upstream campaigning: striking the right tone & activating the right people for your advocacy...
TRANSCRIPT
![Page 1: Upstream campaigning: striking the right tone & activating the right people for your advocacy targets - Chris Gee, WWF UK](https://reader031.vdocuments.mx/reader031/viewer/2022030307/58ebb3251a28ab1c0a8b4715/html5/thumbnails/1.jpg)
Upstream CampaigningStriking the right tone & activating the right people for your advocacy targets
@ChrisGeeUK www.linkedin.com/in/ChrisGeeUK/
Upstream CampaigningStriking the right tone & activating the right people for your advocacy targets
![Page 2: Upstream campaigning: striking the right tone & activating the right people for your advocacy targets - Chris Gee, WWF UK](https://reader031.vdocuments.mx/reader031/viewer/2022030307/58ebb3251a28ab1c0a8b4715/html5/thumbnails/2.jpg)
Can’t directly influence your ultimate advocacy target (yet)?
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“Farm” to shop shelf
熊 胆 = Bear Bile
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Survey question: I am now going to read you some statements that describe ways you may react if you found out a company whose shops you visit produces and sells products containing bear bile in markets outside of the UK.
66% 20% 15%
71% 14% 15%
87% 7%5%
AgreeDisagreeNeither/nor
I would be less enthusiastic about the company
If I held shares in the company I would sell them
I would discourage friends from shopping there
Corporate association with bear bile viewed negatively
![Page 10: Upstream campaigning: striking the right tone & activating the right people for your advocacy targets - Chris Gee, WWF UK](https://reader031.vdocuments.mx/reader031/viewer/2022030307/58ebb3251a28ab1c0a8b4715/html5/thumbnails/10.jpg)
Survey question: I am now going to read you some statements that describe ways you may react if you found out a company whose shops you visit produces and sells products containing bear bile in markets outside of the UK.
66% 20% 15%
71% 14% 15%
87% 7%5%
AgreeDisagreeNeither/nor
I would be less enthusiastic about the company
If I held shares in the company I would sell them
I would discourage friends from shopping there
Corporate association with bear bile viewed negatively
![Page 11: Upstream campaigning: striking the right tone & activating the right people for your advocacy targets - Chris Gee, WWF UK](https://reader031.vdocuments.mx/reader031/viewer/2022030307/58ebb3251a28ab1c0a8b4715/html5/thumbnails/11.jpg)
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Campaign launch - 6th April - Belize
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[email protected]@ChrisGeeUK
www.linkedin.com/in/ChrisGeeUK/