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UPMC Whitfield Cancer Care Centre ‘Choose Campaign’
June 2017
REFRESHED BRANDING WITH UPDATED LOGO AND SIGNAGE
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Logo Updates
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Old Logo (out of UPMC brand) New Logo (consistent with UPMC brand)
UPMC WHITFIELD CAMPAIGN EXAMPLES
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Examples of Digital Ads
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Updated website
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National Ploughing Championships
Highlights and Stats
• Record breaking attendance: 291,500 visitors over the 3 days; 1,700 exhibitors
• Large # of attendees from S.E and surrounding areas
• Over 1,500 entry forms completed; ~500 requested additional information
• ~40% awareness among visitors*
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*preliminary results
Snapshot of Print Media
• Publications span the target 5 counties: Waterford News and Star, Munster Express, Dungarvan Observer, Dungarvan Leader, Wexford People
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EXAMPLE OF CAMPAIGN IMPACT
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Message Resonating with Patients
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• On World Cancer Day, a patient at the UPMC Whitfield Cancer Centre, unprompted, relayed one of our key ‘reasons to believe’ in his personal message
Positive Engagement from Patients
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