Introduction to the Company

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Agenda

Overview UpGrad

Key Trends & Hypothesis

Our Vision

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UpGrad – Overview

Vision

Target Segment

Approach

Initial Program Offering

Team

Redefine the digital learning experience to provide access to quality education at scale

Working professionals looking to up-skill to further progress in their careers

One year programs Initial focus areas: Digital Businesses, Data Analytics & Entrepreneurship

Collaborate with leading: Corporates to identify required competencies and develop industry ready programs Universities and individual faculty to develop a robust curriculum, content & pedagogy

Under the leadership of Ronnie Screwvala & Mayank Kumar, UpGrad has assembled a team with extensive experience in education, media and technology products

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In 2022, India will have the largest 18-24 age population in the world; 1.5x ChinaIn 2022, India will have the largest 18-24 age population in the world; 1.5x China

Our Team – In order to achieve our vision, we have gathered an experienced and passionate team along with a committed capital of US$16m

Ronnie ScrewvalaCo-Founder • +25 years global

experience in digital media, content & entrepreneurship

• Prior to UpGrad, Founder of UTV group, one of India’s largest media conglomerate – divested to Walt Disney in 2012

• Founder of Swades Foundation & Unilazer Ventures

Ravi ChughCo-Founder, Product• 5 years of technology and education

experience at Housing.com, Parthenon and his own startup

• B. Tech from IIT Delhi

Marius WesthoffBusiness Development & Alliances • 5 years digital media and business

development experience at Bertelsmann • BA International Management University

Essen, Germany

Mayank KumarCo-Founder & MD• +10 years of experience in

consulting & investment with a focus on education sector

• Prior to UpGrad, VP Education Strategy at Bertelsmann India & Senior Principal at The Parthenon Group & Tata Group

• MBA ISB Hyderabad and B. Tech from IIT Delhi

Committed Capital Committed Team

Prabhav PhalgunCo-Founder, Services• 5 years of education experience at Parthenon

and Opera Solutions• B. Tech from IIT Delhi

Ashima Chhalill Academics and Content • +10 years of entrepreneurial experience in

education in content design, teaching• Authored several books & articles• MBA IIM Ahmedabad, B.Com from DU

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Our Team – UpGrad team has extensive branding and industry experience to reshape the online education sector and create new industry standards

As Founder of India’s largest media conglomerate UTV, our Co-Founder Ronnie has built and promoted global brands for almost three decades

= On the Ground Education Work Executed by the Team

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Agenda

Overview UpGrad

Key Trends & Hypothesis

Our Vision

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Observation 1 – To achieve the GDP growth targets, India needs to nearly double its tertiary enrolment; brick and mortar institutions will not be a capital efficient solution

Sources: IMF, UNESCO

Strong correlation between GDP per capita and enrolment rates

Brick and mortar institutions may not be a capital efficient solution

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Observation 2 – Digital economies have reached their inflection point in India, disrupting traditional industries and business models over the last 5 years

Internet and mobile connections reaching scale

Consumer habits changing Digital economies disrupting traditional

industries

Consumers spend over 3 hours a day on smartphones

50m consumers in India shop online

India is the 2nd largest market for Coursera – the largest MOOCs operator

900m mobile phone connections

300m Internet users

Mobile the main growth contributor

70% of internet users are mobile-online

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Observation 3 – The world’s most reputed universities are entering the online degree space to cater to the growing demand of online education and to stay at the forefront of innovation in education

Selected international faculties offering online degrees

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Hypothesis – Online education will play a crucial role in meeting the demand for quality industry relevant, accessible & affordable education in India

• High quality faculties, content, curriculum & pedagogy

• Engaging, personalized & adaptive experience

• Relevant competency driven education based on industry needs

• Hands on learning via exposure to real life case studies and projects

• Anytime, Anywhere access across devices (Laptop, Ipad, Moblie)

• Lower cost of education compare to traditional brick & mortar institutes

Sustainable

Education System

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Agenda

Overview UpGrad

Key Trends & Hypothesis

Our Vision

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Teaching Assistance (TA) support Dedicated non-academic support Facilitating offline student meet-ups

Aggressive, targeted digital & offline marketing

Industry outreach for B2B sale Consultative sales process

Live lectures Access to content across devices Peer to peer engagement & collaboration Adaptive & personalized learning

Develop industry relevant programs Provide hands on learning via experiential

projects/case studies Enhance placement opportunities

Senior faculty from top tier institutes to develop online curriculum/pedagogy

Relevant SMEs from the industry to develop and deliver the course

Our Approach – UpGrad is taking a full stack approach to create a digital first learning experience for its students

Engaging Content Student Support Services Targeted Marketing

Technology Platform Industry Partnerships World Class Faculty

Digital-First Learning Experience

Short videos interspersed with assessments, opinion polls etc.

Video production by professionals from the media/entertainment industry (executive producers, editors etc.)

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Content Development – UpGrad has an in-house production capability to facilitate recording of raw content; we also have a content strategy team of research assistants, script writers, instructional & graphic designers to convert the raw content into an engaging digital learning experience

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Technology – UpGrad will build a technology platform that fosters active learning and peer to peer collaboration to power the digital first learning experience

Interactive Asynchronous Content Peer-to-peer collaboration & learning Interactive Live Classroom Experience

• Active 2-way learning for all asynchronous content

• Seamlessly integrate navigation points, regular and formative assessment within content

• Asynschronous cold calls, opinion polls, and class discussions

• Collaborative assignments and group projects within platform

• Peer help dashboards to post and search questions, and accept answers

• Measuring class participation, gamification and rewards for social gratification

• Collaborative breakout rooms

• Quizzes and polls

• Whiteboard and document collaboration

• Hand raise and class participation

*Note: The pictures on the slide are only representative and not actual

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Academic Support Non- Academic Support Offline Student Meetups

UpGrad will have a dedicated team of teaching assistants (TAs) to ensure quick, accurate and efficient student doubt resolution

UpGrad will have a dedicated team of student relationship managers/mentors to guide, motivate and engage students

UpGrad will organize regular offline meet-ups to facilitate:

1. Student interaction & networking2. Peer to peer collaboration on

doubt solving, case studies, group assignments etc.

Support Services- UpGrad will have dedicated teams to provide academic & non-academic student support to increase student motivation and engagement; regular offline student meet-ups will also be organized to facilitate student interaction and networking

*Note: The pictures on the slide are only representative and not actual

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Corporate Partners

Industry knowledge Latest skill trends Mentors

Our Approach – UpGrad will collaborate with academia and corporates to create state-of-the-art online programs focusing on new age skill sets for working professionals

Academic partners

Academic rigor Academic content

inputs Scientific knowledge

Highly flexible & engaging(anywhere, anytime)

Highly industry relevant & up-to-date

Academic rigor and content

Platform

UpGrad Content Technology Services

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