updated 2 tourism tour09
DESCRIPTION
Idaho Division of Tourism - 2009/2010 Tourism TourTRANSCRIPT
2009-2010 Tourism TourIdaho Tourism
Marketing Programs
for the Industry.
Idaho Division of Tourism Development
New & Updated Tourism Programs . . .
• Databases - www.updateidaho.com
• Voluntourism - www.visitidaho.org/voluntourism
• Kids & Nature – www.beoutsideidaho.org
• Sales Leads - www.commerce.idaho.gov/travel/salesleads.aspx
• Digital Web Page & Social Networking - www.visitidaho.org/digital
• 360 Tours - www.regal360.com/index.php/portfolio.html
• Top Ten Scenic Byways - www.drivethetop10.com
• Site Seer 3D Mapping - www.siteseer3d.com
• Adventures in Living Campaign-
• www.adventuresinliving.travel
DatabasesAlmost everything on visitidaho.org is pulled from Update Idaho
Does your listing have:
• Old prices
• No photos
• Outdated hours of operation
• Wrong event dates
• Misspelled words
• Incomplete information
We can’t read your mind . . . .• Online access to your listing 24/7 all year
• Early June reminder forms mailed
• Email reminders spring & summer
Flagship Consumer Web Site
www.visitidaho.org
• Where to Go
• About Idaho
• What to Do
• Where to Stay
• Vacation Packages
• Maps & Images
• Video
• Publications
Idaho Winter Landing Page
www.visitidaho.org/winter
• Skiing/Boarding
• Snowmobiling
• Cross Country
• Ski Packages
• Vacation Packages
• Maps & Images
• Video
• Contents
www.soulofskiing.com
Rafting Trips Landing PageIdaho Whitewater Trail
www.Visitidaho.org/whitewater
• River Map Search
• What to Do
• Where to Stay
• Outfitters
• Maps & Images
• Video
• Safety
• Integrates volunteerism and tourism
• Deepens the experience of a vacation
• Serves and enhances the destination
Voluntourism Landing Page
www.visitidaho.org/voluntourism
Twitter @voluntouridaho
Social Networking:
• 250 million users
• 120 million on each day
• 2/3 of users not in college
• Fastest growing group is
over 35 years old
• More than 70% live
outside US
Social Networking: Viral Examples
Snow Rollers Google thread
106 listings
• New Zealand Air – Nothing to Hide
Social Networking: Viral Examples
360 Tours by Regal 360
Idaho Company – 360 degree panoramasState-of-the-Art high resolution imagesTourism, grantees & suppliers participatedOne in each region completed for TG & web
• Initiated by Hingston-Roach Group
• Applied for & received a grant from National
Scenic Byway program for PR and marketing
• October, 2009 launched web site
• Byways include:• Hells Canyon All-American Road• International Selkirk Loop All-American Road• Northwest Passage Scenic Byway• Salmon River-Sawtooth Scenic Byway• Yellowstone-Grand-Teton Loop
www.drivethetop10.com
www.drivethetop10.com
PRINT DRIVING MAP ONLINE
GeoData SystemsSiteSeer 3D Mapping System
• Sandpoint company’s tourism test case
• Worked with Avista to create system
• Already used in real estate marketing
• 1st state to employ system in tourism
• Potential revenue stream for Chambers
• Better views than Google maps
www.siteseer3d.com
Brandtainment:
www.adventuresinliving.travel
• Urgent need for video assets due to social networking
• Conducted contest find family of 4-5
• Shot video in June; 2 units across Idaho
• Kept people in the loop via social media
Entertaining Marketing
Adventures in Living2010 Campaign
www.adventuresinliving.travel
Idaho Conference
on
Recreation & TourismBoise – Doubletree Riverside
May 4-6, 2010
May 3-5, 2011 – Lewiston
Red Lion Lewiston
Thank You!
Now the video . . .