unlocking audience participation rev2.0
Post on 17-Oct-2014
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DESCRIPTION
Engage your audience then take them on an emotional journey if you want want to influence, persuade and move them to action. Your goal is to create an event that is both remarkable and memorable.TRANSCRIPT
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Begin with the end in mind
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Begin with the end in mind
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Describe the session’s desired outcomes
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Begin with the end in mind
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Create a compelling title for your session
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Choose a session title that indicates who should attend
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Choose a session title that speaks to your audience
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Preparation 1
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Prepare your thoughts
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Anticipate their expectations
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Research = Credibility
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The Workshop 2
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Make a strong start
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Set the ‘rules’ up front
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Establish what is out of scope
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Stick to your plan
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Capture their interest
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Capture their attention
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Get them excited
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The 1st 5 seconds is critical
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You don’t get a 2nd chance to make a 1st impression
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"The answers in the room"
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"The answers in the room"
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Show them your vision of the session
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Give them the “Big Picture”
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The Power of 3
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Keep the discussion moving
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Focus their attention
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The journey is non-linear
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Keep them together
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Delivery Dos and Don’ts 3
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It’s not about you
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Encourage participation
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Gain a new perspective
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Respect your start and finish times
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Content Dos and Don’ts 4
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Anticipate the unexpected
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Overcome speed obstacles
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Stop: Pause, take a break, recap and then move on
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Involve your Audience
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Engage your Audience
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Speaking with your hands
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Deliver something for everyone
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Workshop Conclusion 5
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Change their perspective
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Get them to ‘lift their gaze’
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Get them to buy your ideas
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Seek participant feedback
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End with the beginning in mind
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Workshop Flight Path Checklist
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SalesChannel Europe ©2009 All rights reserved
Workshop Checklist
• Start with the end in mind
• Do your preparation. Plan your time
• Start strong. “You don’t get a 2nd change to make a 1st impression.”
• Involve them immediately by asking questions: open -> closed
• Create clarity by telling them the session’s objectives and timing
• Involve, involve, involve everyone all of the time
• Use stories, anecdotes and humor to maintain momentum
• Pace yourself and make sure that you end on time
• Don’t judge: all comments and opinions are equally valid
• Finish strong: summarize key ideas and actions, agree next steps
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SalesChannel Europe ©2009 All rights reserved
Workshop Checklist
Remember:
1. You are the workshop facilitator, not the presenter
2. Treat everyone as individuals, not by title or company
3. The answer is in the room. You have to bring it out!
4. Enjoy yourself. If you have fun they will too!
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David R EdniePresident & CEO
SalesChannel Europe SARLPh: +33 676 600 925
Email: [email protected]: www.saleschannel-europe.com
Blog: http://saleschannel.blogspot.com
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