update on entrepreneurial journalism
DESCRIPTION
Developments in Entrepreneurial JournalismTRANSCRIPT
What’s New & True
Entrepreneurial Journalism
#ONA11 @jeremycaplan
What We’re Up ToWhat’s Key to Success
3 Steps to Startup
First: 3 Reasons for Optimism
Revenue Pioneers Startup ExplosionIntrapreneurship
The Good News
EducationResearchIncubation
3 Areas of Focus
ContentPlatformMobile
3 Types of Startups
Mid-Career JournalistsTop Grad Students
Techies/Bizzies
3 Types of Students
15 Weeks5 Courses3 Goals
Our Education Program
Successful StartupsJournalism LeadersUseful Experiments
Goals
Biz & CS ProgramsAccelerators
Non-Media Startups
Partnerships
Ethnic Media InitiativeSkills Courses
International Outreach
New Projects
Beta Semester Spring 2011
The Tow-Knight Center for Entrepreneurial Journalism@ The CUNY Graduate School of Journalism
Launching a Startup...
THE CUNY GRADUATE SCHOOL OF JOURNALISM NEW M.A. & CERTIFICATE PROGRAM ENTREPRENEURIAL JOURNALISM
4-MONTH PILOT PROGRAMOPEN TO HACKS AND
HACKERS ALIKE LAUNCHES IN FEBRUARY
FELLOWSHIPS & SCHOLARSHIPS AVAILABLE FOR TOP CANDIDATES
APPLY BY JAN. 21For more info e-mail Jeremy Caplan, Director of Education: [email protected] or
visit: http://bit.ly/entrepjourno
HACK THE FUTURE OF JOURNALISM
Apprenticeship Program 2011
Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism
Apprenticeship ProgramTow-Knight Center for Entrepreneurial Journalism
@ The CUNY Graduate School of Journalism
The Tow-Knight Center for Entrepreneurial Journalism
Efficient LearningFruitful Cross-Pollination
Brainpower Boosts
What Worked Well
Real World-ism HelpsPartnerships are Crucial
Prototypes Matter
What We Learned
Starting the JourneyFinding Models that Work
Some Surprising Secrets to Success...
Success Requires...
...Real World Outreach
Success Requires...
...Real World Outreach...Multiple Revenue Streams
Success Requires...
...Real World Outreach...Multiple Revenue Streams
...Networks & Partnerships
Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships...Gradual Ramp-Up
Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality
Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design
Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design...Stellar Team
Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design
...Stellar Team...Effective Multimedia
Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design
...Stellar Team...Effective Multimedia
...Strong Sales
I. PreparationII. DevelopmentIII. Management
Market Research:QuantitativeQualitative
Preparation
Competitive Analysis:What’s Working Already
Where Are the Gaps
Preparation
Creating the ContentResearching the Revenue
Planning the Budget
Development
Assessing Your SkillsBuilding Your Team
Developing Partnerships
Management
Audience OutreachListening and Connecting
Management
Learning and PivotingMeasuring and Adapting
Additional Resources:bit.ly/ejsteps
newsinnovation.com/models
More Info: bit.ly/entrepjourno
Lend a Hand? bit.ly/helpcuny
- @jeremycaplan