urban age south america conference december 2008 · urban age south america conference december...
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URBAN AGE SOUTH AMERICA CONFERENCE
DECEMBER 2008
Margarita Gutman
Professor, Facultad de Arquitectura, Diseño y Urbanismo,
Universidad de Buenos Aires
Consolidating Buenos Aires
All rights are reserved by the presenter
www.urban-age.net
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Consolidation of Buenos Aires 2008
Margarita Gutman Universidad de Buenos Aires & New School University, New York
Urban Age South America ConferenceSao Paulo / December 2008
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1990 Buenos Aires 2008
Consolidation of Differences
Feria La Salada informal market Lomas de Zamora and La Matanza
Competition on Puerto Bicentenario Adjacent / North of Puerto Madero
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8 hectares site
strategic location
Puerto Bicentenario
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residential & business towersunder construction
Puerto Madero 1991 - 2008
Repsol YPF, Cesar Pelli
Mulieris, MSGSSS
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Catalinas Norte 1970 - 2008
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Puerto MaderoPuerto Madero
Puerto Bicentenario, ex Tandanor shipyards
CatalinasCatalinas Norte Norte
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zoned for use as port / nothing done
1994 - 2007 > ideas & projects for a “mini financial city”
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http://www.nuevomadero.com/esp/img/noticias/364_ProyectoBicentenario1.jpg
April 2008 > “Puerto Bicentenario” mega private project
proposed by group of national business leaders
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Estimated investment $ 1.1 billion Renewal of historic buildings Public parks New ferry terminal High end offices and housing….
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Plus Plus > competition for an iconic building to represent city and nation for the Argentine Bicentennial, 2010
Strong critical reaction from Central Society of Architects, SCA >
competition was only to choose icon and program of land use but not for a real estate operation …
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Rules for the Competition
• Real estate is invisible, not mentioned
• All language is politically correct >
a debate/ideas about a model for the future of the city
mentioning: social inclusion
diversity
local identities
environmental protection
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Competition closed Aug. 15th > 80 entries 12 selected exhibited in Abasto Shopping Mall
20 days in October for people to vote
voting booth
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3 awards > 1 by the public / 2 by the Jury
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extensive publicity in all main newspapers
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Institutional framework >
call and funding: IRSA Corporation
support: National Government Government of the City of Buenos Aires
institutional legitimacy
organization: Central Society of Architects, SCAprofessional legitimacy
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Award by the public > Mirador
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Award by the Jury > Puerta del Plata
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Award by the Jury > Agujas
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other selected projects clearly show real estate interest
Marcohousing / offices: vertical towers
commercial / entertainment: in horizontal structure
mini La Defense, Paris
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Paseo Aereo50 towers housing/offices, 20 floors
bridge: highway & walking path
Le Corbusier, Rio,de Janeiro,1929
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On boundary of Lomas de Zamora and La Matanza
Adjacent to the City of Buenos Aires
No access by road or bus
Feria La Salada
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• Growth parallel in time with Puerto Madero & Puerto Bicentenario
• 1991 First illegal occupation of land by Bolivian immigrants to sell clothes and food
• Land occupied without clear tenure / intermittent activities
• Also a product of neo-liberal policies and globalization but the other side
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15 km from Puerto Madero
Splendid views of the garbage
Invisible to the official maps
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History
1900-1940 > occasional visitors to La Salada lagoon
1940-1950 > popular resort / presidency of Peron
1960s > polluted waters / nearby industries / Riachuelosite abandoned
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Expansion during and after political and economic crisis 2001-2002 unemployment 35%
Today > 3 hangars
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outside informal marketalong railroadsand Riachuelo
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20,000 people /day c. 200 stands
Jobs for 6,000 families > Bolivian, Peruvian, Paraguayan, Argentine, some Senegalese
Sales > $125million /year
Market opens 2 times a week mostly at dawn
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producing clothes at homeselling cheap brand copies
importing electro-domestics & watches from Southeast Asia
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expanded to the formal city: “Saladitas”
Only cash No taxes / no state regulations Self managed and regulated
sales to the whole country & LA
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The biggest informal market in Latin Americaaccording to the European Union
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Commerce + food, festivities, religion, assemblies
vernacular objects > deeply America Latina
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weblogs.clarin.com/metronautas/archives/2007/...
informal commerce / pollution / local popular music
totally globalized
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in the middle of all of that > city life continues