unlc social networking basics
DESCRIPTION
Basics of social networking for the United Way of Lane County Volunteer Connections Leadership TeamTRANSCRIPT
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Social Networking Basics United Way of Lane County Volunteer Connections & RSVP Leadership Team
Kelli [email protected]
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It’s about building communities
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• Emphasizing Common Interests
• Sharing Dialogue
• Making Peer Connections
Creating Community
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How?
• Through:
• Chat
• Messaging
• File Sharing
• Photo Sharing
• Video Sharing
• Links & Comments
• Blogging
• Bulletin/Message Boards
• Discussion Groups
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The Big Guns
Valley of the Sun United Way
Capital Area United Way Volunteer Center
United Way of St. Louis Facebook GroupUnited Way of Metro Chicago
Shield Mentor Group
Giving Room
Eugene Airport Rotary
United Way Day of Caring
Vancouver AquariumValley of the Sun United
Way
Kelli Matthews
Cindy Ingram
Grrrlz Rock!
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Others worth a look...
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How do NPs use Social Networks?
• Recruit & Retain Volunteers
• Raise Money
• Marketing/PR
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1. Have faith in yourself – this is all just another form of personal networking and you can do it.
2. Have faith in your audience – Give them respect, control and visibility.
3. Define your desired outcome - Ask who and why before how.
4. Decide if social networking will get you there.
5. Borrow, don’t build, your tools.6. Social media is about “social,” not
“media,” so put people first.7. Give your supporters tools to share.8. Provide a sense of urgency – think
competitions and deadlines.9. Create an area of your site with
starter text, images, video10. Make it easy to share and tell
stories; making it personal is important
11. Have a 1:1 relationship with them12. Thank people!
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Bottom Line
• Know Your Audience
• Mimic Your Off-line Networks
• Be Human
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Resources
These were some specific resources I used to prepare:
•Steps to Success (slide 9)
•How Nonprofits Can Use Facebook
•Five Minute Guide to Social Networking
•Determining Your Social Network Needs