Big Listening:Ocean Conversations

Rachel Weidinger@racheannyes

March 4, 2013

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Source: pewinternet.org/Reports/2012/Political-engagement

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OF1: Shark Week

OF2: Cathay

OF3: Livestrong

OF4: Livestrong

OF5: How Social

OF6: Vote4theOcean

OF7: Whitetip

OF8: Costa Rica

OF9: Jaws

OF20: Prop37

OF21: Political

OF22: Listener

OF 17: I Oyster NY(off the page. 8,701 social men-tions)

OF19: Great White

OF 10 -16: Antarctic (OF13: off the chart. 6,922 social men-tions)

OF18: Antarctic

Upwell Campaign and Social Mention Spikes for Overfishing and Sustainable Seafood Conversations Aug 10-Nov 12, 2012