update on the aashto marketing campaign aashto board of directors october 26, 2009
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Update on the AASHTO Marketing Campaign
AASHTO Board of Directors
October 26, 2009
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Latest Reports
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What’s Next? What’s Next? Reports on key issues:Reports on key issues:
• Capacity – Three-Part SeriesCapacity – Three-Part Series Congestion Relief;Congestion Relief; Off the Grid; and Off the Grid; and Freight ConnectionsFreight Connections
• Green SolutionsGreen Solutions Special surveys and projects such as Special surveys and projects such as
National Town Hall meetingNational Town Hall meeting Expanded outreach and coalitionsExpanded outreach and coalitions SponsorshipSponsorship
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Using Social Media – It’s A Changing World Out There!
Twitter – 80% Blogging – 24% Facebook – 44% Web-based video – 67% Podcasts – 35% RSS Feeds – 47%(As reported by 31 states and the
District of Columbia)
44
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You Are the Most Trusted Messengers!
http://AreWeThereYet.transportation.org http://TransportationTV.org
• Authorization is Still On the Line
• Urgent that Congress and the Administration Understand the Consequences
• State examples Get Noticed in Washington