I n t e g r a l D e s i g n S t u d i o

WHAT IS UPASANA?

O u r s i s a J O U R N E Y o f d i s c o v e r y o f T R U E - S E L F . Where d i f f eren t paths converge for a seamless EXPERIENCE.

SOCIAL RESPONSIBILITY

S E A M L E S S C R E A T I V I T Y AGELESS FASHION

C U L T U R A L CONNECTION

DESIGN EXPERIMENTATIONB U S I N E S S V I A B I L I T Y

SPIRITUAL PROGRESS

THE RED DOTWE ARE

Origin of THE RED DOT : “Hymn of Creation” known as Nasadiya Sukta in Rig Veda (c. 1500–1200 BC)

The point at which creation

A sacred symbol of the cosmos in its

BEGINS& may become UNITY.

un-MANIFESTED state.

WHO WE ARE, WHAT WE DO & WHY DOES IT MATTER

Born out of Auroville within the multi-cultural society, we explore the INBOUND JOURNEY, in simplicity & sublime explorations. In creating

opportunity to cater both conscious and sub-conscious holistic lifestyle.

We aim to reach it through fashion, textiles, crafts and design.

"Auroville is meant to be a universal town where men & women of all countries are able to live in peace & progressive harmony, above all creeds, all politics & all nationalities. The purpose of Auroville is to realize human unity." The Mother

OUR GUIDING PATHS

.........Utilize Fashion As ‘Design Tool For Change’

.........Invoke Business To ‘Explore Social Responsibility’

.........Elevate Design ‘Beyond Beauty & Vanity’

.........Garner Partners For ‘Holistic Resource Utilization’

FOR US GOOD DESIGN IS

INNOVATIVE, AESTHETIC, UNDERSTANDABLE, UNOBTRUSIVE, HONEST, LONG-LASTING,

THOROUGH, SUSTAINABLE & MAKES PRODUCT USEFUL

“Simplicity is the ultimate form of sophistication” Leonardo Da Vinci

THIS IS A JOURNEY TO DISCOVER THE SUPREME SELF, WHO DWELLS WITHIN. SPREADING OUT TO THE SKY ABOVE & ROOTED TO THE SOIL BENEATH

Image Courtesy : Tree of Life, Infinity Tree Wall Decor By HumdingerDesignsEtsy https://www.etsy.com

IDENTIFY : The next big thing

within our core principles.

CREATE : An organization

adaptable to change, against being the

strongest or the most intelligent.

ADAPT : To the new in our

path. Reaching out to the next big thing,

instead of protecting what's already

created.

INVEST : In ideas & people, who do not have

everything figured out. (Who Adapt!!).

NURTURE : People who find path

& peace in chaos (And, thrive on taking

action instead of always being right)

HOW WE WANT TO REACH THERE

IDENTIFY CREATE ADAPT INVEST NURTURE

OUR INBOUND JOURNEYIs where creation BEGINS & may become UNITY.

we SEEK & PLAN

FIND & CREATE

CONNECT & CONVINCE

CONVERT & DELIGHT

CARE & SHARE

S TRANGER & D I S C O V E R T H E I R TRUE-SELF

U P A S A N A I S W H E R E O N E S H O U L D C O M E A S A C O M P L E T E

THE STRATEGY

CREATE A HOLISTIC DIVERSIFIED ORGANIZATION.

OPERATE ON MULTI-PATHS CHANNELS, ENSURING MINIMAL INTER-COMPETITION ON AESTHETICS, HYGIENE, PRICE-POINTS ETC.

TARGET SPECIFIC CONSUMERS ACROSS DEMOGRAPHY, GEOGRAPHY, MARKETED VIA MULTI-SALES CHANNELS LIKE RETAIL, WHOLESALE, E-COMMERCE ETC.

COVER 360-DEGREE MARKETING CAMPAIGN BOTH TRADITIONAL AND DIGITAL.

MAINTAIN HEALTHY BUSINESS ETHICS, ENSURING STRONG CASH FLOW WHICH WILL BE UTILIZED THROUGH RE-INVESTING IN BUSINESS, PAY-DOWN DEBTS, FUND SOCIAL INIT IATIVES & STRONG SUPPLY CHAIN MANAGEMENT.

NURTURE WORLD CLASS TEAMS & PARTNERS ENSURING PASSION, INTEGRITY, INDIVIDUALITY, PARTNERSHIP AND ACCOUNTABILITY.

WHAT WE DOW I T H I N F A S H I O N , T E X T I L E S , C R A F T , D E S I G N & L I F E S T Y L E R E T A I L

WOMENSWEAR

MENSWEAR

KIDSWEAR HOME

YOGAWEAR

ACCESSORYMEDICINAL

TEXTILES

SOCIALPROJECTSRETAIL

HOW WE DO ITA C L E A R D I V I S I O N T O O U R D I R E C T I O N S

LUXORE

EXTRAVAGANT IMPECCABLE HEIRLOOMS

CLASSSIC

NATURAL RELAXED TIMELESS

ARTSY

ASYMMETRICAL ADVENTUROUS

EXCITABLE

NOTO SUSTAIN OUR SOCIAL PROJECTS IN THE SCALE WE DO, WE NEED TO BECOME SELF-SUFFICIENT & SURPLUS IN OUR RESOURCES. WHICH MEANS WE HAVE TO RUN A SUCCESSFUL (read, PROFITABLE) COMPANY.

DOES THIS MEAN WE ARE ONLY ABOUT SERVICE?

BEC AUSE , BANKRUPT COMPANIES C ANNOT DO MUCH OF SOCIAL GOOD.

SALES CHANNEL & SALES

THE BUSINESS MODELF R O M C O N C E P T , C R E A T I O N T O C U S T O M E R S

MATERIAL DEVELOPMENT

DESIGN & PATTERN

MERCHANDISING

BRANDING & MARKETING SALES

CUSTOMER CARE

MATERIAL MAKING

PLANNING & PRODUCTION

WAREHOUSE/ INVENTORY CONTROL/

SCM

IT & INFRAACCOUNTS

& FINANCE

CUSTOMER

TIER 1

TIER 2

TIER 3

THE SALES MODELR E A C H I N G T O T H E C U S T O M E R S

ORDER FULFILMENT

FLAGSHIP STORES

MULTI CHANNEL

RETAIL

COMPANY MULTI

CHANNEL RETAIL

EXCLUSIVE PARTNER

SHIP

FAIRS & EXHIBIITION

PARTNER ONLINE

COMPANY ONLINECUSTOMER

SOCIAL INITIATIVEST H E R E A S O N W H Y W E A R E I N B U S I N E S S

YESWE ARE PASSIONATE ABOUT HOW WE CAN BE THE WHEEL OF CHANGE. HOW WE CAN CREATE OPPORTUNITY IN CHAOS. HOW WE CAN BRING A HEALING TOUCH THROUGH FASHION & DESIGN

L E T S T A K E Y O U T H R O U G H A F E W O F O U R S O C I A L I N I T I A T E S

A f t e rma th o f t he 2004 t sunami t ha t c r ea ted ha vo c on t he ea s t c oa s t o f I nd ia ga ve b i r t h t o Tsunamika a s a t r auma counse l i ng & l i ve l i hood p rog r am fo r f i s he r woman commun i t y. S i n ce t he beg inn ing o f t he p r og r am, ove r 5 m i l l i on do l l s ha ve been made by hund reds o f pa r t i c i pan t s .

Tsunamika connec t s peop l e & i s d i s t r i bu t ed a r ound t he wo r l d a s ‘Gif t Economy’ . I t ha s been endo r sed and a cknow ledge by UNESCO .

Ove r a de cade l a t e r, Tsunamika i s g r ow ing s t r onge r i n he r new a va ta r t o r ebu i l d t he deep conne c t i on be tween humans & env i r onmen t . She has a l s o f ound a spa ce i n t he ch i l d r en ’s edu ca t i on a s a pa r t o f t he i r cu r r i cu lum.

For more details & how to participate in the program , visit www.upasana.in

TSUNAMIKA IS ALWAYS GIFTED, NEVER SOLD!

Wai t i ng t o s ee a b i g change , we mos t l y f o r ge t t o r ea l i z e t ha t a s imp le “Sma l l S t ep” cou ld be t he beg inn ing o f t he b i g change we w i sh t o s ee .

Upasana i n i t i a t ed ‘ Sma l l S t ep s ’ on Ea r th Da y on 22nd Ap r i l , 2007 w i t h t he i n t en t i on t o s t op po l l u t i on by no t c r ea t i ng i t . I t s uppo r t ed a dual-purpose mode l i n su s t a inab i l i t y. The se hand - c r a f t ed bags gene r a t ed j ob s and en su re i n a sma l l wa y t he cu rb ing o f d i spo sab l e p l a s t i c c a r r y bags . S i n c e i t s i n c e p t i o n , o v e r 10 m i l l i o n “compac t , aesthetic & eco-fr iendly” bag s ha ve been r e t a i l ed i n t he marke t , c r ea t i ng hund reds o f j ob s .

For more details & how to participate in the program , visit www.upasana.in

The p l i gh t o f t r ad i t i ona l c r a f t s i s a g l a r i ng r ea l i t y i n t he f a ce o f mode rn i za t i on . I n 2006 Upasana & BSF c o l l abo r a t ed t o i n t e r vene .

A s a f i r s t i n i t i a t i ve , 13000 s i l k s ca r ve s we re c r ea ted a s c o rpo r a t e g i f t . Varanasi Weavers a s a s o c i a l bu s ine s s , t ook many s t ep s t o bu i l d c apac i t y o f t he p r o j e c t - i n c l ud ing de s i gn , marke t i ng & so c i a l ou t r ea ch s e r v i c e s t ha t ha ve had t ang ib l e qua l i t a t i ve bene f i t s . S t r eng then ing a r egu la r s t r eam o f o r de r s t ha t g i ve s wea ve r s a s t eady f l ow o f i n come .

Upasana c r ea t i ve l y u se s t he Va r anas i t ex t i l e t ha t embody t he g l oba l woman . F r om l o s t c r a f t t o r e t a i l ch i c , r evamp ing l o s t t r ad i t i on s f o r r e t a i l .

E x q u i s i t e B e n a r a s t e x t i l e s h a v e b e e n p r e s e n t e d i n Eth i ca l Fashion Show (2008) , Pa r i s , F r an ce & Varanasi - A t imeless journey . E xh ib i t i on i n Pond i che r r y Feb rua r y, 2011

For more details & how to participate in the program , visit www.upasana.in

Paruthi i s a bu s ine s s c o l l abo r a t i ve s t r i v i ng t o p r o t e c t & p romo te t he f r ag i l e c o t t on commun i t i e s o f Tami l Nadu . Thus c r ea t i ng a su s t a inab l e t ex t i l e f u tu r e .

Upasana & Bestseller Fund c ame t oge the r t o l aunch t he o r gan i c c o t t on p ro j e c t . Th i s p r o j e c t was a imed a t add re s s i ng t he vu lne r ab i l i t y o f f a rmer s i n t oda y s c ommer c i a l -m inded wo r l d t ha t l ook s a t p r o f i t s beyond we l l - be ing . The ques t i on t ha t i t i n t ended t o an swe r a r e :

• What can be done? • How can a co s t - e f f e c t i ve & e co - f r i end l y p r a c t i c e be r e - i n t r oduced? • How to sa f egua r d t he f a rmer s f r om money - l ende r s , i n t e r e s t ba cked

bank s & pe s t i c i de compan ie s? • How to make ag r i cu l t u r a l p r a c t i c e c on t r i bu t e t o na t i ona l and g l oba l

hea l t h? • How do f a rmer s c on t r i bu t e t o l a r ge r su s t a inab l e p r a c t i c e s? • How to suppo r t ou r f r ag i l e e co - s y s t em?

F r om seed t o sa l e , Paruthi i s s o c i a l l y & env i r onmen ta l l y a su s t a inab l e p r o j e c t u s i ng on l y t he mos t e th i ca l p r a c t i c e s f o r t he ea r th & t he co t t on commun i t i e s o f r u r a l I nd ia .

J o in u s , f o r a new wa y o f l i v i ng , c a r i ng and da r ing .

For more details & how to participate in the program , visit www.upasana.in

JAN AK I i s a r e t a i l p r o j e c t o f Upasana t o p r omo te o r gan i c and su s t a inab l e l i f e s t y l e , whe re o r gan i c i s t he wa y o f l i f e . A un ique comb ina t i on o f t r ad i t i on and mode rn i t y. L i f e s t y l e p r oduc t s t ha t s peak o f s imp l i c i t y. whe re t he na tu r a l i s beau t i f u l .

S t ep i n a t Janaki, Shop no. 30, Romain Rolland Street, Pondicherry 605 001.

The se a r e t he o r gan i ca l l y c on tou red & c r a f t ed fu rn i t u r e l i ne f r om Upasana . I t u se s t he na tu r a l f ea tu r e s on t he wood e r oded t h r ough na tu r a l f o r c e s and r e in f o r c e s t hem a s ae s the t i c s t o t he f i n i shed p roduc t .

Prakrit a s ynonym o f na tu r a l , was bo rn ou t o f a na tu r a l d i sa s t e r, t he Thane Cyc l one (29 th De cember 2011) . I t was an e f f o r t t owar d s t r an s f o rm ing a c r i s i s i n t o an oppo r tun i t y by c r ea t i ng su s t a inab l e f u rn i t u r e s .

To expe r i en ce t he exc l u s i ve l i ne s o f f u rn i t u r e , s t ep i n a t Janaki, Shop no. 30, Romain Rolland Street, Pondicherry 605 001.

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I n t e g r a l D e s i g n S t u d i o

THE RED DOTWE ARE

REACH US AT : w w w . u p a s a n a . i n o f f i c e @ u p a s a n a . i n