university of southern queensland on campus…off campus…online peter swannell vice-chancellor...
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University of Southern QueenslandOn Campus…Off campus…Online
Peter SwannellVice-Chancellor & President
&
James TaylorDeputy Vice-Chancellor (Global Learning Services)
You Choose
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A Presentation to SCOP 2000Sao Paulo, Brazil
from
ToowoombaQueensland
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What kind of university?
• An e-University for an e-World• A University that acts locally and thinks globally• A Triple Option University offering CHOICE
to its students– On Campus– Off Campus– Online
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Faculty Distributions
Date 1998 1999 2000
Arts 1,774 1,876 1,949
Bus/Com 8,092 7,830 7,610
Education 2,715 2,400 2,709
Engg/Survg 2,115 2,171 2,145
Sciences 3,028 3,039 3,220
Others 1,484 1,390 1,501
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Program Level Distributions
Date 1998 1999 2000
Research HD 206 209 226
Course HD 1,730 2,193 2,505
Other p/grad 1,432 1,419 1,485
Bachelor 13,354 12,683 12,518
Other u/grad 716 1,242 1,326
Non-Award 1,770 960 1,074
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USQ’s Australian Students 1999
• Queensland 7,597
• New South Wales & ACT 1,463
• Victoria 354
• Western Australia 174
• South Australia 156
• Northern Territory 100
• Tasmania 79
• Australian’s living overseas 280
TOTAL 10,203
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USQ’s Off-Shore Students 1999
• Malaysia 1,097
• Singapore 928
• Hong Kong 353
• South Africa 163
• Pacific Islands 100
• Thailand 88
• United Arab Emirates 46• Total, including students
from 60 other countries 3,154
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Nature of USQ’s Off-campus Population: 1999
Students’ Age Total
Under 20 3%
20-24 21%
25-29 22%
30-34 18%
35-39 16%
40-49 16%
50-59 4%
Over 59 0%
TOTAL 100%
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University Resources
• USQ is a “Public” Australian University set up under State legislation via the “University of Southern Queensland Act”
• It receives approximately 65% of its annual income as an “operating grant” from the Federal Government (including HECS payments)
• The remaining income is generated from research and enterprise activities
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Executive Management Structure
Vice-Chancellor & President Prof Peter Swannell
Deputy Vice-Chancellor(Academic)
Deputy Vice-Chancellor(Research & Enterprise)
Deputy Vice-Chancellor(Global Learning Services)
Registrar Bursar
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Deputy Vice-Chancellor (Academic) Portfolio
Deputy Vice-Chancellor (Academic)
The Faculties, line management of the
Deans, progress and assessment of PhD,
MPhil students
Accreditation and Quality processes including
Australian Universities Quality Agency, and TAFE
articulation
Indigenous Higher Education Unit, Office of
Preparatory and Academic Support, Wide
Bay Campus
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Deputy Vice-Chancellor (Research & Enterprise) Portfolio
Revenue-earning enterprise, business ventures, contract
management INDELTA Ltd, NextEd Ltd etc
Deputy Vice-Chancellor (Research & Enterprise)
Grant & Contract Research including ARC funding and research policy
Development Office, Alumni, Marketing and
Public RelationsInternational Office
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Deputy Vice-Chancellor (Global Learning Services) Portfolio
Deputy Vice-Chancellor (Global Learning Services)
The Library, including the provision of print
and electronic information on and off
campus
The Distance Education Centre, learning
pedagogies, USQOnline, the GOOD project, print
and multi-media
Information Technology Services on and off campus, including
USQConnect, USQFocus & USQAssist
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Academic BoardAcademic BoardAcademic BoardAcademic Board
FacultiesFacultiesFacultiesFaculties
Information InfrastructureInformation Infrastructureand Services Committeeand Services Committee
Information InfrastructureInformation Infrastructureand Services Committeeand Services Committee
Online TeachingOnline TeachingManagement CommitteeManagement Committee
Online TeachingOnline TeachingManagement CommitteeManagement Committee
Online Systems Online Systems Management CommitteeManagement Committee
Online Systems Online Systems Management CommitteeManagement Committee
Marketing & Media Marketing & Media Coordinating CommitteeCoordinating Committee
Marketing & Media Marketing & Media Coordinating CommitteeCoordinating Committee
VCCVCC
Management of Online InitiativesManagement of Online Initiatives
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Three key enterprises involving USQ
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INDELTA Ltd
• A Company formed by USQ and Samuals with venture capital backing to provide web-based e-commerce, e-training, e-marketing solutions for business, schools and the wider community
• An outcome from the creation of INDELTA as the “Business Face” of USQ in 1997/8
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NextEd Ltd
• An international service company delivering online award programs worldwide for universities via a robust network of mirror sites in strategic locations
• USQ is a major shareholder in NextEd Ltd
• USQOnline is a major customer of NextEd Ltd
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USQOnline
• The University of Southern Queensland’s online Award programs
• Delivered via the Nexted platform and USQconnect
• “More than just individual subject units”
• Full Award programs leading to accredited Awards of USQ
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USQ Intranets
• USQconnect:– Provides student and staff access to online
materials, academic and enrolment data, tutorial support etc
• USQfocus:– Provides staff access to information system
• USQAssist:– Provides automated response to FAQs
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Some key issues of fact and philosophy that drive USQ’s approach to flexible
learning on campus, off campus and online
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A Famous Prediction
Joseph Schumpeter (1934) predicted that every 50 years or so, technological Joseph Schumpeter (1934) predicted that every 50 years or so, technological revolutions would causerevolutions would cause
"gales of creative destruction”"gales of creative destruction”
in which old industries would be swept away and replaced by new ones.in which old industries would be swept away and replaced by new ones.
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TECHNOLOGICAL CHANGESTECHNOLOGICAL CHANGES
• Steam Power - 1780s to the 1840sSteam Power - 1780s to the 1840s
• The Railways - 1840s to the 1890sThe Railways - 1840s to the 1890s
• Electric Power - 1890s to the 1930sElectric Power - 1890s to the 1930s
• The Motor Car - 1930s to the 1980sThe Motor Car - 1930s to the 1980s
• Information Technology - 1980s to ?Information Technology - 1980s to ?
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Profound Changes in the Delivery of Education
• Our expectations have changed
• Our needs have changed
• Our costs have changed
• Our technologies have changed
• Our pedagogies have changed
• Our learners have changed
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Some Key Characteristics of those Changes
• They are global and borderless• They create:
business opportunities
partnerships
increased choice
increased access
increased competition
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The “Triple Option” Approach to Meeting People’s Needs
• On Campus: Bringing learners to a campus and providing (upgraded) traditional face-to-face delivery
• Off Campus: Taking education opportunities to people “In Their PLACE, In Their STYLE, IN their TIME”
• Online: Global content delivered world-wide, and supported locally 24 hours per day, 7 days per week
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With the arrival of the Information
Age, international and institutional
boundaries are likely to become
increasingly irrelevant…..
global partnerships are inevitable.
The Big Picture
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The Big Picture
'The death of distance as a determinant of the cost of communications is
the single most important economic force shaping society in
the first half of the next century’
Cairncross (1997)
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The Big Picture
• The death of distance
• Economic rationalism
• User-pays-for-quality-service
• Market driven
• Rapid increase in dual mode
institutions
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The Big Picture
• Change is the only constant.
• Growth is the only certainty.
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Future Projections
• A recent IBM report forecasts a threefold (US$4.5 trillion) jump in global education expenditure during the next 13 years.
(Source: Richard Gluyas, New Nabs e-School Deal http://finance.news.com.au, 22 April 2000).
• The World Bank expects the number of higher education students will more than double from 70 million to 160 million by 2025.
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Internet Usage in Australia
• In the year to February 2000, 43% of Australian adults used the Internet.
• 82% of Australian 12-24 year olds accessed the Internet to April 2000 compared to 85% for the US and 70% for the UK.
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Four Generations of Distance Education Technology
• The Correspondence Model
• The Multimedia Model
• The Telelearning Model
• The Flexible Learning Model
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THE CORRESPONDENCE MODELTHE CORRESPONDENCE MODEL
• Print• Print Yes Yes Yes Yes No Yes Yes Yes Yes No
FLEXIBILITYFLEXIBILITY
TimeTime
HIGHLYREFINED
MATERIALS
HIGHLYREFINED
MATERIALS
ADVANCEDINTERACTIVE
DELIVERY
ADVANCEDINTERACTIVE
DELIVERY
CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
MODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
PlacePlace PacePace
First Generation
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HIGHLYREFINED
MATERIALS
HIGHLYREFINED
MATERIALS
ADVANCEDINTERACTIVE
DELIVERY
ADVANCEDINTERACTIVE
DELIVERY
CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
MODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
Yes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes Yes
Yes Yes Yes Yes Yes
Yes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes Yes
Yes Yes Yes Yes Yes
FLEXIBILITYFLEXIBILITY
TimeTime PlacePlace PacePace
Second Generation
THE MULTIMEDIA MODELTHE MULTIMEDIA MODEL
• Print• Audiotape• Videotape• Computer-based learning (eg CML/CAL)• Interactive video
• Print• Audiotape• Videotape• Computer-based learning (eg CML/CAL)• Interactive video
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HIGHLYREFINED
MATERIALS
HIGHLYREFINED
MATERIALS
ADVANCEDINTERACTIVE
DELIVERY
ADVANCEDINTERACTIVE
DELIVERY
CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
MODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
No No No No YesNo No No No YesNo No No Yes
No No No Yes
No No No No YesNo No No No YesNo No No Yes
No No No Yes
FLEXIBILITYFLEXIBILITY
TimeTime PlacePlace PacePace
Yes
Yes
Yes
Yes
Third Generation
• Audioteleconferencing• Videoconferencing• Audiographic
Communication• Broadcast TV/Radio and Audioteleconferencing
• Audioteleconferencing• Videoconferencing• Audiographic
Communication• Broadcast TV/Radio and Audioteleconferencing
THE TELELEARNING MODELTHE TELELEARNING MODEL
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HIGHLY
REFINED
MATERIALS
HIGHLY
REFINED
MATERIALS
ADVANCED
INTERACTIVE
DELIVERY
ADVANCED
INTERACTIVE
DELIVERY
CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
MODELS OFDISTANCE EDUCATION
AND ASSOCIATEDDELIVERY TECHNOLOGIES
Yes Yes Yes Yes Yes
Yes Yes Yes Yes Yes
Yes Yes Yes Yes Yes
Yes Yes Yes Yes Yes
FLEXIBILITYFLEXIBILITY
TimeTime PlacePlace PacePace
Yes Yes Yes No Yes Yes Yes Yes No Yes
Fourth Generation
• Interactive multimedia (IMM)
• Internet-based access to WWW resources
• Computer mediated communication (CMC)
• Interactive multimedia (IMM)
• Internet-based access to WWW resources
• Computer mediated communication (CMC)
THE FLEXIBLE LEARNING MODEL
THE FLEXIBLE LEARNING MODEL
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Brick-and-mortar institutions do best by integrating the power of their existing presence with the power of Web customer service and satisfaction.
The idea of “clicks and mortar”, coined by Schwab’s CEO, Dave Pottruck, is simple but important:
“Clicks and Mortar”
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USQ has the track record
• Established 1967
• Moved to “Dual Mode” 1977
• 1999 ICDE Institutional Prize of Excellence
as a leading dual mode institution
worldwide
“Legacy power”
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Legacy Power
USQ has 131 award courses available by distance education,
of which 32 are offered online
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And…….In Summary
• What they want
• Where they want it
• When they want it
USQ believes that it is possible to give people
W W W