Human Factors International, Inc. User Experience for a Better World

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Neuro Web Design: What makes them click?

UPA June 2011

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40,000,000

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40

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yesterday was he aggressive she.

was rude lady that yesterday.

my disturb work it don’t.

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his you boy respects the.

your appreciate gesture until I.

always to waits he patiently.

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sleeping far the dog is.

begin green hat is my.

cold can always snow is.

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Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006.

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Gives help 85% of the time

Latane, B., and J.M. Darley. “Group Inhibition of Bystander Intervention in Emergencies.” Journal of Personality and Social Psychology 10 (1968): 215-21.

One bystander

Gives help 31% of the time

Five bystanders

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Chen, Yi-Fen, Herd behavior in purchasing books online, Computers in Human Behavior, 24, (2008), 1977-1992.

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Kunz, P.R. and M. Wolcott. 1976. Season’s Greetings: From my status to yours. Social Science Research, 5:269-278.

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Gamberini, Luciano, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. 2007. Embedded persuasive strategies to obtain visitors' data: Comparing reward and reciprocity in an amateur, knowledge-based website. In Persuasive Technology, Second International Conference on Persuasive Technology. New York: Springer.

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just how good is the cookie?

Worchel, Stephen, Jerry Lee, and Akanbi Adewole. 1975. Effects of supply and demand on ratings of object value. Journal of Personality and Social Psychology. Vol 32(5), 906-914.

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Bechara, A., H. Damasio, D. Tranel, and A.R. Damasio. 1997. Deciding advantageously before knowing advantageous strategy. Science. 275, 1293-1295.

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Singer, T., B. Seymour, J. O’Doherty, H. Kaube, J.D. Dolan, and C. Frith. 2004. Empathy for pain involves the affective but not sensory component of pain. Science. 303: 1157-1162.

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The only true wisdom is in knowing you know nothing.

-- Socrates

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Susan Weinschenk, Ph.D. susan@humanfactors.com www.humanfactors.com

715-352-2816 @thebrainlady