Untangling the complexity of delivering applications to China

December 2016

Speakers

Xiaolin GongSpecial Projects Cloudflare

Trey GuinnSolutions Engineering Cloudflare

Tom PasekaNetwork Engineering Cloudflare

• User-oriented, self-learning platform that becomes more performant and secure with every request

• Used by more than 4 million Internet facing applications in 150+ countries

• Network of 101 data centers in 49 countries (and growing!)

• Sit in front of ~10% of all Internet requests (2 billion+ monthly active users)

• 24/7 customer service from our offices in San Francisco, Austin, London, Singapore

Our Mission: Help Build a Better Internet

Source: Statista

• 20%+ of the Internet population

• 35% of global eCommerce spend

• Ranked 91st in Internet speed

• Web performance is critical to sales conversion

• 1 second page load delay → 7% reduction in conversion

• 3 second load time → 20-40% bounce rate

China’s Massive Online Economy

Cloudflare’s China Service helps our customers navigating setting up and improving their online presence in China, offering a one-stop-portal experience for your global traffic needs

Helping You Navigate in China

Frequently Asked Questions:

• What is an Internet content provider (ICP) license? How do I apply for one?

• Do I need to host my website / application inside of China?

• How is Cloudflare able to accelerate my performance in China?

• How do I turn on Cloudflare’s China Service?

The Internet in China

• Dominated by 3 providers

• China Telecom the Largest ISP Globally

• China Mobile the Largest Mobile Telecom Globally

China Telecom and China Unicom account for around 20% of all fixed-line broadband services globally!

Source: China Telecom Americas

The Internet in China

• The scale of Internet in China is hard to perceive externally

• Imagine 50% of US Internet users condensed into an area the size of California. This represents just one or two Provinces out of 23 in China!

• Internet in China is very fragmented

• Access between providers is often slow or congested

• Access between provinces oftens slows down during peak times

• Access to Internet outside of China can be unreliable

The Internet in China

• Packet loss and latency can heavily impact performance

• Poor performance for applications hosted outside of Mainland China (including HK)

• Additional latency of 60ms, which is typical for Beijing to Hong Kong, will significantly reduce performance

• Poor performance, slow page times and timeoutsSource: China Telecom Americas

The Internet in China

• Cloudflare has 25 Data Centers operating in Mainland China, across:

• 24 different cities

• In 14 different provinces and

• Connected to all three major ISPs

• Cloudflare is able to reduce latency by localizing the traffic to the closest regional Data Center, also eliminating packet loss

Same Great Service in China

Network Edge as a Service

• DNS

• SSL

• Load Balancing

• CDN

• WAF

• DDoS Mitigation

• Rate Limiting

• Analytics

• What is an ICP?

• Who needs one?

• How do you get one?

• How long does it take?

Internet Content Provider (ICP) License

Average Page Load Time in Seconds Before/After Cloudflare

Website Availability Before/After Cloudflare

Questions?

For more information on Cloudflare’s China Service, visit https://www.cloudflare.com/network/china/

Thanks for joining us!