unspoken clothing
DESCRIPTION
http://unspokenclothing.tumblr.com/TRANSCRIPT
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UNSPOKEN CLOTHING2012 BRAND GUIDE LINES
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CONTENTS //4 BASIC OVERVIEW
6 WHAT UNSPOKEN IS ABOUT
8 UNSPOKEN LOGO’S
10 UNSPOKEN LOGO STANDARDS
12 UNSPOKEN COLOURS
14 OUR TYPE FACE
16 WEB PAGE
18 SIGNAGE
19 STATIONARY
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THESE ARE SOME BASIC RULES TO FOLLOW FOR UNSPOKEN, BUT REALLY WHO FOLLOWS BY THE RULES ANYWAY ?
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BASIC OVERVIEW// Owner, founder, and head designer Richard Fox has made Unspoken Clothing an ode to standing out rather than fitting in, big ideas instead of small minds, and not settling for mediocre threads.
Fresh designs inspired by predominantly by BMX, music and urban culture. Unspoken is that nagging feeling when you put on that shirt that is the ‘safe choice’, Unspoken is that time when you lost ‘the girl’ to that guy in the cool threads, Unspoken is dope designs on dope shirts.
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WHAT UNSPOKEN IS ABOUT // A youth brand that targets scenes within underground BMX, Skate and music. The identity is portrayed through a fresh organic modern look with hand painted aspects that can be recognized by youth today
Unspoken is driven from many forms of inspiration taken from within the idea of Rebellion, chaos and anti social behaviour to create a theme or such a vision that drives from youth culture of today. The creative ideas that these themes produce form a narrative that can be used to construct artworks for the brand.
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“FASHION IS ABOUT CREATING A GARMENT AND BEING DIFFERENT, FROM
THERE YOU DEVELOP A STYLE.”
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UNSPOKEN LOGO’S //The Unspoken logo’s portray an outward expression of the modern culture of today that surrounds young adults everyday, and visually symbolises contemporary art around us everyday.
The typeface is a classic grunge type style but organised in a contemporary style. This is a reflection of the style that surrounds us in our day to day lives.
Corporate logo’s are to be only used for Clothing Tags or branding items i.e. Stationary, Posters etc.
The crossed out logo can be used in substitute to the Corporate logo or the corporate Type, if the style suits and contrasts well with the artwork or Photograph.
Corporate Vector Logo //
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“Not everything has to look the same in art today, so we decided to create a logo with a clean but deconstructed look to represent the idea that people are
sometimes ‘Unspoken’ to other people or get that feeling of loneliness”
Corporate type logo / Crossed out logo //
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Minimum size 40 mm X 23 mm
Maximum clear space around logo
UNSPOKEN LOGO STANDARDS //Alterations to this identity presented in this manual are prohibited unless approved by Creative Director. This applies to typeface, proportions and placement of graphic elements.
Approved colours must be used.
The Unspoken vector must be legible.
The Logo is to be surrounded by a clear area of 20mm from the size the logo is presented.
Minimum size is to be 40 mm x 23 mm
Corporate logo min size /max clear space //
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Minimum size 40 mm X 23 mmMinimum size 40 mm X 23 mm
Maximum clear space around logoMaximum clear space around logo
Crossed logo min size / max clear space //
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UNSPOKEN COLOURS //Pantone violet C / Pantone cool gray 9 C / Pantone cool gray 11 C
Pantone process black C / White
Tints & Tones of these can be used.
Approved colours must be used.
The Unspoken vector must be legible.
Clothing artwork the colours may be different.
Pantone Violet C
Pantone Cool Gray 9 C
Pantone Cool Gray 11 C
Pantone Process Black C
Unspoken colours //
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CORPORATE LOGO COLOURS //Pantone violet C / Pantone cool gray 9 C / Pantone cool gray 11 C
Pantone process black C / White
Tints & Tones of these can be used.
Corporate Logo Colours //
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abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 (.,:;?!$&@*)
OUR TYPEFACE //Adobe Caslon proThe Adobe Caslon Pro type family is our corporate font.Not that any of us dress in suits.Caslon is a nice stylish font good for titles and names.Use it where appropriate.
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abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 (.,:;?!$&@*)
BODYTEXT //CandaraCandara Type family use where appropriate.Only use for body text unless giving authorities to do so.If unable to use Candara then Arial can take its place.
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WEB PAGE//
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FACEBOOK PAGE //
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UNSPOKENSIGNAGE //
“THESE ARE ONLY MOCK UPS”
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www.unspokenclothing.co.nz // [email protected]
DESRCIPTION QTY UNIT RATE AMOUNTITEMNO:
Invoice00 - 000 - 001
DETAILSINVOICE TO:
00001
03 0637 0500887 005 | Westpac, Gisborne Branch TOTAL: $150.00
NOT GST REGISTERED
October 27 2012
John Doe59 Naylor StreetHamilton, New Zealand
STATIONERY //
October 27 2012
John Doe59 Naylor StreetHamilton, New Zealand
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On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document. You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look.
You can easily change the formatting of selected text in the document text by choosing a look for the selected text from the Quick Styles gallery on the Home tab. You can also format text directly by using the other controls on the Home tab. Most controls offer a choice of using the look from the current theme or using a format that you specify directly.
To change the overall look of your document, choose new Theme elements on the Page Layout tab. To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the original contained in your current template.
Sincerely
RICHARD FOXCreative Director
www.unspokenclothing.co.nz // [email protected]
RICHARD FOX //
Creative Director // E: [email protected] W: unspokenclothing.co.nz M: 027 322 3817
facebook.com/Unspokenclothing // unspokenclothing.tumblr.com
