of current nutritional status. Low weight for height indicates moderate to severe malnutrition. The results plotted from the first round of heights and weights using WHO’s Anthro program which compares the population to the standard were‐

The red line curve shows that approximately half of the 235 children measured are more than two negative standard deviations away from the mean (moderate malnutrition, http://www.who.int/nutrition/topics/moderate_malnutrition/en/index.html ) and about one quarter are more than three negative standard deviations away from the mean (severe malnutrition, http://www.who.int/nutrition/topics/severe_malnutrition/en/index.html).

Comparing DGS children to the WHO standard.

Comparing DGS children to the WHO standard

While this is a dramatic plot, it is hard to lose sight of the many factors that confound the story: high turnover in class composition meaning that new malnourished children could skew the curve to the left; our lack of knowledge about what and how much the children eat at home; and whether the children have been unwell recently.

DI Fellow: Jaskeerat Bedi

About Jaskeerat: Jaskeerat comes from a design background, with masters in strategic design management and work experience in exhibition design. She brings with her knowledge of developing business models using user centric design and brand development.

Aug 2012‐May 2013: As a DI Fellow, Jaskeerat’sobjective is to test different business models which can help in scaling the nutritious snacks such that it reaches the right audience, as well as, creates a sustainable business model for women’s self help group. She is also responsible for measuring the impact of nutrition supplement program by conducting periodic post nutrition analysis.

DI Fellow: Jaskeerat Bedi © Design Impact 2012

• As soon as I joined DGS, I immersed myself in the ladoo making process, using it as an ice‐breaker to interact with the “mausis” as well as understand what it takes to make these nutritious yummy snacks.

• I couldn’t help but notice how the DGS kitchen, every alternate day in the afternoon, would change into a ladoo making unit, wherein 5‐6 mausi’s got together to prepare up to 100 ladoos, all in a time spam of 1.5 hours.

• This process also enabled me to gauge the levels of hierarchy existing within team leaders, DGS staff and the mausis.

© Design Impact 2012DI Fellow: Jaskeerat Bedi

Preparing the ladoo’s © Design Impact 2012

Preparing the ladoos © Design Impact 2012

Next, I took a walk into all the crèches, to see how the ladoos are distributed to the children.

Video: Distributing ladoos at the crèches © Design Impact 2012

Click here to see the video:http://youtu.be/UrkdXlMWoUQ

• The entire ladoo making and distribution process was extremely organized.

1. The team leader Mrs. Ranjana, had an yearly estimate of production cost of the ladoos.

2. Each batch of laddos prepared are counted for and noted down in a register maintained by the team leaders across all centers.

3. Each crèche is given ladoos based on the number of children present on that day, so as to reduce any wastage. This number is noted down, along with signature of the supervising teacher of the crèche and the distributor.

Distributing laddos at the crèches © Design Impact 2012

Meals distributed at the crèches I made a note on the type of meals being distributed at the crèches.

One‐ time meal © Design Impact 2012

Monday Milk (with coconut) + Eggs Lentils + Cauliflower + RiceTuesday Milk (with semolina) + Laddo Lentils + Fenugreek + RiceWednesday Milk ( with vermicelli) + Eggs Lentils + Bottle Gourd + RiceThursday Milk ( with semolina) + Laddo Lentils + Spinach + RiceFriday Milk ( with vermicelli) + Laddo Lentils + Potatoes + RiceSaturday Milk (with coconut) Lentils + Cauliflower + Rice

Next, I observed how health measurements of children were taken.

• All the teachers at the creches are asked to maintain WHO health card, and plot the weight to age ratio of the children on it. However, due to a new template released by WHO, many teachers were confused about plotting and reading the card. I often found myself answering questions related to the new templates.

• Despite, Anisha’s organized documentation, I faced initial problems in getting up to date height‐weight measurements of the children that I could use as reference point. This was primarily because till now all height‐weight measurements were overlooked by volunteers and the same information was not transferred to the DGS staff.

Post nutrition analysis © Design Impact 2012

title title

titletitle

Post nutrition analysis

Training Program for TeachersEach teacher takes care of up to 30 children and spends more than six hours with them. If they can be trained to take proper measurements and file it in a systemic manner, dependency on the volunteers will reduce drastically and the process might become cyclic( or perhaps embed ) in the calendar of DGS!

Training Program for Teachers © Design Impact 2012

I developed forms in Marathi, for filling health indicators anddistributed amongst all teachers, such that hence forth, allmeasurements could be taken in a homogenous fashion.

Training Program for Teachers

We also discussed the new WHO template and what the plotting indicates. This exercise helped clear a lot of doubts amongst the teachers


Measuring Heights

After handing out the forms and giving a demonstration of measuring height and weight, I asked each teacher to take the measurements of 5 other teachers. This created quite a flutter of activities as the ladies busied themselves, excited to get themselves measured!They often forgot to write down the name of the crèche & the date of measurement. Some even tried copying the measurements of others!

While measuring weights was fairly simple, it was difficult to get the right height measurements. It took some time for the teachers to understand the reading and the metric system, while keeping in mind the protocols of getting the accurate height. They also got confused in reading the English numerical. After many attempts, I think they have finally figured how to read the markings!


The presentation was a great way to interact with all the school teachers, as well as team leaders. Optimistically, we set our dates to collect the health indicators by 15th September, however, lack of equipment and the festival period hindered our process.

Never the less, we were successful in completing our 1st round of Post Nutrition Assessment and maintaining a systematic record in homogenous data entry fashion by the end of September.

Post nutrition analysis © Design Impact 2012


The red line indicates that‐

1/5th ( 46 of 213 ) children are severely malnourished as they fall below three median.

1/3rd ( 66 of 213) children are moderately malnourished as they fall between ‐2 & ‐3 median

Post nutrition analysis

After having completed our 1st Post Nutrition Analysis, we decided to conduct our 2nd Analysis in the 1st week of December.

Meanwhile, I decided to sketch some probable business models as to circulate ladoo’s to a wider audience.

Sketching business models © Design Impact 2012


Government+

DGS

MULTIPLE ENTRY LEVELS:

1. integrated child development services

2. municipal corporations3. government schools4. anganwadi’s

1.INDIVIDUAL APPROACHDGS has networks with different Anganwadi’s & nearby government schools that can be explored.

2. VIA ICDSICDS is a government run body that controls all nutrition related activity for children. Approach via ICDS will have maximum impact over a large number of schools & crèches.

APPROACH STRATEGY:


NGO’S+

DGS


1. Connect with NGO’s that focus on child care, health, nutrition based initiatives

1. DGS AS SERVICE PROVIDERDGS will provide healthy ladoo’s to the children at these NGO’s and as well as measure nutrition assessment.

2. DGS AS TRAINERDGS will provide training service to NGO’s on how to make ladoo’s as well as measure health indicators

3. DGS AS CONSULTANTProvides training & supervision services for certain time period till the NGO has developed its own resources to manage the project.

APPROACH STRATEGY:


SELF HELPGROUPS

+DGS


1. Connect with self helpgroup’s for new start‐up initiative

2. Connect with existing groups for launching a new food product

1. DEEP GRIHA INITIATIVE PRODUCTDGS will provide employment opportunities to run its own SHG, under which women will make, package & sell healthy products as Deep Griha Initiative.

APPROACH STRATEGY:


RETAIL+

DGS


1. Connect with corporate that cater to children ( food, entertainment, education, etc )

1. CSR INITIATIVE OF CORPORATEDGS can approach a corporate to fund The LadooProject on a large scale using existing resources of the Corporate

APPROACH STRATEGY:

image

Keeping the business models in mind, I thought of hitting the ground zero,!I began going for events and exhibitions, where different NGO’s would get together and started talking about‐

THE LADOO PROJECT

Laddo talks © Design Impact 2012

Participating in Yellow Ribbon NGO FairDue to oncoming Diwali season, we got the opportunity to participate in another NGO Fair at Ishanaya Mall, Pune.This time we decided to take a step further than just talking about the project. We decided to make people taste our healthy ladoos and get some market feedback!

Yellow Ribbon NGO Fair © Design Impact 2012

image image image

Some quick sketches and rough prototypes later, we created our 1st set of Samples of ladoo’s ( peanut & millet ) ready for sale.

Yellow Ribbon NGO Fair

Rs 50 per packet

Each Ladoo package contained 5 ladoo’s each and was priced atRs 50/ packet.

We prepared 60 such packets to be sold in a span of 4 days event, starting from 26th October to 29thOctober.

Yellow Ribbon NGO Fair © Design Impact 2012

Key Learning's

+People were inquisitive about our project and came forward to support the cause.

+We had some children too, whose facial expressions gave us an honest feedback on the rather unattractive colours of our ladoos

+We also gathered a lot of feedback on how to make the branding of the project more visual and empathetic.

+Met some organizations that showed interest in learning the recipes of these ladoos, while others were interested in offering retail space for them.

+Some people also suggested to reduce the size of the ladoos as they seemed really heavy to consume

+Some enquired if the ladoos could benefit cancer, diabetic patients, or old people.

© Design Impact 2012Yellow Ribbon NGO Fair

PROFIT EARNED:

Of the 60 packets made, we were able to sell 30 packets in a span of four days. We realized that in order to sell these ladoos, we needed to persuade people to taste the ladoos first, talk about the cause and then they would buy the packets. So, we were constantly on our feet, and adopted aggressive marketing to get our laados going.

We were able to make 100 % profit, even though we sold only half the number of packets.

Of all the products displayed at the Deep Griha Stall, the laados were the hottest selling products.

This experience gave confidence to the DGS Staff on how effective story telling about the product via design thinking can earn good returns.


Thanks for your time. Would love to hear your feedback.

Contact:

Jaskeerat BediJaskeerat.bedi@d‐impact.orgwww.d‐impact.org


urban nutrition project: october 2012 update

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