university of tennessee - facebook and twitter: getting started
DESCRIPTION
Learn from Gavin Baker and Bob Wilson of Moxley Carmichael to use the power of social media to connect with your customers. If the old adage "It's not what you know, it's who you know" is true, then the more people you know, the better. Learn fast easy ways to engage your audience to drive business results using these indispensable business tools. http://www.moxleycarmichael.com http://twitter.com/moxcar http://twitter.com/gavinbaker http://twitter.com/bobinmotion http://bluestreak.moxleycarmichael.com http://newstreak.moxleycarmichael.comTRANSCRIPT
Facebook and Twitter: Getting Started
February 24, 2011
We Represent the Best
IntroductionsWhat’s your name?What do you do?ORWhat do you hope to learn?
ScheduleIntroductionsSession IClass ActivityBreakQ & AClass ActivitySession IIQ & A
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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” – wikipedia.com
How many...?
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Social Media
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Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen
86% of companies of the Fortune 100 use social media. - Burson-Marsteller
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“If you dislike change, you’re going to dislike irrelevance even more”
Eric K. Shinseki, Secretary of Veterans Affairs
What if people talkbad about us?
THEY MIGHT ALREADY BE –
you just might not know it!
Almost 600 million members + 500,000-750,000 accounts daily Over 200 million on mobile Over 70 translations #1 in web traffic (Google #2)
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Common Questions
Personal & Business
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Common Questions
facebook.com/help
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How do I block or unfriend?
Block = still friends, but you can’t see updates or contact
Unfriend = they are no longer in your friend list
Go to that person’s profile
At the bottom of the left column, under friends choose Unfriend or Block
You can unblock quickly, but adding back after unfriending requires the friend request process again.
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How do I delete my account?
Deactivate = still exists, but no longer shows up. Can reactivate.
Delete Permanently = gone forever. Must recreate. Note: not all references will be deleted!
Go to your profile, then Account, then Deactivate Account
Permanent harder to do. Go to this link and submit:
moxcar.com/removefb
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How do I make a name link?
Works with friends and with Liked pages.
Great for promotion!
As you type status update, start with @ symbol, then first letter.
Facebook drops a list of friends and Liked Pages
Choose the one you want to link to.
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How do I make a name link?
Works with friends and with Liked pages.
Great for promotion!
As you type status update, start with @ symbol, then first letter.
Facebook drops a list of friends and Liked Pages
Choose the one you want to link to.
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Other Specific Questions?
What are 5 things you could connect with on Facebook? People to friend, pages to like, pages to favorite.
Break
Class Examples
Over 110 million users Over 40 million mobile users 55 million daily tweets Search power
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Semantics
Tweet = a public message on twitter. E.g. I’m going to tweet this
Direct message (DM) = private message on twitter to/from another twitterer
Follower = someone who receives your updates on twitter
Hashtag = use of the # sign to group tweets e.g #UTsocial
Retweet (RT) = share someones tweet
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Getting started
Picking a name is important
•Represent you
•Easy to remember
@gavinbaker
@moxcar
@bobinmotion
@starbucks
@cmmoxley
Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter
@moxcar
Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web
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Example
What name should we
use on Twitter?
a) @KnoxRestWeek
b) @KRWeek
c) @KnoxvilleRW
d) @KnoxEatWeek
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4 Reasons why
Great to meet people locally
Good low-barrier network
Keep in touch with industry connections
Stay updated with competitors
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Who to follow?
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Who to follow?
Use to find people in your industry or interest:
www.twellow.com
Locally
a)@cmmoxley
b)@erronious
c) @suzytrotta
d) @saulyoung
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5 Things to remember
1.Tweets are public
2.Anyone can see them
3.Represent your brand
4.They can spread very fast
5.Have fun
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Example
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Good example
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What is….?
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Wrap up
1.Tweets are public
2.Anyone can see them
3.Represent your brand
4.They can spread very fast
5.Have fun
Class Examples
Questions?Moxley [email protected]://moxcar.com/newstreak
Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Contact
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Cross post
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Where to start
Updates, pictures, video
Long-form content, subject matter expert
Pictures and video
Video channels and embedded video
Short public engagement, active audience
Where you are and what’s popular
Online professional networking
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Case Study
Bobble Brush Toothbrush Stand
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Case Study
Bobble Brush Toothbrush Stand
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What now?
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Status updates
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Case Study
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Facebook Pages
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Awareness
Engagement
Traffic
Framework
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Start with your schedule
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Build your actions
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Network. Build. Engage.
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1919
How others use social media
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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://www.emarketer.com/Article.aspx?R=1007568
http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/
http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf
http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/
http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/
http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/
References
5815
Find Nemo
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Where to start
Updates, pictures, video
Long-form content, subject matter expert
Pictures and video
Video channels and embedded video
Short public engagement, active audience
Where you are and what’s popular
Online professional networking
126 million (2009) Say what you want Promotion Influence Search power
Blogs