upchime presentation at 1 million cups sacramento
TRANSCRIPT
![Page 1: Upchime Presentation at 1 Million Cups Sacramento](https://reader034.vdocuments.mx/reader034/viewer/2022051521/5a66ed757f8b9ae45c8b4795/html5/thumbnails/1.jpg)
UpchimeEmail marketing in one click.
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Nathaniel Adams - Front End Engineer
- Berkeley SETI Research CenterUndergraduate Data Science Researcher - D3.js
- Stanford UIFFellow
Aaron Hartigan - Full Stack Engineer
- Screen Solutions Intl.Front End Developer - React/Redux/Mocha
- FLC Data ScienceLead Developer - CordovaJS/AWS Lambda+S3
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Small businesses have two bad
options with email marketing.
Complicated web tools Hiring email marketer
• Cheap, but time consuming
• High skill barrier
• Often ineffective without
marketing experience
• Easy, but very expensive
• Low transparency
• Hard to evaluate marketer’s
skills & insights
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Small businesses simply don’t
do email marketing.
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The Solution
Automate the user experience by
doing email marketing in one click.
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Market Overview
$38 : $166%40x Customer
Acquisition
SMBs not using email
marketing
Customer acquisition via
email marketing vs. social
media
Average ROI for email
campaigns
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Business Strategy
Revenue Model: Free with tiered subscriptions for
additional features (e.x. Slack, Asana, Drift)
Target customer: Small businesses, independent
workers, email marketers
Customer Acquisition: Targeted advertising, social
media strategy, email marketing blog
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Competitors and us
Quickly and easily delivers small,
digestible email campaigns.
Focuses on a suite of tools to build
campaigns encompassing a brand.
Utilizes POS data to automate the
delivery of relevant email campaigns.
Streamlines the UX by curating
campaigns based on user/industry data.
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Today Beginning 2018 End of 2018
• Grow to 50 users
• Integrate content from
social media and
blogs
• 2000 users
• Integrate machine
learning to improve
campaign generation &
analytics
• Launching beta
• Customer development
Future
• Launch integrations
platform
• Leverage data to create
additional revenue
sources
• Automate additional
marketing channels
Milestones