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unNiched(micro): Scratch, Sniff and Learn OWD Text Based Patient Monitoring and Messaging Okey Okuzu, Founder/CEO, InStrat Global Health Solutions October 25, 2011 New York, NY

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unNiched(micro):Scratch, Sniff and Learn

OWD Text Based Patient Monitoring and Messaging

Okey Okuzu,

Founder/CEO, InStrat Global Health SolutionsOctober 25, 2011

New York, NY

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Family & FriendsMedical Providers

Service Providers

OneWorldDr (OWD) Platform is a Mobile Health Connectivity System Based on Text and Email

Integrates with existing Cell

phone systems

Provides electronic link between Provider Patient Care Sponsor Community

Enables Remote health monitoring Chronic disease management Patient Health Messaging

2

Patients

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OWD Proactively notifies patients to take their readings and respond; and notifies physicians/caregivers if readings are abnormal

At scheduled time Patient

receives reminder SMS/email to

take BP/BS/Wt reading and reply

with the reading

Patient takes current reading

and replies in required

format (e.g. BP 180/110)

Patient receives

confirmation that reading

has been received and

processed

If reading is above normal: Patient,

Caregiver, Doctor get an alert – Example:

Alert!: Current BP: 180/110 is outside

target level.

Doctor/Caregiver has

two means to get

additional Patient data:

Web Portal

(Desktop, laptop,

tablets, smart

phones)

Cell Phone: non -

smart phones

Doctor/Caregiver

determines next

course of action

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OWD Business Value Proposition is a Potential Reduction in Acute Incidents

Acute IncidentAcute Incident

Condition Gets WorseCondition Gets Worse

Situation NormalSituation Normal

BCN Intervention: Leads to early detection

BCN Intervention: Leads to early detection

Condition Get’s Necessary Attention and Better

Condition Get’s Necessary Attention and Better

Reduce acute incidents by 26% to 39%*!

!In a six month trial involving 50 patients with no other interventions, 16 patients or 32% of the sample progressed to satisfactory control of their pathology and another 15 or 30% remained poorly controlled and their care was escalated

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OWD Platform is a Powerful Application of a Simple Technology for CV Patient Engagement

Diseases Targeted Readings Monitored Devices Supported

Hypertension

Heart Failure

Diabetes

Asthma (planned)

Blood Pressure

Blood Sugar

Weight

BMI

Temperature

Other Service Features

Desktop Computers

Laptops

iPads

Android Tablets

iPhones

Android Phones

Non-smart phones

Interactive Voice

Calls

Medication

Reminders

Refill Reminders

Appointment

Alerts

Wellness and

nutritional SMS

messaging

Pharmacy Alerts

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OWD Pilot Program Results• Sponsor: Heineken NV (Nigeria) • Duration: 6 months (March 2011 –

September 2011)• Number of Patients: 50 • Patient Profile: Full time employees across 7

manufacturing sites; moderate/severe diabetes and hypertensive patients

• Readings Monitored: Blood Pressure, Blood Sugar (Twice weekly)• Equipment Used: Blood pressure meters and

glucometers, test strips provided by Sponsor

• Thresholds: Company medical adviser set upper and lower thresholds for patient readings

• Action: Alerts sent to patients’ doctor/nurse when reading

exceeded thresholds • Follow up: Patient were invited for special

consultation and plan of action to bring down numbers

• Results:– 16 (32%) progressed to satisfactory control of

their pathology,

– 15(30%) remain poorly controlled and require further medical intervention.

– 19(38%) were non compliant for several reasons

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Patient Testimonial

• ~ 1 Minute Video

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OWD Monitoring Expanded to Include Messaging• OWD capability expanded to monitor additional chronic conditions

• InStrat and Anadach Group have collaborated to

– Develop and deliver customized health information to

subscribers’ mobile phones by SMS

– Messaging includes:

• Health Education, Wellness Tips, Chronic Disease Management

• Locally nuanced dietary and nutritional advise

• Interactive Health Information on difficult subjects

– STDs, HIV, ED, Drug Abuse, Mental Illness, Women’s Sexual

Health

• Messaging service has been scaled up to 2,000 + subscribers

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Demonstration

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http://www.anadach.com/

InStrat Global Health Solutions

http://www.innovationstrategies.net

+ 1 862 596 3548

[email protected] [email protected]

+1 626 610 3233