UPAR Products & ExpectationsMAJ Mike Petersen

Why a Hometown News Release?The Hometown News Release program takes the information provided and produces a short story, then markets that story to the news agencies in your hometown areas and to those of your family. This is done with the information that you provide, so accuracy is extremely important. It only takes a couple of minutes to fill out the form so we can share the Guard story with our local communities, state and country.

When would I use a Hometown News Release?

•Graduation from military schools •Promotions to E-3 or higher •Selection to E-9 or O-6 or higher •Participation in major exercises or overseas deployments •Awards of Army Achievement Medal or higher •Re-enlistment or retirements •Individual achievements: •Receipt of college degree, include field of study •Non-Commissioned Officer of the Month Quarter or Year •Direct commissions and warrants •Competition winners •Assumption of command

Request for Coverage

External Media Opportunities

•Interesting Training Opportunities•Open Houses•Changes of Command•Freedom Salutes•Send-Offs•Homecomings•Operation ELF•Breakfast with the Easter Bunny•New Equipment•Groundbreakings/Ribbon Cuttings•VIP Visits•Combined Training

Press Release Templates

•Promotions•School Graduations•Retirements•Awards•Change of Command•Others

Checklist for Establishing Official Social Media Pages

CTNG Social Media Admin Information Form

Our Expectations of You •Take Photos of Training and Send them in with CutlineTake Photos of Training and Send them in with Cutline•Write ArticlesWrite Articles•Contact Use Anytime with Ideas, QuestionsContact Use Anytime with Ideas, Questions•Never Release ANY Info or Product Directly to the MediaNever Release ANY Info or Product Directly to the Media•Notify Us of:Notify Us of:•Change of Email AddressChange of Email Address•Transfer units or leave the CTNGTransfer units or leave the CTNG•Training eventsTraining events

•Become best friends with yourBecome best friends with yourUnit Readiness & Training NCOs Unit Readiness & Training NCOs

What You Can Expect From Us

•Availability via Email or Phone•Recognition of Outstanding Work•Provide Resources/Equipment as Needed and if Available•Editing & Feedback•Assignments of Missions When Possible•On-Site Assistance When Needed•Media training for your unit

Some Parting Thoughts• Remember: What we think is routine is cool to

civilians!• “If your mother tells you she loves you, check it

out”• Use language civilians understand (i.e.

operations, not G-3)• Get out and get photos during drill weekend if

you can!• If it is worth a picture, it is worth attention to

detail on the 5 Ws!

QUESTIONS?