unleash your inner asker - ignited fundraising · mind by telling one’s heart.-brené brown lion...
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Unleash YourInner Asker
Presented by Andrea Kihlstedtfor theIgnited Online Fundraising Community November 17, 2011
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Why Asking Matters
ABILITY to giveBELIEF in the missionC�������with org
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In Person 75%
By Phone 25%
By Mail 2%
Asking in person is the most effective fundraising you can do...
asks result in a gift3 out of 4
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Why Don’t We Ask More?
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123
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3 reasons youDON’T do it more
often.
3 reasons youSHOULD do it more
often.
Makes you VULNERABLE
Your world willEXPAND
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Lizard Brainand
Lion Heart
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Lizard Brain = Caution
Lion Heart= Courage
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Courage: To speak one’s mind by telling one’s heart.
-Brené Brown
Lion Heart= Courage
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Lizard Brain meets Lion Heart
Lizard Brain meets Lion Heart
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Lizard Brain meets Lion Heart
1. Commitment
2. Culture
3. Comfort
1. Commitment
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1. Commitment
2. Culture
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Make AskingVisible
2. Culture
2. CultureTrain People toAsk
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3. Comfort
Asking Styles
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Many ways to be EFFECTIVE
Many ways toASK
How you Interact with People
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Introvert
How you take in Information
Asking Styles
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Fact basedGoal orientedStrategicCompetitiveDriving
RainMaker
Big pictureHigh energyCreativeQuickEngaging
Go-Getter
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Feelings orientedReservedAttentiveConflict averseCaring
Kindred Spirit
DetailedThoroughMethodicalResponsibleObservant
Mission Controller
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Asking Styles
What’s the goal?
What moves my heart?
What’s the opportunity?
What might go wrong?
Select Prospects
Prepare
Ask
1
2
3
The Asking Process
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Select ProspectsTop dollarFriends
PrepareDetailed reviewProspect research
AskGoal orientedGood closer
RAINMAKER
The Asking Process
Select ProspectsFriendsFew at a time
PrepareBullet pointsPractice out loud
AskPersonal storiesHelp with close
GO-GETTER
The Asking Process
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Select ProspectsNot friendsLikely donors
PrepareMaterial in advanceGather Stories
AskPersonal storiesHelp with close
KINDRED SPIRIT
The Asking Process
The Asking ProcessMISSION CONTROLLER
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Pairing Askers
Pairing Askers
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Asking Style Assessmentwww.askingmatters.com
3. Comfort: Your Asking Style
1. Renew Your Commitment
2. Create a Culture of Asking
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Unleash Your Inner
Asker
Ask MORE
You’ll raise more money
You’ll do moregood
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Special Offer for Lori’s Ignited Online
Fundraising Community
30% off Coupon Code: Lori30
• Asking Guides• Recorded Trainings
• Monday Morning Matters• Monthly Webinars
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