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Communications

05.06.18

University mobile apps as strategic communication toolsUse case UZH: Emergency app and University app

& WorkshopRoger Stupf, University of Zurich, Communications office

05.06.18 U niversity of Zurich, C om m unications, U niversity m obile apps, R oger S tupf

The University of Zurich

Play

https://youtu.be/_kFexLYRGrA


Fil rouge

– The University of Zurich (UZH)

– UZH Use case 1: an emergency app– UZH Use case 2: «UZH now»: the UZH app

– Managing apps

– Mobile app Strategy

– Workshop: Your experiences and plans?


Use case 1: Emergency app


Emergency app: SafeZone

Goal:

Part of Business Continuity ManagementMobile App for staff, students and visitors

Two main features:

1) Alerts Emergency calls depending on position

2) Mass notification and targeted specific information based on position


Emergency app: 2 products

SafeZone for everybody OmniGuard for security staff (responders)

External vendor: Critical Arc

University of Zurich, Communications, University mobile apps, Roger Stupf

8

SafeZone provides security and safety teams with a complete situational view by sharing location information from their own and colleagues’ smartphones and tablets.

Check-in

Alert

SafeZoneCommand

Security Officer

Mass Notification

RegionsPrivacy!Users are not tracked until they raise an Alert or choose to Check-In

Customization

University of Zurich, Communications, University mobile apps, Roger Stupf

9

Sample of our Existing Users

10University of Zurich, Communications, University mobile apps, Roger Stupf

Timed Checkin In

11


Backend tool for security staff


Backend tool: Identifying checked-in users

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce varius arcu sit


Backend tool: Check-in Areas


University of Zurich, distributed in the city


Zone configuration for international travelers

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Backend tool for international travellers


More features (that we don’t use yet J)

Check In Heat Maps

19

• Supports 24/7 Operations

• Staff hot spots not the whole

campus

• Extra patrols around highly used

areas

University of Zurich, Communications, University

mobile apps, Roger Stupf

Example Heat Map

20University of Zurich, Communications, University mobile apps, Roger Stupf

Indoor Positioning

21

Detailed floor plans with indoor positioning:

Bluetooth Low Energy (BLE) Beacons

• Indoor positioning• Way Finding• Services Around Me• Commercialization• Employee

Experience!

Indoor Positioning& Reporting


Advertising and installation rate

EmergencyFirst AidNotificationsIn the event of an incident, you will receive information and instructions

HelpHelp is available if you need technical (or other) support

Legal notice: We can only locate persons who have sent an alert or have checked in.

Emergency App

Information, installation, and registration via:

www.su.uzh.ch/en/notfallapp

Introduction 2016

Advertising trough campus screens, mailings, Rollup banners at staff & study information events

Current installed app: 3500 (10%)


Use case 2: «UZH now», the official UZH app

An app? Do we need that?

Yes, we do!

It‘s a must, not an nice-to-have

The UZH app fills a gap:

mobile access to digital information sources


UZH app as part of the Mobile app strategy

05.06.18 Seite 25

UZH-App in the center of personalized, mobile web information

U niversity of Zurich, C om m unications, U niversity m obile apps, R oger S tupf

Corp. Website(CWS)

DesktopHTML

MobileHTML

App

WebsiteInstitute

unstrukturierte Inhalte strukturierte Inhalte

Info-Websites Text, Bilder, Downloads

News-Websites, Kampagnen, Führer Info-Webapplikationen Workflow-/Admin-

Webapplikationen

CWSmobile View

bzw. responsive Design

WebsiteInstitutemobile View


Haus der Wissensc

haft

Studieninformation

stage

Webapp Haus der Wissen-schaft

Webapp Studien-

info-tage

App Zoolog.Museum

UZH News

HDWmobile View

SIT mobile View

UZH Newsmobile View

Phone-book

Agenda Degrees Phone-book

UZH App:News, Phonebook,

Vorlesungen, Feedback,

personalisiert, modular, mit

Benachrichtigung

Studierendenportal

Launchpad-

StudierendenportalWeb-

App

Native App

Intranet

mobile View

Intranetbzw. responsive

Design

Courses

The idea & the goals

The daily mobile companion

for students, staff and visitors

One app for most purposes

Hub for mobile notifications andlinking to mobile and desktop services

Native iOS and Android+ notifications!

+ CI/CD

Goals:

A must have

95% adaption rate


Seite 27

Modular concept

• Quick Version 1 /MVP:

basic mobile informations for

students, staff and visitors

(close the gap)

• Personalized informations for

students and staff

• Version 2+:

Continuous development:

integration of new features

• e.g. evaluation of

classes/lectures

• e.g. rating of courses /

programs

• e.g. learning groups,

student interaction

Moduleres Inhaltskonzept UZH-App

Roadm

apVersion 1

Modul 1

Modul 2

Modul 3

Modul n

ohne LoginInhalt und Funktionen Personalisierung

mit persönlichen Login und Benachrichtigung

Informationen:News, Veranstaltungen,

Phonebook, Pläne, Mensa-Menus

Persönliches Vorlesungsverzeichnis

Veranstaltung x

Periodische Lehrveranstaltungsbeurteilung

(LVB)

Interaktives Dozierendenfeedback /

Vorlesungsfeedback (Topic Board)

Interaktion mit Mitstudenten, Lerngruppen bilden

?


Features: 5 Tabs


Cafteria

News Agenda

Search

and...now!

Now: in-time, in-situ informations


Agenda: Semester schedule and courses


Agenda: Public events


News


Kategorien

Mensa


Search: Places and People



Notifications!


Backend tool for notifications

Development: Value proposition canvas

Value Proposition Design


Development: Concept and Sketches

Value Proposition Design


Student feedback: Looping tool


Submission: compete globally, develop locally

2016: GATT submission

User requirements specifications

Design Guidelines

Ubique as winner

Zurich-based startup company withformer ETH and UZH students


Ubique – leading mobile development in CH

05.06.18 Seite 41U niversity of Zurich, C om m unications, U niversity m obile apps, R oger S tupf

The development

Small development team:

UZH:

Andra and David, IT

Theo and Roger, Comms

Ubique: Mathias and Martin, PL

Plus:UZH IT infrastructure people, CI/CD and UX people, testers

Ubique developers


Kickoff August 2017; 8 months development


Silent Launch: March 2018

Feedback: Yodl


MVP -> get online quicklylisten and learnlet dissiminate virally

Continuous development: SCRUM 5-week sprints


But: The University is not agile!

Official Launch Start Fall Semester 2018

Continuous development following:

• Ideas and roadmap of the project team• Feedback from early adopters

Release plan 2018:• März: Early Bird Release / Silent Launch

• Mai-August Update releases

• September: Official Release / Semester Launch

Seite 4605.06.18 U niversity of Zurich, C om m unications, U niversity m obile apps, R oger S tupf

Feature Ideas for next couple of months

• Show courses for students at faculties without integration in the UZH course booking systems

• New Mensa interface, allowing allergy informations etc.

• Targeted news feeds for staff and students (IT supporters, Human Resources, student assocications)

• Targeted event feeds for institutes and user groups (MyAgenda)

• Emergency informations• University sports access

• Show results and credits for enrolled students

• Notification tool for lecturers (cancelled courses, last minute informations)• ...


Stay up-to-date: www.app.uzh.ch



Managing apps at the University of Zurich

University of Zurich as app developer


Apps developed at UZH (not by...)

Citizen Science apps


Branding UZH apps

App Icons for Apps developed and/or hosted at UZH



Opportunities & Strategies

UZH app strategy

05.06.18 Seite 54

UZH-App in the center of personalized, mobile web information

U niversity of Zurich, C om m unications, U niversity m obile apps, R oger S tupf

Corp. Website(CWS)

DesktopHTML

MobileHTML

App

WebsiteInstitute




Webapplikationen

CWSmobile View




Haus der Wissensc

haft

Studieninformation

stage


Webapp Studien-

info-tage

App Zoolog.Museum

UZH News

HDWmobile View

SIT mobile View

UZH Newsmobile View

Phone-book





Benachrichtigung

Studierendenportal

Launchpad-


App

Native App

Intranet

mobile View


Design

Courses

Opportunites from linking apps and websites


Corp. Website(CWS)

DesktopHTML

MobileHTML

App

WebsiteInstitute




Webapplikationen

CWSmobile View




Haus der Wissensc

haft

Studieninformation

stage


Webapp Studien-

info-tage

App Zoolog.Museum

UZH News

HDWmobile View

SIT mobile View

UZH Newsmobile View

Phone-book





Benachrichtigung

Studierendenportal

Launchpad-


App

Native App

Intranet

mobile View


Design

Courses


Linking SafeZone and UZH now

Omniguard

security


....or maybe in the future

security


Linking Student Campus Management Tool (1)

Campus ManagementSystem

enrollment starts

enroll


Linking Student Campus Management Tool (2)

Campus ManagementSystem

New credits


Lecturer to student communications (1)

Invite forfeedback

Clickr


Lecturer to student communications (2)

cancel lecture


Or on a second thought...

cancel lecture


UZH now as hub for mobile information

enroll

App


Strategy: Notify or integrate

UZH App & Internal Communications Strategy



Questions?


Workshop / Discussion


Your experiences? Your plans? Your Strategies?


Quick Survey: Does your university have an official university app?

Does your university have an official university app?

Does your university develop the app itself?

Do you plan to have one?

Does your university have an emergency app?

Does your university have an app for internal communication?

Do you have a university app strategy?


Open discussion: User stories for university apps

Tool for internal communication?

Gains and pain releavers for staff?

Tool for student experience?


Strategy?

Integration in communication strategy?

Integration in communication workflow?


Thank you!

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