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University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft Worldwide, Inc.

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Page 1: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

University of Wisconsin Placement Testing with ExamSoft

Readying ourselves for the future

Jim WollackUniversity of Wisconsin-Madison

Amy SmithExamSoft Worldwide, Inc.

Page 2: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft
Page 3: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

ExamSoft Company Overview

ExamSoft is a leading provider of

end-to-end CBT solutions

with

13 YEARSexperience delivering

ROBUST DESIGN,DELIVERY, SCORING

& ANALYSIS TOOLS

Used by 250+Academic, licensing, & certifying

institutions

Including:Health Professionals Financial ServicesAcademia

~1 MILLIONExams delivered

each year

38 of 50 State Bars

Page 4: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Leader in High-Stakes CBT

Page 5: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

UW System and ExamSoft

The University of Wisconsin System has partnered with ExamSoft Worldwide, Inc. to offer computer based testing for freshman placement exams.

The new hybrid testing model maximizes:• Flexibility• Convenience• Efficiency• Validity• Security

Page 6: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Overview of the UW System

• 26 campus state systemo 13 4-year campuseso 13 2-year transfer institutionso Distinct from statewide technical colleges

system

Page 7: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Placement Testing and the UW System

• Placement testing is a critical element in establishing uniformity and facilitating transfers between institutions

Page 8: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

The UW Placement Testing Model

• Math, English, French, German, and Spanish• Tests developed collaboratively across all 26 UW

campuseso Content of tests is reflective of UW curriculao New forms are published every year

• Same tests used for all campuseso Cutscores and other particulars are campus-specific

Page 9: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

UW Center for Placement Testing

• Center coordinates test development, validation, and administration systemwide

• Center is funded by all campuseso Each campus’ contribution is proportional to the

size of campus’ incoming freshman classo Budgetary oversight by a Systemwide Advisory

Board 6 Provosts 5 chairs of placement test development committees 1 UW System Vice President Center Director, ex officio

Page 10: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Center’s Testing Cycle

JanMar FebApr May Jun Jul Aug Sep Oct Nov Dec

Regional Testing

Orientation Testing

Residual Testing

Regional Testing Orientation TestingResidual Testing

• Tests offered at all UW campuses on fixed dates (mostly on Saturdays)

• Students test at any campus on specified date

• 69% test at one campus but attend another

• Center’s budget covers costs for Reg. Testing

• Summer Orientation testing is a special case of Residual Testing

• 5 ½ hours during orientation

• At campus’s own expense

• Each campus handles their own Resid. Testing

• Conducted at campus’ own expense

• Models for Resid. Testing vary across campuses

Students: 13,047Exams: 30,760

Students: 10,538Exams: 20,525

Students: 7,049Exams: 10,512

Page 11: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Challenges Today

Capacity

• Late admits• Out-of-state students

& International students

• Student who missed regional testing

Logistics

• Scheduling 130 administrations between June & August

• Orientation impact (5 ½ hours)

Cost• Residual testing

costs extra

Access

• Limited to campus testing

• Not all campuses offer residual testing

Administrative Challenges

Security• Must have a

proctored environment

University System Total

Legend> 20,000> 1,000< 1,000< 100

Students: 30,634Exams: 61,797

Page 12: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Initial Concerns with CBT

• Security—exams must be proctored• Cost

o Exam is currently free for studentso Start-up/maintenance costs to campuses

• Switch to CBT may be disruptive for some campuseso Reliability/process with service failures

Page 13: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Changes for 2012

JanMar FebApr May Jun Jul Aug Sep Oct Nov Dec

Regional Testing (CBT and PP)

Computer Based Testing (Testing Centers)

Residual Testing (CBT & PP)

Convenient Year Round CBT

Expanded Regional Dates Enhanced Residual Testing

• Large scale CBT (reduced fee)

• Continued P&P (free) • Extended dates

through July on more campuses provides greater access to free tests

• More dates: CBT-only and P&P-only dates

• Test at a nearby testing center (additional fee)

• Students can test anytime

• All test are proctored

• Offer CBT (additional fee)

• Cover proctor costs (CBT)

• P&P still available

New International Options • Take proctored CBT exams at local locations (additional fee)

International Computer-based Testing

Page 14: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Overcoming CBT Concerns

• Flexibilityo Test on and off campus (domestic & international) o Deliver exams on any computer, including student-owned

laptops • Security

o all exams are fully secure and proctored• Costs

o Designed an equitable partnership to keep costs at a minimum for students

• Support & Services o Full support for students & administratorso Custom built exam registration site

• Reliability o Unique delivery method eliminates internet dependence during

the exam

Page 15: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Reasons out of state students can’t use regional testingFlight $382 (per person) $763

Hotel $99 (person) $297

Car $42 (per day) $126

Expenses $100 (per day) $300

Total $1486

Students: 30,634Exams: 61,797

University System Total

Student Access

Scheduling• Overcommitted • Tend to

procrastinate• Changing

schedulesCapacity• Limited dates• Limited seats

Access• Restrained by

campus testing only

Travel

Student Challenges

Legend> 20,000> 1,000< 1,000< 100

Incremental cost for out of state students ( Parent & Student).

Hotel $99 (person) $99

Car $42 (per day) $42

Expenses $100 (per day) $100

Total $241

• Convenience • Scheduling

Costs

Travel

Student Challenges

Page 16: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Significantly Expanded Coverage

On CampusOff Campus

Off Campus

Off Campus

Even Globally

Page 17: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

How is this possible?

ExamSoft

Rethink Traditional CBT

Page 18: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

How the Software Works

Auto UploadSECURE ANSWERS

Issue KeysFOR EXAMS

DownloadSECURE FILE

Creates & Posts the Exam

Wisconsin Students

Register online for their exams

Prior to the Exam

Encrypted exam file is downloaded

During the Exam

Internet, applications, and

local files are block.

After the Exam

Encrypted exam file is uploaded

Wisconsin Students

Results of exam delivered

Analyzes exam results

Page 19: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft
Page 20: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Change/Home

Registration/Home

Special/Home

Send to Human

Registration Form

Where would you like to take your exam

On Campus (CBT) On Campus (P&P) Off Campus (Testing Ctr) Off Int’l

Select Location

Select Date & Time

Shopping Cart

Confirm

Select Location

Select Date & Time

Confirm

Select Exam

Get Center (API)

Get Date (API)

Get Appointment (API)

Save/Another Exam

Shopping Cart

Confirm/Schedule Appointments (API)

Basic Form

Shopping Cart

Int’l Download Screens

Proctor Form/Download

Screen

Ch. Date/Time (Campus)

Ch. Date/Time

(ACT)

Ch. Location/ Channel -

Instructions

Buy Extra Exam Slots

(ACT)

Retake Instructions

Help/FAQs

Login

Update RSP

Other times

New Student Registration Site

Page 21: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

New Placement Exam Site

Page 22: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft
Page 23: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

1.Streamline the process for all methods of testing

2.Increase capacity and options3.Robust item banking tool for CBT and P&P

exams with item statistics4.Greater control and security5.Increase flexibility6.Easier scoring and reporting7.Enhance cost recovery without mandating8.Improve students’ first impression of UW

system by offering technology and convenience options for first assessments

Benefits to the University

Page 24: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

1. Expanded regional testing gives greater access to the free test

2. Take test(s) at a location closer to home, reducing travel expenses for international and out of state students

3. Take test(s) at a convenient time, scheduling appointments for exams on dates and times that work within students’ busy academic and athletic schedules

4. CBT could provide an option for immediate feedback on exams

5. Take tests early - begin to register for courses earlier, which makes orientation easier and more fun

6. Use the latest technology to take the test(s) – and test with the comfort of your own laptop if you desire

Benefits to the Students

Page 25: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Why We Chose ExamSoft’s Model

• Proven security and reliability- No “server is down” concerns during the exams• Viable economic model for CBT migration• Robust item banking and scoring tools• Superior customer support• Personalized client services - above and beyond• Tremendous flexibility

o Students get comfort of testing on their own computerso Delivery model greatly reduces normal capacity issue associated

with CBTo Allows us to entertain moving towards inexpensive CBT for WI

students by changing some Regional Testing dates to be CBT sites

o Possibility of using ExamSoft for classroom testing

Page 26: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Sharing this Model

Jim [email protected]

Amy [email protected]

Page 27: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Appendix

Page 28: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

How the Software Works

Auto UploadSECURE ANSWERS

Internet Availability(Testing Center or after exam)

Issue KeysFOR EXAMS

Secure Test Center or Campus Location

DownloadSECURE FILE

Internet Availability(home, dorm, hotel, Starbucks)

Page 29: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Unprecedented Test Site Flexibility230 State-of-the-Art Testing Centers

Page 30: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Deeper Look at Laptop Security

Over 60 security check processes running during the exam!!

Completely lock down the laptop at operating system level

Block internet access

System level tracking of exam taker activity

No access to local files, applications

Forced exit of exam and lock out of answer files

Page 31: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Easy, Intuitive Item Banking

Page 32: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Easy, Intuitive Item Banking

Page 33: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Question Navigation is easy by using these icons.

Easy, Reliable, Secure Exams

Page 34: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Item Validity and Reliability

Page 35: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Robust Reporting

Page 36: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Benchmarking Students

Benefits:Measure & drive learning outcomes with remediation, self directed learning, teaching/ curriculum changes, etc.

Provide valuable data for accreditation process

Page 37: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Web-Based Essay Scoring

View questions here

Review exam taker response here

Provide grader feedback here

Enter points here

Page 38: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Close the Loop – Item Analysis

Page 39: University of Wisconsin Placement Testing with ExamSoft Readying ourselves for the future Jim Wollack University of Wisconsin-Madison Amy Smith ExamSoft

Support From a Partner You Trust