unleash your social media kungfu: techniques and tools everyone should know - ben teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Techniques and tools everyone should know


Engage the right audience Boards don’t hit back


Engage your audience

Why? Why does your NFP

exist?

Tell a story

Who? Who are

your audiences?

Use personas

What? What are

they looking for?

Ask, monitor

How? How do they

want it delivered?

Measure your

channels


Content combos Cowabunga!


Super content combo

Catchy title with keyword

Sub headings & bullet points

Strong visuals

Engaging copy

Social media

enabled


Time it right Find your rhythm


Scheduling your posts

• Bulk scheduler

• Week/Month

• Campaigns Long term

• Auto scheduler

• Daily posts

• News Short term

• Replies

• Thanks

• Retweets Immediate


All in the timing


Scheduling in Facebook


The tool kit Even batman uses tools


Content tools

CMS

Wordpress

Drupal

Joomla

Content Calendar

Excel

Calendar (Google/Outlook)

Podio/Basecamp

Image editor

GIMP/Paint.NET

Adobe

Fotor

Image sources

Stock.xchng

Flickr Creative Commons

Incommon Images


Social media tools

Management (all-in-one)

HootSuite

Sprout Social

Radian 6

Monitoring

Google Alerts

Social Mention

Measurement

Twenty Feet

Facebook Insights

Google Analytics


http://www.connectingup.org/learn

unleash your social media kungfu: techniques and tools everyone should know - ben teoh

Education

right audienceboards

arethey lookingfor

doesyour nfpexist