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Personal background;

Erico Rui U. MarinGraduate of BS Tourist and Masters in Corporate ManagementCentro Escolar University / University of Asia and the Pacific

I am Erico Rui Marin, have gained 10 years work experience in Sales at various FMCG companies ( Splash Corporation, PTC Company, Delfi Marketing Inc. ) for both food and non-food divisions Modern Trade and General Trade Accounts . Gaining the competencies of a critical thinker, excellent strategic planner, excellent business analytical skills, coaching skills.Shopwise & Rustans SupermarketSNR Membership ShoppingSouth Star Drug

Waltermart SupermarketHi-Top SupermarketCSI

Metro Gaisano SupermarketLandmark SupermarketSta Lucia Department Store

Metro Gaisano Department StoreLandmark Department StoreSta Lucia Supermarket

Uni-mart SupermarketLianas SupermarketEver Supermarket

Cash and Carry SupermarketCherry SupermarketEver Department Store

Makati SupermarketNE SupermarketMagic Group

Have personally handled the following accounts:


2155 Sobrieded Extension

Sampaloc Manila, Philippines


Home: (63) (02) 731-9609

Mobile: 0917-5744152E-mail address: [email protected]@splashcorp.com

General Trade Accounts


Date of Birth:November 04,1982

Height: 510

Place of Birth: Manila, Philippines

Citizenship: FilipinoReligion: Roman Catholic

Key Strengths and Competencies: Implementing promotional activity for both national and regional.

Conceptualizing and creating Regional Promotional activity that is suited for the

Specific area.

Inventory management.

Strong negotiation skills (Persuasive Selling).

Analytical Thinker.

Organized and well equipped with trade marketing competencies.

Practices high Integrity Capability to Spot potential opportunities in the trade.

Have a proven track record on sales performance and coaching skills.

Job Experience:

Splash Corporation ( October 19 2011 Present )

Position: Team Leader ( Modern Trade Accounts ) Luzon AreaJob Description: Leading the Luzon area and coaching them for all negotiations and spotting opportunities. Assuring the achievement of the sales objective. Managing the Inventory and Stock availability for both Distributor and Account. Conceptualizing the promotional activity needed for each account, thus negotiating them with the less cost. And generates high sales impact. Aligning the companys long tern objective and the monthly objective of the group. Assuring the placement of the right product mix per account and stock inventory to avoid experiencing OS in the trade.Career Highlights at Splash Corporation Have managed to increase company profitability by decreasing spending and still maintaining the growth by the realization of the CTSR policy. Have engaged pilot activity that was implemented only in shopwise. And was acknowledge to be a best practice, and was implemented nationwide. Have been assigned to lead the 2013 budget planning for total Modern Trade. Have been assigned to equip and train new hired sales personnel with regards to strategies and situational settings with negotiations.PTC Commercial Corporation ( March 2011 September 2011 )Position: Sr. Account Manager Job Description: Handle and manage Key Accounts.

Conduct planning and strategize on how to create sales.

Move out plans for the product.

Make sure that everything is implemented on what the company directions are.

Never settle for less.

Goal oriented.

Career highlights at PTC

Have increased their average month sales by 100%. Coming from an average sales of 3.5m / month to a minimum of 7M per month and have hit a high of 12M

Delfi Marketing Inc. ( 2006 2011 )Position: Key Account Specialist (Supervisorial Level)

Job Description: Handle and manage Key Accounts.

Conduct planning and strategize on how to create sales.

Move out plans for the product.

Goal oriented.

Working closely with my people to achieve the goal of the company.

Career Highlights at Delfi Marketing Have been promoted from a regular sales personnel to a key account supervisor

Have been awarded as one of the best salesman last 2008

Have a proven track record on sales performance.Schools Attended:

Elementary:Holy Trinity AcademyYear:1989-1995

High School:Holy Trinity AcademyYear:1995-1999

College: Major: Year:

University Of Asia and Pacific

Centro Escolar University

Technological Institute of the Philippines

National UniversityMasters in Corporate Management

BS Tourism

Electrical Engineering

Electrical Engineering2014 - Present2003 - 2006

2002 2003

1999 2002

Reference:Upon Request